| News for advertising, marketing and media professionals |  |
| Marketing Trends & Research |  |  |
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- Video is the indispensable element in memorable online ads
Digital banner ads and pop-ups seldom win a consumer's attention and are more often an irritation. The key to a winning digital campaign instead lies with video, building on what TV advertising has demonstrated for years: Good creative content can grab a viewer and generate lasting impressions. In fact, a study by Interpublic Group's Media Lab found that online video generates stronger responses than TV spots. iMedia Connection
(8/10)      
- Many feel overburdened by demands of social networks
The proliferation of social networks is leading some users to concentrate their efforts on just one rather than dilute their attention over several. The increasing demands of maintaining a presence on many sites at once contributed to a 66% increase in the time that users spent on such activities last year from 2009. "I'm on tech overload," says New Yorker Jessica H. Lawrence, who has narrowed her social networking to Twitter. The New York Times (tiered subscription model)
(8/10)
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- Amazon, Wal-Mart skirt Apple store with HTML5 apps
Wal-Mart and Amazon are looking to reach iPad users directly with online books and movies, without going through Apple's App Store -- which takes a 30% cut of transactions. Wal-Mart's Vudu online movie streaming can be accessed via a Web-based shortcut that is designed to look like an application. Amazon's Kindle Cloud Reader works much the same way to give readers access to their Kindle libraries even when they are offline. The offerings are built using HTML5, which gives applike functionality to Web services. San Francisco Chronicle
(8/11), MobileBeat
(8/10), The Wall Street Journal (tiered subscription model)
(8/11)
- Under pressure, Groupon backs off performance measure
Groupon has decided to abandon publicly reporting a controversial performance measure under pressure from the Securities and Exchange Commission and critics who say the figures put losses in the background and made no account of a likely need for more spending on marketing. Groupon says it would still use its "adjusted consolidated segment operating income" internally. The move comes as the company prepares for a highly anticipated initial public offering later this year. The New York Times (tiered subscription model)/DealBook blog
(8/10)
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- SolutionSet and MediaWhiz join forces
SolutionSet President-CEO Zain Raj will helm a newly merged full-service firm that incorporates the integrated agency with MediaWhiz, an online performance marketing firm. Raj will be CEO of the combined agency, which will have offices in several key cities throughout the U.S., while MediaWhiz CFO-COO Tom Lanzetta will serve as the 700-employee shop's chief operating officer. DMNews
(8/10)
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| Interactive Media | | |
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- Yap.TV gathers TV recommendations from Twitter commentary
Yap.TV taps the roughly 1 in 5 tweets pertaining to television to offer online viewing recommendations that users can filter and sort in several ways. The idea is to create "the best experience for navigating what's on TV," giving users a way to either gauge which shows are generating the most general interest on Twitter or gravitate to what their friends prefer, says Yap chief Trevor Stout. Los Angeles Times/Technology blog
(8/10)
| IAB News | | |
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Congratulations to the IAB MIXX Awards Finalists
Check out the list of IAB MIXX Awards finalists so you know which brands, agencies, and media companies are in the running for the most important awards in interactive advertising. The list represents a "who's who" of the industry's leading talent. Four finalists in each of the 25 categories were selected by a stellar screening committee comprised of senior marketing and media professional from across the ecosystem. Next, winners will be determined by an all-star panel of 30 experts and revealed at the MIXX Awards Gala on October 4, during Advertising Week in New York City.
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IAB MIXX Conference & Expo: "What's the Story?"
Building Narrative in the Digital Age
Registration is now open for the 2011 IAB MIXX Conference & Expo, October 3-4, in New York. Contemporary storytelling -- and storybuilding -- are changing the world, impacting every dimension of our daily lives. Technology now powers the creation of immersive, interactive, and all encompassing stories, while evolving digital platforms decentralize and democratize their origins. United, these forces spark revolution -- creating social, political, individual, and industrial change with unmatched speed and scale. MIXX 2011 navigates the new science and art of building narrative in the digital age with insights from Facebook's Carolyn Everson, The Martin Agency's Mike Hughes, Microsoft Research's Jaron Lanier, Coca-Cola's Jonathan Mildenhall and more. And, in 2011 the IAB collaborates with The Martin Agency to curate the most thought provoking, provocative content and convene the industry's most adept storytellers and storybuilders. Register before August 19 to save $100.
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| Position Title | Company Name | Location |
| Online Media Account Executive | Spiceworks Inc. | Austin, TX |
| Senior Director, Global Sales | Expedia Inc. | Bellevue, WA |
| Content Sales Manager | Thought Equity Motion | New York, NY |
| Advertising Operations Specialist | Synacor | Buffalo, NY |
| Advertising Sales Manager | Pandora Internet Radio | Oakland, CA, CA |
| Partner Marketing Specialist | Pandora Internet Radio | Oakland, CA, CA |
| Internet Marketing Analyst | Academy Sports & Outdoors | Katy, TX |
| Online Marketing Managers | Laureate Global Products and Services | Baltimore, MD |
| Advertising Sales-Account Executive | SmartBrief | Washington, DC |
| Product Marketing Manager | SmartBrief | Washington, DC |
| Director, Digital Channel Development | SmartBrief | Washington, DC |
| National Account Executive- Field Sales New York | Move, Inc. | New York, NY |
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| Click here to view more job listings. |
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