Sign upForwardArchiveAdvertise

How I See It
What does 2013 hold for social media pros?
Lori Randall Stradtman
Brands need to recognize that mass media tactics don't work on social networks, and that everyday people have the power to talk back and make demands of their own, as exemplified by the online protests against the Stop Online Piracy Act this year, author Lori Randall Stradtman says as she looks back on the year in social media marketing. In 2013, brands will need to get serious about the possibilities afforded by combining social media with Big Data and about deploying social media monitoring, Stradtman says.  SmartBrief/SmartBlog on Social Media (12/10)
Share:LinkedInFacebookTwitterEmail this Story
Most Popular Stories
These are the stories read and shared most by SmartBrief on Social Media readers in 2012

Have you ever wondered how your corporate social programs stack up next to other companies? Spredfast has released a full view of the state of corporate social programs in the industry's first Social Engagement Index Report that defines the current state of engagement across social brands. Download the report and find out how you compare to your peers.

Industry Forecast
What is the top area of social engagement you want to focus on in 2013?
34%   Expanding our community base
26%   Showing the impact of what social is achieving in our business
20%   Cultivating more brand advocates in our online community
20%   Keeping our existing community active and engaged
Share:LinkedInFacebookTwitterEmail this Story
Are you planning to spend more of your workday on social media in 2013 than you did in 2012?
48%   Yes
44%   No
8%   Not sure
Share:LinkedInFacebookTwitterEmail this Story
What do you expect will be your greatest social media challenge in 2013?
31%   Getting fans to respond to a call to action
27%   Measuring results
22%   Creating content
9%   Attracting fans
6%   Something else
5%   Providing customer service
Share:LinkedInFacebookTwitterEmail this Story
Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual SocialMedia endorsements. The news reported in Smartbrief does not necessarily reflect the official position of SocialMedia.
Social Media Resources
Free resources for SmartBrief on Social Media readers
If you enjoy SmartBrief on Social Media and want to follow other trends in digital marketing, check out other SmartBrief products on: For more SmartBrief on Social Media insight, get our free guide to social media ROI.

Be sure to connect with SmartBrief on Facebook | Twitter | LinkedIn | Pinterest | SmartBlogs

Share:LinkedInFacebookTwitterEmail this Story
Smartest Quotes
These are the quotes SmartBrief on Social Media readers shared most in 2012
We have allowed social media to become SEO ... a collection [of] pseudo experts all promising a solution without the talent to deliver.
-- Adam Kmiec of Walgreen, writing in a comment on a blog post, as quoted by Advertising Age
Share:LinkedInFacebookTwitterEmail this Story
In order to be truly effective and original, you can't repurpose content designed for other media for the Web.
-- James DeJulio, president of Tongal, as quoted by MediaPost Communications' Marketing Daily
Share:LinkedInFacebookTwitterEmail this Story
Where there's passion, there's going to be stupid passion.
-- Kathleen Hessert, social media consultant, as quoted by The Wall Street Journal
Share:LinkedInFacebookTwitterEmail this Story
If you don't want something to happen to you, then don't do it to a customer.
-- Raghu Raghavan, CEO of Act-On, as quoted by
Share:LinkedInFacebookTwitterEmail this Story
[S]ocial, like all media, is a tactic. What concerns me is that too many marketers have elevated tactics -- especially those of social media -- to the level of strategy.
-- Al Ries, writing in Advertising Age
Share:LinkedInFacebookTwitterEmail this Story
Having a lot of 'likes' will not pay your rent or your mortgage. The bank doesn't accept 'likes' as collateral.
-- Heather Whaling, president of Geben Communications, as quoted by SmartBrief's SmartBlog on Social Media
Share:LinkedInFacebookTwitterEmail this Story
Anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.
-- Andy Sernovitz, writing in SmartBrief's SmartBlog on Social Media
Share:LinkedInFacebookTwitterEmail this Story
Untrained professionals can create significant brand damage.
-- Jeremiah Owyang of Altimeter Group, as quoted by
Share:LinkedInFacebookTwitterEmail this Story
Facebook denies us a pleasure whose profundity we had underestimated: the chance to forget about ourselves for a while, the chance to disconnect.
-- Stephen Marche, writing in The Atlantic
Share:LinkedInFacebookTwitterEmail this Story
Social media is like teenage sex -- everyone wants to do it. When they do they're a bit disappointed, but they practice and it gets much better.
-- Josh Graff of LinkedIn, as quoted by
Share:LinkedInFacebookTwitterEmail this Story

You have an active presence on social channels, but now what?
Sharpen your social engagement skills with a new guide on how to amplify social interaction. You'll learn the 5 key steps to engagement, including how to plan, listen, communicate, measure, & test and improve in this new whitepaper by Marketing Profs. Download 5 Key Steps to Social Media Engagement

Subscriber Tools
Signup  Send Feedback  E-Mail this Brief 
Print friendly format | Web version | Search | Archive | Privacy policy
Associate Publisher:  Dena Malouf  (202) 407-7837
Jobs Board:  Jackie Basso (202) 407-7871
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2012 SmartBrief, Inc.®  Legal Information