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January 9, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Digital spending to hit $118.4 billion in 2013
    Global brands will spend $118.4 billion on digital campaigns in 2013, up 15.1% from last year, according to an eMarketer analysis. Double-digit growth is expected to continue through 2015, by which point digital will account for about a quarter of all ad spending. eMarketer (1/9) LinkedInFacebookTwitterEmail this Story
  Trendwatch 
  • AOL says 100 Patch sites are now turning a profit
    About 100 of AOL's Patch local journalism sites are adding to the company's bottom line, CEO Tim Armstrong said this week. The overall Patch project, which has 900 sites, aims to create new markets for local digital advertising and is still on track to turn in a net profit by the end of 2013, Armstrong added. SmartMoney.com/Dow Jones Newswires (1/7) LinkedInFacebookTwitterEmail this Story
  • Will agencies get sidelined as native ads build steam?
    As native advertising becomes more popular, many leading brands are striking ad-development deals directly with publishers, rather than going through the agencies they use for other ad formats. "As native ads grow ... creative shops lose control and become less relevant to the clients," says one publishing exec. Digitas' Dave Marsey, however, says that agencies should still be in "the driver's seat" when crafting native ads. "With all due respect to my friends at the Buzzfeeds and Forbes and Mashables of the world, they don't have the ability to have the deep knowledge of our clients," he says. Adweek (1/8) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Privacy concerns could hold back Facebook ad network
    Facebook's efforts to create a mobile ad network could be held back by concerns over the network's privacy practices, agency executives say. The network has put the network on the back burner for now, and the future is in doubt, as media buyers are unlikely to want to commit until privacy issues are ironed out, explains Christian Juhl, president of Razorfish West. "Overall [Facebook needs] to be leading from the front, and right now I don't think there's good evidence that that's happening," he says. Advertising Age (tiered subscription model) (1/8) LinkedInFacebookTwitterEmail this Story
  • Scope freshens up Facebook following with mobile ads
    Procter & Gamble's Scope brand is tapping mobile ads to boost its following on Facebook. The ads use mobile video to draw consumers in, then prompt them to "like" the brand on Facebook. "Mobile lets us reach our target audience, who are heavy social media users and likely accessing information across multiple platforms," says P&G marketer Rishi Dhingra. Mobile Marketer (1/8) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • An iOS cheat sheet for mobile developers
    Developers creating iOS applications need to ensure their software works and looks good across the entire range of iPhone, iPad and iPod Touch devices. This cheat sheet gives a pixel-by-pixel cross-device breakdown of common design elements, along with details on color settings and icons. Mobile Orchard (1/8) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • How to make your usability tests more useful
    Usability testing is an important part of the design process, but poorly run tests can be worse than useless, writes Damian Rees. Make sure you're recruiting the right testers, then do your utmost to put them at ease and ensure they behave naturally, Rees advises. It's good to also test how users behave on competing sites, so you can see how you stack up, Rees adds. SmashingMagazine.com (1/8) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • 3 B2B e-mail marketing trends you should know about
    The growing prevalence of Internet-capable mobile devices means marketers will have to craft e-mail messages that cater to mobile users, according to Jeff Nicholson of Pitney Bowes Software. Another key trend will be an increasing emphasis on monitoring and reducing opt-out rates, he notes. BtoB Magazine (1/3) LinkedInFacebookTwitterEmail this Story
  SmartQuote  
If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor


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