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July 13, 2012
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News for mobile marketing professionals

  Top Story 
Pat Croce Reveals His Insights for Acting on Your Passion
If you're ready to "get your butt off the couch and get into the game of life," it's time to get inspired by this successful entrepreneur and leadership expert. Read the featured article.

  Consumer Engagement 
  • 7-Eleven promotes summer Slurpees with mobile campaign on Pandora
    A new Slurpee Lite drink is being promoted with two 7-Eleven mobile campaigns on Pandora's application. A tap on one ad takes users to a page with information about all Slurpee drinks, and the other ad entices consumers with a chance to win prizes by buying certain products at the nearest 7-Eleven. Mobile Marketer (7/13) LinkedInFacebookTwitterEmail this Story
  • Progressive Insurance engages consumers with mobile game
    Progressive Insurance is extending its Snapshot program to non-clients and promoting the effort through mobile ads and the "Words with Friends" game application. " 'Words with Friends' is a popular, highly visible app, and we see the Word of the Day program as an opportunity to connect with consumers in a fun, rewarding manner," said Chris Scott, emerging media manager at Progressive. Mobile Marketer (7/13) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Ad layoffs at Microsoft include mobile team
    New layoffs at Microsoft suggest that the company is stepping away from brand advertising, with its ad division expected to lose between 15% and 30% of personnel in the division's sales group, including almost the entire mobile ad team. The move may also reflect a greater focus on automated ad selling. Adweek (7/12) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Android expands dominance to more countries
    Android smartphones have extended their market dominance beyond the U.S to Germany, the U.K., France, Spain and Australia, among other countries, according to market analysis company Kantar Worldpanel ComTech. The company attributes Android's growth to users upgrading from feature phones. CNET (7/11)
  Making It Work 
  • Isis issues video lessons to prep for summer debut
    The carrier-backed mobile-payment venture Isis will introduce its service to the public by releasing video tutorials in advance of the tap-and-go system's debut. Verizon Wireless, AT&T and T-Mobile USA have yet to set a date for the service, which will be powered by near-field communications chips. Making payments by tapping phones is a new experience for consumers, an Isis representative said in explaining why the tutorials are necessary. GigaOm (7/12) LinkedInFacebookTwitterEmail this Story
 
Position TitleCompany NameLocation
Senior Manager, Integrated MarketingSamsung MobileDallas, TX
Sr. Director Marketing - Mobile ApplicationsVonageHolmdel, NJ
Director, Mobile MarketingExpediaBellevue, WA
Social Media and Mobile Marketing AnalystFollett Higher Education GroupGreater Chicago Area, IL
DIGITAL ONLINE SALES REPRESENTATIVESUN SENTINELFort Lauderdale, FL
Click here to view more job listings.

  Featured Content 
 

  SmartQuote  
As time passes we all get better at blazing a trail through the thicket of advice."
--Margot Bennett,
Scottish-Australian writer


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