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December 12, 2012
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Building trust through a reciprocal business relationship
    A business can develop successful relationships with other companies by referring customers to them and offering other kinds of assistance, writes Hayley Spencer. Reciprocity is a key ingredient in creating trust in these relationships, she notes. "If one business continually provides another with assistance, leads, referrals and resources while the other business does not reciprocate, eventually the business relationship will sour." B2C Marketing Insider (12/10) LinkedInFacebookTwitterEmail this Story
  • Veterans leave the military, start businesses
    Military training does a good job of preparing veterans for the risks involved with business ownership, but raising capital can still be difficult. "Veterans who have served just four years in the military usually leave with more leadership and problem-solving experience than most others do in their lifetime," said Kevin Rosenberg, a Navy veteran. "But most civilians don't recognize this, especially loan officers." The Entrepreneurship Bootcamp for Veterans With Disabilities, which was launched a few years ago, is addressing some of the challenges faced by veterans. MSN/Business on Main (12/10) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • How to prepare your 2013 marketing strategy
    As you look ahead to 2013, you can refine your marketing efforts by maintaining an active LinkedIn profile, fine-tuning your company's website and sharing your knowledge on your blog, Deborah Shane writes. It's also a good idea to attend conferences and to use Twitter and Facebook to build your brand. Small Business Trends (12/10) LinkedInFacebookTwitterEmail this Story
  • 8 ways to promote your company's events on Facebook
    A well-run Facebook campaign can be a cost-effective way to promote small-business events, writes Amy Porterfield. Create an Events page, share it widely and consider using paid ads to maximize turnout, she advises. "Turn your event into a Page Post Ad by clicking 'export event' and creating an ad for your target audience." Entrepreneur online (12/11) LinkedInFacebookTwitterEmail this Story
  • The best way to make mobile-friendly content
    Mobile devices are becoming an increasingly popular way to access content, so it's important that you respond to this trend, John Jantsch writes. One good option for catering to mobile devices is to use so-called "responsive design," which can adapt design elements to suit mobile viewers. "In my view, this is the approach that most websites should employ today," he writes. Duct Tape Marketing (12/10) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
 
  • 11 ways to become a better leader
    You don't have to be in charge of a large team to be a leader, but there are certain qualities that will make you more effective and inspirational, Margaret Buj writes. Stating your vision clearly, being passionate and positive, and always striving to improve can help you become a "transformational leader," she writes. CareerRocketeer.com (12/10) LinkedInFacebookTwitterEmail this Story
  • Do your employees need help this holiday season?
    Many companies reach out to those in need during the holiday season, but business owners might not realize this group might include their own employees, Stacey Alcorn writes. "The courage it takes to ask your team if anyone needs help for the holidays pales in comparison to the valor it takes to be the one to ask for help," she writes. The Huffington Post (12/7) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • What not to do when you offer free shipping
    Offering free shipping can be a good way to boost sales, but it shouldn't be the only tactic you use to promote your business. "You are selling the product; you are not selling free shipping," said shipping expert Chris Malta. It's also a mistake to assume that free shipping is all your customers want; they might prefer other types of promotions. Entrepreneur online (12/10) LinkedInFacebookTwitterEmail this Story
  • How to prepare your business to sell
    If you're planning to sell your business, it's important to work with experts, develop a growth strategy and make sure things are running smoothly. "The most important thing to do is to make sure your business is performing as well as it can," said Curtis Kroeker, general manager of BizBuySell. Entrepreneur online/The Daily Dose blog (12/12) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  BBB in the News 
  SmartQuote 
Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher


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