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July 13, 2012
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News for mobile marketing professionals

  Top Story 
Create effective mobile ad experiences
Touch in mobile ads improve brand perception, create feelings of connections & increase purchase intent. Learn more about the value of using the senses to engage audiences. Download the study from IPG Media Labs, Immersion and Magna.
  Consumer Engagement 
  • 7-Eleven promotes summer Slurpees with mobile campaign on Pandora
    A new Slurpee Lite drink is being promoted with two 7-Eleven mobile campaigns on Pandora's application. A tap on one ad takes users to a page with information about all Slurpee drinks, and the other ad entices consumers with a chance to win prizes by buying certain products at the nearest 7-Eleven. Mobile Marketer (7/13) LinkedInFacebookTwitterEmail this Story
  • Progressive Insurance engages consumers with mobile game
    Progressive Insurance is extending its Snapshot program to non-clients and promoting the effort through mobile ads and the "Words with Friends" game application. " 'Words with Friends' is a popular, highly visible app, and we see the Word of the Day program as an opportunity to connect with consumers in a fun, rewarding manner," said Chris Scott, emerging media manager at Progressive. Mobile Marketer (7/13) LinkedInFacebookTwitterEmail this Story
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  Marketing & Sector Solutions 
  • Ad layoffs at Microsoft include mobile team
    New layoffs at Microsoft suggest that the company is stepping away from brand advertising, with its ad division expected to lose between 15% and 30% of personnel in the division's sales group, including almost the entire mobile ad team. The move may also reflect a greater focus on automated ad selling. Adweek (7/12) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Android expands dominance to more countries
    Android smartphones have extended their market dominance beyond the U.S to Germany, the U.K., France, Spain and Australia, among other countries, according to market analysis company Kantar Worldpanel ComTech. The company attributes Android's growth to users upgrading from feature phones. CNET (7/11)
  Making It Work 
  • Isis issues video lessons to prep for summer debut
    The carrier-backed mobile-payment venture Isis will introduce its service to the public by releasing video tutorials in advance of the tap-and-go system's debut. Verizon Wireless, AT&T and T-Mobile USA have yet to set a date for the service, which will be powered by near-field communications chips. Making payments by tapping phones is a new experience for consumers, an Isis representative said in explaining why the tutorials are necessary. GigaOm (7/12) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Senior Manager, Integrated MarketingSamsung MobileDallas, TX
Sr. Director Marketing - Mobile ApplicationsVonageHolmdel, NJ
Director, Mobile MarketingExpediaBellevue, WA
Social Media and Mobile Marketing AnalystFollett Higher Education GroupGreater Chicago Area, IL
Click here to view more job listings.

  Featured Content 

As time passes we all get better at blazing a trail through the thicket of advice."
--Margot Bennett,
Scottish-Australian writer

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