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November 21, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • RTB use is up sharply among national, local brands
    Real-time bidding will account for almost $2 billion in ad spending this year, or about 13% of total U.S. digital ad spending, eMarketer reports. Studies found a major increase in RTB use during the first six months of 2012, with a more than 30% increase in RTB use among national advertisers, and almost a 50% increase among local companies. eMarketer (11/21) LinkedInFacebookTwitterEmail this Story
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  Trendwatch 
 
  • Is Microsoft's IE10 "Do Not Track" setting still a big deal?
    Microsoft's decision to turn on "Do Not Track" by default in Internet Explorer 10 had online advertisers up in arms -- but now the browser has launched and the privacy setting's effect "seems muted, if not moot," writes Kate Kaye. Many websites and ad firms have already said they'll ignore the browser's privacy flag because it was made a default setting for users, rather than a choice they had to opt into. Advertising Age (tiered subscription model) (11/20) LinkedInFacebookTwitterEmail this Story
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  Getting the Word Out 
  • New tools let marketers track mobile users
    It's long been harder for advertisers to track smartphone users than regular PC users, but recent changes are giving mobile marketers new tracking tools. Apple has resisted giving advertisers access to devices' unique identifiers but is instead rolling out an alternative Advertising Identifier to let marketers track users across different applications. Apple's changes will help it keep pace with similar capabilities on Android devices, experts note. Adweek (11/20) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Native or Web apps? Maybe there's a third way
    Developers have been picking sides in the battle between native and Web applications -- but there's another option, writes Max Katz. Hybrid apps can use a cross-platform HTML5 core but wrap it in a native-app skin to ensure high performance and a polished user interface. "A hybrid app offers many of the advantages of both approaches," Katz asserts. Wired.com (11/20) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why websites need a personal touch
    Web designers should seek to humanize and personalize their websites, writes Sabina Idler. Freehand drawings, handwritten text and quirky design features can all help create a connection with site users. "Having a personal experience on the Web is becoming increasingly important. We no longer want to visit cold, formal and anonymous websites," Idler writes. SmashingMagazine.com (11/20) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Twitter woos SMBs with $1 million ad giveaway
    Small Business Saturday is approaching, and Twitter is offering SMBs $1 million in free advertising to help get the ball rolling. The first 10,000 eligible businesses to register will receive free advertising credits worth $100. "It's a sweet gesture from Twitter to the vast engine of economic growth that is made up of America's small businesses," writes Dylan Tweney. VentureBeat (11/20) LinkedInFacebookTwitterEmail this Story
  Association News 
  • The best online advertising of 2012 to be named by Internet Advertising Competition Awards
    The Web Marketing Association announces the Call for Entries for the 11th annual Internet Advertising Competition Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. This international award program will evaluate all forms of online advertising, including e-mail, page-based ads, online newsletters, mobile apps, websites, video and social media in 86 industry categories. The Competition website is located here and the deadline for entry is Jan. 31. LinkedInFacebookTwitterEmail this Story
Learn more about WMA ->WMA Homepage  |  WebAwards  |  IAC Awards  |  News  |  Resources  |  Contact us

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  Editor's Note 
  • SmartBrief will not publish Thursday and Friday
    In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
  SmartQuote  
If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher


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