| News for the Pet Industry |  |
| Industry Watch |  |  |
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- London Zoo begins massive animal count
Every year, as part of its licensing requirements, the London Zoo conducts a census of its 17,500-plus animal residents, and this year's count is under way. The zoo added some occupants last year that will be tallied in the census, including an endangered white-naped mangabey monkey, a black-and-white colobus monkey, and male and female endangered Sumatran tigers that researchers hope will breed. ABC News/The Associated Press
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- Canine ehrlichiosis vaccine developed in Israel
Veterinary researchers in Israel have developed the first vaccine for canine monocytic ehrlichiosis, a potentially deadly tick-borne disease that affects dogs. Although more research is needed to ensure that the vaccine protects against other strains, a commercial vaccine will likely be developed. Israel21c
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- Shelter uses social media to fund animal treatments
In an effort to provide specialty care for animal shelter residents that might otherwise be euthanized, Dallas Animal Services is using social media to raise money to fund specific procedures. The effort, which directs people to a website where they can donate, already raised the funds needed to repair a puppy's broken leg. "I think it's very powerful for the public because it's a very tangible thing they're donating to," said veterinarian Cate McManus. KTVT-TV (Dallas-Fort Worth)
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| Top Trends and Product News |  |  |
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- How Petco reversed slowing sales
After two years of slipping sales and market share lost to big box and boutique competitors, Petco revamped its leadership strategy in 2007 to boost sales and profits by making the chain's 1,100 stores more engaging. The retailer worked with Root to develop a comprehensive training program aimed at educating leaders and managers across the organization on their new roles. Chief Learning Officer online
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- Resolution for healthier pets starts with preventive care
Owners are seeking less veterinary care for their pets than they did five years ago, according to the American Veterinary Medical Association's 2012 pet ownership and demographics report. That's cause for concern, as some preventable conditions are on the rise, writes Steve Dale. Preventive care can save money and spare pets from difficult treatments, and regular care saves lives, writes Dale, who argues for the importance of owner education. ChicagoNow.com/Steve Dale's Pet World blog
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 | If money be not thy servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him."
--Francis Bacon, British author and statesman

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