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November 15, 2012
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News for business-to-business marketing professionals  |

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  Eye on Marketing 
  • Boosting valuable inbound leads is better for the bottom line
    Inbound leads are not only less expensive than paid leads, they work better for conversion and lifetime customer value. Inbound lead generation can be stoked by producing more content, originating them through marketing for greater relevance, producing an interesting blog, and by carefully building up a social media presence, at first by avoiding sales messages, according to HubSpot Chief Marketing Officer Mike Volpe. (11/14) LinkedInFacebookTwitterEmail this Story
  • Samsung wants enterprises to consider the Galaxy Note II
    Samsung is hoping the Galaxy Note II "phablets" -- part phone, part tablet -- will be adopted as enterprise solutions, Spandas Lui writes. The Note can run Cisco's WebEX, uses an S-pen, and supports business applications with its screen size and resolution, Samsung executive Andre Obradovic says. He touts the hybrid device's enterprise-friendly security features such as over-the-air and on-device encryption, and device-management software. ZDNet (11/15) LinkedInFacebookTwitterEmail this Story
  Tech Edge 
  • Marketo's LaunchPoint connects with 71 apps and services vendors
    Marketo's LaunchPoint applications-and-services network connects users of the marketing automation platform with 71 vendors. Apps are divided in several categories, including analytics and Big Data; content marketing; online ads and campaigns; and social media. Services are split between agencies and general service providers, Alex Williams writes. TechCrunch (11/14) LinkedInFacebookTwitterEmail this Story
  • Microsoft must reinvent itself, says CEO
    Microsoft will need to double down on product and hardware innovation if it is to thrive in future, says CEO Steve Ballmer. Tech companies that stand still, or that fail to tackle both software and hardware R&D successfully, will inevitably fall by the wayside, Ballmer said. "We've had some success, but you either move forward or you go away," he said. (11/14) LinkedInFacebookTwitterEmail this Story
  • Are you innovating too quickly?
    There's always a temptation for companies to drive innovation forward as quickly as possible -- but faster isn't always better, writes Michael Schrage. Innovation that moves too fast risks leaving customers behind, Schrage explains. "Can you tell when your customers feel that they're not going fast enough? Start paying less attention to your own innovation speed limits and more attention to theirs," he advises. Harvard Business Review online/HBR Blog Network (11/14) LinkedInFacebookTwitterEmail this Story
  Association News 
  • BMA 90th anniversary book now available
    "The Business Marketing Association: 90 Years of Inspiring B2B Marketers" tells the story of how the specialty of business-to-business marketing came to be and how it has evolved over nine decades. Enhanced by full-color captioned images, the coffee-table style book includes a brief overview of the different eras of the BMA legacy and looks toward the future of the association and the profession. Read more details and order the book. LinkedInFacebookTwitterEmail this Story
  • BMA St. Louis -- Event -- Mingle Bells
    This special event will be held Thursday, Nov. 29, a joint networking event and very special showing of "Skyfall" with cocktails from 5:30 to 6:30 p.m. and the movie screening at 7:00 p.m. at Wehrenberg Des Peres Five Star Cinema, 12701 Manchester Road in Des Peres, Mo., 63131. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

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Keep your fears to yourself but share your courage with others."
--Robert Louis Stevenson,
Scottish novelist, poet and essayist

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