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These are the stories read and shared most by SmartBrief on Social Media readers in 2012
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What is the top area of social engagement you want to focus on in 2013?
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34% |
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Expanding our community base |
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26% |
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Showing the impact of what social is achieving in our business |
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20% |
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Cultivating more brand advocates in our online community |
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20% |
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Keeping our existing community active and engaged |
Share:
 
Are you planning to spend more of your workday on social media in 2013 than you did in 2012?
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48% |
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Yes |
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44% |
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No |
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8% |
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Not sure |
Share:
What do you expect will be your greatest social media challenge in 2013?
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31% |
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Getting fans to respond to a call to action |
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27% |
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Measuring results |
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22% |
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Creating content |
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9% |
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Attracting fans |
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6% |
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Something else |
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5% |
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Providing customer service |
Share:
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Product announcements appearing in SmartBrief are paid advertisements
and do not reflect actual SocialMedia endorsements. The news reported in Smartbrief
does not necessarily reflect the official position of SocialMedia.
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These are the quotes SmartBrief on Social Media readers shared most in 2012
We have allowed social media to become SEO ... a collection [of] pseudo experts all promising a solution without the talent to deliver.
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In order to be truly effective and original, you can't repurpose content designed for other media for the Web.
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Where there's passion, there's going to be stupid passion.
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If you don't want something to happen to you, then don't do it to a customer.
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[S]ocial, like all media, is a tactic. What concerns me is that too many marketers have elevated tactics -- especially those of social media -- to the level of strategy.
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Having a lot of 'likes' will not pay your rent or your mortgage. The bank doesn't accept 'likes' as collateral.
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Anyone can start a community, but it takes real talent and commitment to get people to show up and keep coming back.
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Untrained professionals can create significant brand damage.
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Facebook denies us a pleasure whose profundity we had underestimated: the chance to forget about ourselves for a while, the chance to disconnect.
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Social media is like teenage sex -- everyone wants to do it. When they do they're a bit disappointed, but they practice and it gets much better.
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 | You have an active presence on social channels, but now what?
Sharpen your social engagement skills with a new guide on how to amplify social interaction. You'll learn the 5 key steps to engagement, including how to plan, listen, communicate, measure, & test and improve in this new whitepaper by Marketing Profs. Download 5 Key Steps to Social Media Engagement |
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Recent SmartBrief on Social Media Issues:
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Tuesday, December 11, 2012
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Monday, December 10, 2012
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Friday, December 07, 2012
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Thursday, December 06, 2012
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Wednesday, December 05, 2012
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