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December 18, 2012
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Stories from the Street 
  • Development projects could give Boston's Washington Street a new vibe
    Development projects could help revamp Boston's Washington Street, which is a diverse area of the city. "There's a lot to offer here," said Jennifer Effron, executive director of Washington Gateway Main Street. "I just think filling in some of the vacancies and making sure it's more of a continued business stretch would be helpful." Boston Herald (12/16) LinkedInFacebookTwitterGoogle+Email this Story
Caring for Customers 
  • 4 questions to help you plan a content marketing campaign
    It's not too late to get started if you haven't yet launched a content marketing campaign, Jon Gelberg of Blue Fountain Media writes. As you design your campaign, you should think about how much effort you are willing to devote to the project and who will take responsibility for the initiative, he writes. "If you don't have a strong writer on staff, hire one now," he recommends. "If it's not in your budget, think about paying a freelance copywriter." Small Business Trends (12/17) LinkedInFacebookTwitterGoogle+Email this Story
Keeping Shop 
  • Benefits can make a big difference at lower levels
    Many employers look at low-skilled workers as a cost instead of an asset, which results in bad hires and poor retention, experts say. To make better use of your talent, for example, try offering benefits. "A lower-wage employee [with benefits] will take a job very seriously, knowing their family benefits are on the line," says Nat Wasserstein of Lindenwood Associates. Crain's New York Business (12/16) LinkedInFacebookTwitterGoogle+Email this Story
Managing the Money 
  • TD Bank offers advice for small-business loans
    Jay DesMarteau, head of small-business and government banking at TD Bank, provides tips to small businesses about how they can be more successful in obtaining loans from banks. For example, he says that banks want to see a business plan and that "the most important thing to us is the strength of the business's cash flow." (12/14) LinkedInFacebookTwitterGoogle+Email this Story
Tips & Tools 
  • Intuit helps small companies leverage Big Data
    Intuit is focused on helping small businesses tap into the Big Data trend to enhance their operations and stay competitive. For example, Intuit's Small Business Index can give companies access to valuable information based on data gathered from businesses that use Quickbooks. VentureBeat (12/14) LinkedInFacebookTwitterGoogle+Email this Story
News You Can Use 
  • How the "fiscal cliff" could affect business owners
    Small-business owners might be in for a tough time if the government fails to find a resolution to the "fiscal cliff." "If personal income taxes and capital gains taxes go up, no scenario is a positive [one] for small businesses or the economy," said Ray Keating of the Small Business & Entrepreneurship Council. Thirty-two percent of business owners don't think the government will reach an agreement before the end of the year, according to a Newtek survey. Fox Business Small Business Center (12/17) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Editor's Note 
  • Best of 2012: 18 SmartBrief interviews with industry thought leaders
    SmartBrief's SmartBlogs network interviewed 18 industry thought leaders this month. Find out what these leaders are projecting for their industries in 2013, and see what other free SmartBrief newsletters you may be missing out on. Learn more. LinkedInFacebookTwitterGoogle+Email this Story

A business is nothing but its people. Use the holiday season to make everyone stronger."
--Margaret Heffernan, writing at Inc. online's Serial CEO blog
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