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December 26, 2012
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Location in the Language of Business

  Location Ecosystem 
  • Combine real-time and location-based data to reach customers
    Retailers can improve sales by connecting real-time data and location-based data from smartphones to draw more customers into their retail sites, writes Simon Thompson. QR codes can give retailers hyperlocal information they can use to personalize data for consumers. "Improved assortment and price optimization can also be delivered by hyperlocal customer insight. If retailers want to deal with the connected consumer, they’re best served by copying them—getting the best local information," Thompson concludes. SmartBrief/SmartBlog on Leadership (12/21) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • Home Depot reaps rewards following mobile upgrades, study finds
    A new mobile website, along with an updated mobile application, are paying off handsomely for Home Depot, according to a Google study. The big-box retailer saw a 100% increase in mobile conversions year-over-year for the first half of 2012 after instituting new forms of advertising, a new website and app features, including location capabilities. "Location is a hugely important signal for any brick-and-mortar business, particularly when it comes to providing a good mobile experience," said Brendon Kraham, Google director of global mobile sales and product strategy. (12/21) LinkedInFacebookTwitterEmail this Story
  • In D.C., parking garages fill empty spots with help of apps
    Washington, D.C., parking garage operators are helping to boost their businesses on slow nights and weekends by providing mobile applications to drivers that provide them information about cost, location and availability of parking spots. The idea is to persuade drivers to use garages before they start circling the block looking for spaces. The Washington Post (12/23) LinkedInFacebookTwitterEmail this Story
  • GIS helping utility co-ops save money, crack down on fraud
    Utility cooperatives are using geospatial data to track outages, safety light functions, work orders and other functions. The information can also uncover fraud. "Within the first week the meter tampering widget was live, it recovered more than $3,000 in meter tampering that we may have never recovered or would have taken the next billing cycle to discover," said Todd Harrington at Union Power Cooperative in Monroe, N.C. Intelligent Utility online (12/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Business Strategy and Planning 
  • Augmented reality is set to come into its own in 2013
    Affordable augmented-reality glasses aren't likely to be available until 2014, but 2013 should see major advances in the AR field. Among the likely advances are more smartphones optimized for AR and more AR tools making use of location data. VentureBeat (12/23) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
  • Happy Holidays
    The team at LBx Journal and SmartBrief wish you the very best wishes for the Holiday Season. LinkedInFacebookTwitterEmail this Story
  • Fall 2012 LBx Digital Edition now available for download
    This is the Business Case issue, which focuses on the business cases for personal tracking, enterprise GIS in retail, indoor location, web-based geospatial applications. This issue highlights 10 public and private sector Canadian projects that used geospatial applications to achieve a variety of business and organizational objectives. This issue also features a rare glimpse into the challenges of geospatial and business intelligence integration from the perspective of a third party systems integrator. Executive interviews with Jillian Elder of Walgreens, Chris Newton of Securus GPS, Vijay Kumar of Tata Consulting Services, and more. LinkedInFacebookTwitterEmail this Story

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Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author

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