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January 9, 2013News for marketing professionals

  Breaking News 
  • Chevy hopes to "Find New Roads" in first global campaign
    GM is embarking on its first truly global campaign for Chevrolet, hoping to reverse its fortunes in the U.S. and find new markets abroad. The automaker hopes the new tagline "Find New Roads" will translate globally better than "Chevy Runs Deep," which it is dropping. "When you see Apple in Shanghai or you see it in London or you see it in Sao Paulo, you see the consistency coming through and that's what we have to do," says Alan Batey, interim global marketing chief at GM. The Detroit News (1/8), The Wall Street Journal (1/8) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Other News
  Market Trends 
  • Will agencies get sidelined as native ads build steam?
    As native advertising becomes more popular, many leading some brands are striking ad-development deals directly with publishers, rather than going through the agencies they use for other ad formats. "As native ads grow ... creative shops lose control and become less relevant to the clients," says one publishing exec. Digitas' Dave Marsey, however, says that agencies should still be in "the driver's seat" when crafting native ads. "With all due respect to my friends at the Buzzfeeds and Forbes and Mashables of the world, they don't have the ability to have the deep knowledge of our clients," he says. Adweek (1/8) LinkedInFacebookTwitterEmail this Story
  People & Personalities 
  • AT&T exec: The best play is concentrating on our network
    AT&T is aggressively seeking partners to improve its network by hosting hackathons, building innovation centers and letting developers have access to its code. "Our best play is to build platforms, not to build end products. If we can build platforms and [application programming interfaces] that allow developers to innovate, we can accelerate innovation for the whole industry," says Esther Lee, AT&T's senior vice president of brand marketing, advertising and sponsorships, in this interview. Advertising Age (tiered subscription model) (1/8) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • Mosaic Career Fairs
    The objective of the Mosaic Career Fairs is the same as the Most Promising Program -- to connect top minority talent with leading advertising/marketing and communications companies that are seeking to hire entry-level candidates. Minorities are encouraged to participate; however, this career fair is open to everyone! Mosaic Career Fairs are free for AAF College Chapter members. The 2013 Mosaic Career Fairs will be held on Feb. 6 in New York and on Feb. 21 in Chicago. Read more details. LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • CES panel looks at how to take on the "patent trolls"
    "Patent trolls" -- companies that acquire dubious patent rights simply to force others to pay up or defend themselves in court -- and the fight against them was the subject of a Tuesday panel at the International Consumer Electronics Show, writes Katy Bachman. Critics say that the U.S. Patent Office couldn't keep up with new technology and offered patents that were far too broad. Patent-troll cases have risen from 22% of patent litigation in 2007 to 61% now, says Suzanne Michel, senior patent counsel at Google. Adweek (1/8) LinkedInFacebookTwitterEmail this Story
Good advertising does not just circulate information. It penetrates the public mind with desires and belief."
--Leo Burnett, member, Advertising Hall of Fame

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