| October 3, 2012 | News for the confectionery industry |
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| Market Trends |  |  |
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- Oreo's "Daily Twist" campaign concludes in Times Square
Oreo celebrated 100 years with a 100-day social media campaign that culminated Tuesday in an advertising campaign in the middle of Time Square, where the Oreo marketing team and members of supporting advertising agencies designed Oreos to symbolize something about that day. The final "Daily Twist" ad favored by fans commemorated the anniversary of the first high-five. ClickZ
(10/2), Adweek
(10/2)     
- Sugar-free candy market on the rise
The reduced-sugar packaged food and beverage market is expected to swell at a compound annual growth rate of 5.8% for 2010-2015, according to Euromonitor. "The sugar-free trend is not restricted to chewing gum and medicated confectionery and it is gaining momentum," said Valerie Barfoot, a market development manager at Roquette, noting significant opportunities for growth in sugar-free boiled sweets. ConfectioneryNews.com (France)
(10/2)
- Fair Trade USA launches ninth-annual Fair Trade Month
Fair Trade USA has started its ninth-annual Fair Trade Month, which aims to boost awareness of fair-trade products through celebrity ambassadors, in-store promotions, farmer connections, grass-roots events and social media sampling. "Creating big impact for farmers and their families is easy," Fair Trade USA Chief Impact Officer Mary Jo Cook said. "If consumers simply swap one item on their shopping list with a Fair Trade Certified item, they'll enjoy quality products while helping others." Progressive Grocer
(10/2)
| Diet & Health | | |
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- More than 15 million Americans severely obese, data shows
About 6.6%, or 15.5 million, of U.S. adults were severely obese in 2010, compared with 3.9% in 2000, according to RAND Corp. data published in the International Journal of Obesity. Data showed the rate of severe obesity -- which is a BMI of 40 or higher, or 100 pounds or more over a healthy weight -- was 50% higher in women than in men and twice as high for blacks as for Hispanics and whites. USA TODAY
(10/1)
| Association News | | |
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NCA sponsors the Chicago Chocolate Festival
NCA’s Chocolate Council will sponsor the inaugural Chicago Fine Chocolate Show and The National Chocolate Show at Chicago’s Navy Pier this November. The Chocolate Council will exhibit the natural origins of chocolate, including "The Story of Chocolate" video and demonstration areas where consumer attendees will see real cocoa pods and beans as well as taste chocolate liquor and nibs. NCA will also be featured during education sessions highlighting chocolate origins, trends, and current regulatory and food safety topics. For more information, visit event website or contact Susan Whiteside.
| Science & Technology | | |
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- Hershey offers DIY experience for visitors
The "Create Your Own Candy Bar" attraction at Hershey's Chocolate World in Hershey, Penn. lets visitors play the role of chocolate innovator. In order to keep the chocolate free from contaminants, each dry ingredient flows through a feeder equipped with a magnet, designed to catch contaminants and keep the facility hazard-free. Manufacturing.net
(10/2)
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| International | | |
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| | Recent NCA SmartBrief Issues:
- Tuesday, October 02, 2012
- Monday, October 01, 2012
- Friday, September 28, 2012
- Thursday, September 27, 2012
- Wednesday, September 26, 2012
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