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December 20, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Regulators unveil new rules to protect children's online privacy
    The Federal Trade Commission has expanded rules governing children's online privacy rights, updating the 1998 Children's Online Privacy Protection Act to take into account new technologies such as mobile devices and behavioral advertising. "Congress enacted COPPA in the desktop era and we live in an era of smartphones and mobile marketing," says FTC Chairman Jon Leibowitz. "This is a landmark update of a seminal piece of legislation." The New York Times (tiered subscription model) (12/19) LinkedInFacebookTwitterEmail this Story
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  Trendwatch 
 
  • TLD lottery awards early slots to major brands
    ICANN held a lottery this week to determine the order in which new top-level domains for Web addresses will go live. Amazon-, Microsoft- and Google-owned TLDs were all assigned relatively low lottery numbers, meaning some of the companies' domains will go live in the final quarter of 2013. Rollout of other branded TLDs will continue through 2014. MediaPost Communications/Online Media Daily (12/19) LinkedInFacebookTwitterEmail this Story
  • Report: 84% of adults go online daily
    About 84% of Americans now use the Web daily, a six percentage-point increase from last year's figure, according to a Forrester Research report. The increase was driven in part by a boom in mobile technologies, as tablet adoption has increased to 19% in the past year, and half of U.S. adults now use Web-capable smartphones. TechCrunch (12/19) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Getting the Word Out 
  • Facebook nixes planned mobile ad network
    Facebook has pulled the plug on its planned third-party mobile ad network, which had been in beta testing. "Our focus is on scaling ads in mobile news feed before ads off of Facebook. We have learned a lot from this test that will be useful in the future," a company spokesman said. Adweek (12/19) LinkedInFacebookTwitterEmail this Story
  • Ford revs up racing-fan engagement with broad mobile campaign
    Ford is turning to mobile in a bid to reach racing fans. The automaker's racing division is rolling out a campaign that incorporates SMS, mobile Web, e-mail and augmented reality, with a view to reaching fans at the track and at home, said Aaron Smith, vice president of mobile and tablet strategy at Team Detroit, Ford's agency of record. "Television is still the [dominant] device that fans watch races [on] and we want to enhance that for race fans," he said. Mobile Marketer (12/20) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Command-line tools put developers in control
    Web developers should get familiar with a variety of tools than can enhance the power of the command line, writes Chris Kelly. The biggest reasons to take the plunge into the world of command-line tools include cURL, a Swiss Army knife of tools for handling and retrieving data from Web URLs; jq, a powerful JSON parser; and ngrep, which lets developers apply regular expressions to network traffic. NetTuts+ (12/19) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Tools take the sting out of website redesigns:
    Revamping a website can be "clean, simple and stress-free" if designers rely on the many tools now available to them, write Jonathan Blum and Alex Dalenberg. Use tools such as Google Analytics or FiveSecondTest to figure out what needs changing, plan your overhaul with services such as MindMeister, and test your completed design with optimization kits such as Optimizely or Visual Website Optimizer. Entrepreneur online (12/19) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  Association News 
  • The best online advertising of 2012 to be named by Internet Advertising Competition Awards
    The Web Marketing Association announces the Call for Entries for the 11th annual Internet Advertising Competition Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including e-mail, page-based ads, online newsletters, mobile apps, websites, video and social media in 86 industry categories. The Competition website is located here and the deadline for entry is Jan. 31. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

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  SmartQuote  
No man for any considerable period can wear one face to himself and another to the multitude, without finally getting bewildered as to which may be the true."
--Nathaniel Hawthorne,
American author


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