| Latest news on mobile apps |  |
| Industry Highlights
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| Marketing & Monetization
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- Snapchat app's benefits to marketers won't disappear
The Snapchat application could become a valuable marketing tool, writes Andrew Solmssen. The app allows photo senders to set a timer after which the picture disappears from the recipient's phone. One frozen yogurt chain, 16 Handles, has already discovered a novel way to use the format for advertising, sending out coupons that have to be used immediately at the point of sale and can't be forwarded, delivering a surprise in the manner of a scratch-off lottery ticket. ClickZ
(1/31)
    
- Braintree's Venmo offers one-and-done credit card entry
The Braintree Venmo Touch mobile-application payments platform is designed to allow users to purchase goods and services without having to re-enter credit card information. The company, which works with apps such as Airbnb, Rovio and OpenTable, will secure card information in the cloud. HotelTonight, TaskRabbit and Wrapp are among the apps participating in the beta version of Venmo Touch. TechCrunch
(1/31)
| Wireless Ecosystem
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- Distimo: Dropping the price of your app can mean a huge benefit
Distimo studied the correlation between iOS application prices and sales and discovered that in the five days after app prices drop, downloads grew 1,665% on the iPhone and 871% on the less price-sensitive iPad. In contrast, when an app raises its price, iPad downloads decrease 57% and iPhone downloads go down 46%. TechCrunch
(1/31)
| Marketers Needs
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- Urban Airship exec: Passbook can help a brand test its app appeal
Apple's Passbook can provide a sort of testing ground for companies unsure about creating their own mobile applications, Urban Airship's chief marketing officer, Brent Hieggelke, said at the MMA Forum. The tool, which lets consumers store coupons, boarding passes and forms of mobile payment, also allows companies to create "mini apps" that in turn empowers them to offer coupons and deals that can be sent to consumers via Passbook. ClickZ
(1/31)
| Developer Corner
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- OpenKit meets with game developers to discuss backend solution
OpenKit, an open-source, cross-platform backend services company for mobile gaming, is meeting today with 50 developers to discuss a beta program. OpenKit executives want the platform to be both "good business and developer friendly." Initial features include authentication through Facebook and Twitter accounts, saved-game data stored in the cloud, and player leaderboards. TechCrunch
(1/31)
| Public Policy
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- FTC chairman who shepherded COPPA expansion will resign
Federal Trade Commission Chairman Jon Leibowitz says that he is stepping down later this month. "I felt like this was a good time to leave because we got through a number of things that I wanted the commission to address," he says. Leibowitz's legacy includes cracking down on Intel and scrutinizing Facebook and Google over issues relating to online privacy. He also oversaw an expansion of the Children's Online Privacy Protection Act. The New York Times (tiered subscription model)
(1/31)
- Uber follows Lyft with clearance to operate in Calif.
A day after California's Public Utilities Commission
cleared application-based car-hailing service Lyft to roll, the commission announced that it has come to a similar agreement with competing app Uber. But Uber's problems aren't over: Colorado's Public Utilities Commission is proposing a series of rules that would severely disable the service in that state. Uber is recruiting grass-roots support through a petition in an effort to prevent those rules from taking effect. The New York Times (tiered subscription model)/Bits blog
(1/31)
, TheNextWeb.com
(2/1)
| MMA News
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- Webinar: How CMOs Can Succeed with Mobile Marketing
Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today!
- Webinar: Going mobile -- Top 3 privacy tips for 2013
Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar.
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