Advertising company faces the need to go big or go broke | Emphasis on customer experience is a winning strategy | Can location-based marketing work for you?
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February 26, 2013
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Advertising company faces the need to go big or go broke
Play Taxi Media, a company that provides touch screens that entertain cab passengers with music, videos and advertising, initially had its sights on the Vancouver, British Columbia, market alone, but the company had to scale up quickly to earn the revenue it needed to survive. The Globe and Mail (Toronto) (tiered subscription model) (2/22)
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Marketing
Emphasis on customer experience is a winning strategy
A San Diego restaurant's emphasis on delivering exactly what the customer wants is a strategy worth emulating, writes blogger Ryan Estis. The restaurant, called C Level, has built its service ethos on the mantra "absolutely." In cases where the restaurant is unable to respond to a customer request by saying, "absolutely," it takes the opportunity to re-evaluate customer expectations and try to align service accordingly. PassionOnPurposeBlog.com (2/25)
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Other News
Management
Motivating employees goes beyond money
While money is a good motivator for some employees, many workers find other types of rewards or behaviors inspiring. Leiden Johnson suggests motivating your employees by involving them in decisions, recognizing their efforts, providing appropriate equipment and showing them that you respect them. B2C Marketing Insider (2/25)
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Money
Bartering, buying used and other cost-saving strategies
Small-business owners can save money by bartering their services and buying used goods and equipment, writes Holly Morgan. Other strategies include focusing on optimizing social media and "going green" in the office to reduce consumption. MainStreet.com/MoneyCrashers.com (2/25)
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How to finance multiunit operations
Business owners looking to start or expand into a multiunit operation should consider future units when seeking funding for the first. In most cases, seek the largest loan you can obtain for the first unit, writes Rocco Fiorentino, CEO of Benetrends. "This enables you to hold on to your liquid assets for cash flow in the event you need additional working capital and provide the highest possible equity injection for the second location," he writes. SCORE Small Business Success Blog (2/22)
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Tips & Tools
Should you build an app for your small business?
Business will need applications to remain relevant, says Noah Elkin, an analyst with eMarketer. Small businesses can use do-it-yourself tools to create their own mobile app, a strategy that takes more tech knowledge and time but costs less than hiring a developer. This article provides three examples of small businesses that created mobile apps for marketing, supplying information and fostering brand loyalty. Technorati (2/23)
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SBA uses blog series to explain the Affordable Care Act ramifications
The U.S. Small Business Administration has started a blog series to help clear up some of the misconceptions about the Affordable Care Act. The blog series aims to address a wide range of questions, and small business owners are encouraged to post questions in the comments. Entrepreneur online (2/26)
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Just for Fun
So much for the Oscars -- who won the Razzies?
The "Twilight" team got no love at last night's Academy Awards, but it swept the board at the Razzies, an alternative ceremony dedicated to honoring the worst movies of the year. "The Twilight Saga: Breaking Dawn -- Part 2" picked up seven awards, including worst picture, worst director and two worst-actor gongs. "Our whole existence is all about making fun of pompous, so 'Twilight' really is right up our alley," Razzies founder John Wilson said. Daily News (New York)/The Associated Press (2/24)
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SmartQuote
Why inconvenience your employees if you can do something to make their lives easier?"
-- Leiden Johnson, writing at B2C Marketing Insider
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