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February 28, 2013
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  Top Story 
  • Mozilla hopes to lure mobile-game developers to Firefox OS
    Mozilla is hoping game developers will embrace its Firefox operating system for mobile devices. "Mozilla is unlocking the Web as the platform to build apps powered by open Web standards like HTML5, CSS and JavaScript, along with new Web APIs," a Mozilla representative said in a statement. In addition, Mozilla reportedly has lined up Bango to handle mobile payments on Firefox-based devices. VentureBeat (2/27), TechCrunch (2/27) LinkedInFacebookTwitterEmail this Story
  Developer Economics 
  • Cost of acquiring app users declines as downloading increases
    The cost of acquiring loyal application users decreased 7% in January, from $1.67 to $1.56, according to Fiksu. That reflects a typical post-holiday pattern, though last year's drop totaled 37%, writes Mark Walsh. In contrast, the Fiksu App Store Competitive Index rose 13% from 5.3 million downloads per day to 6 million between December and January, buoyed by holiday season activations. "We expect brands to allocate more dedicated spending to mobile advertising campaigns in 2013 and to only get savvier about aligning seasonal spending to the ebbs and flows of user acquisition costs," says Fiksu CEO Micah Adler. MediaPost Communications/Online Media Daily (2/27) LinkedInFacebookTwitterEmail this Story
  • EA, Samsung offer developers temporary 100% return on revenue
    Electronic Arts' Chillingo division is collaborating with Samsung on a "100% Indie" program that returns all mobile application revenue to developers submitting to the Samsung Apps store for the first six months. The revenue return decreases to 70% after two years. "I see no mention of exclusivity in the program, but even if it is required, it may not give developers a reason to shy away. Samsung devices account for the largest share of all Android phones sold," writes Kevin C. Tofel. GigaOm (2/27) LinkedInFacebookTwitterEmail this Story
  • Viralheat developer platform enables apps to be "more social"
    SocialChorus and Anametrix have signed up to use the applications programming interfaces of Viralheat's new developer platform for social media marketing, Lisa Lacy writes. "Viralheat also says its scalable cloud infrastructure takes care of details like scheduling messages and monitoring conversations in real-time, freeing up developers to focus on their applications," Lacy writes. ClickZ (2/27) LinkedInFacebookTwitterEmail this Story
  • Apprenda adds Java to benefit developers
    Apprenda has added support for Java, and Sean Ludwig writes that the private-platform-as-a-service provider hopes to lure more enterprise-based application developers. "Ninety percent of the app portfolio in the enterprise is .NET and Java," CEO Sinclair Schuller says. "It's not the languages you support, it's the depth of support it offers you." VentureBeat (2/27) LinkedInFacebookTwitterEmail this Story
  • Other News
  Regulation & Policy 
  • Committee plans ECPA update, probe of data brokers
    House Judiciary Committee Chairman Bob Goodlatte, R-Va., says his panel is considering an update of the 1986 Electronic Communications Privacy Act that would make it necessary for police to get a warrant before accessing e-mails and other forms of electronic communication, including social-media messages. Today law enforcement needs only a subpoena, issued without a judge's approval. In addition, Sen. Jay Rockefeller, D-W.Va., says he would increase online privacy protection and examine the role of data brokers, write Brendan Sasso and Jennifer Martinez. The Hill/Hillicon Valley blog (2/27) LinkedInFacebookTwitterEmail this Story
  Industry Spotlight 
  • Selfpubd releases Thumb Arcade, vows to return developer revenue
    Selfpubd's new Thumb Arcade is a Web-based discovery platform based on personal profiles. "You'll see that we've taken a unique approach to the browse categories, which are based on the seven 'game player' psyches," says Andy Rosic, Selfpubd's founder. Geared to independent publishers, Selfpubd says it is returning all revenue to developers. (2/27) LinkedInFacebookTwitterEmail this Story
He that will not apply new remedies must expect new evils; for time is the greatest innovator."
--Francis Bacon,
British author and statesman

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