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December 17, 2012
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News about digital retail commerce

  Top Story 
 
On-Demand Webinar: How to Influence the Online Buyer's Purchase Path
Listen to GSI and Sucharita Mulpuru, our guest speaker from Forrester Research, as they review which marketing tactics most influence online shoppers to purchase, provide an update on Thanksgiving weekend trends, and explore how to leverage this data for 2013. Download the recording now.
  Online Retail Trends 
  • M-commerce is playing a major role in the year's holiday shopping
    Online retailers bagged $1.47 billion in sales on Cyber Monday, and they're on track to reach $54.47 billion in sales by the end of the holiday season, eMarketer reports. Mobile commerce is playing a bigger part in retailers' Cyber Monday and broader holiday-season strategies, with mobile's share of Cyber Monday Web traffic increasing 100%, compared with last year's figures. eMarketer (12/17) LinkedInFacebookTwitterEmail this Story
 
  New Media & Technology 
  • Best Buy, others give Twitter a prominent role in holiday sales
    Brands such as Best Buy, Warby Parker and RadioShack have elevated the role of Twitter in holiday marketing from a bit player to a star. Best Buy is hosting Twitter parties, where like-minded consumers discuss gift ideas, and the company has upped its Twitter spend by half compared with last year. Warby Parker sees Twitter advertising as insurance that the brand is not excluded from conversations, and RadioShack discovered that riddles about product offers on Cyber Monday drove tweeting about the brand up 1,200%. The Wall Street Journal (12/16) LinkedInFacebookTwitterEmail this Story
  • Consumers prefer tablets for searching, browsing, not shopping
    Shoppers prefer to use their tablets more than any other device for conducting research and searching for products but largely shun them for buying because of confusing user interfaces, according to an e-commerce survey of 43,000 consumers from OpinionLab, a consumer research firm. Android ranked last in customer satisfaction compared with rival platforms. Smartphones also received low marks for buying items, and shoppers expressed unhappiness with mobile devices' performance in locating stores. MediaPost Communications/Online Media Daily (12/16) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by Shop.org SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Wal-Mart experiments with prepaid Facebook ad blitz
    On Black Friday and the ensuing weekend, Wal-Mart ran Facebook's biggest-ever mobile advertising blitz -- a preorder of 50 million ads -- in order to edge out other retailers on the social network. The campaign generated plenty of consumer engagement, officials say, and Facebook is working with other big brands such as Samsung to create similar tailored ad campaigns. The Wall Street Journal (12/16) LinkedInFacebookTwitterEmail this Story
  • Amazon to invest $100M in Wash. warehouse
    Amazon will spend about $100 million to open a second fulfillment center in Washington state's Pierce County in fall 2013, the company said Friday. The new 1-million-square-foot facility will handle distribution of large items, such as canoes and TVs. The Seattle Times (12/15) LinkedInFacebookTwitterEmail this Story
  • Harry and David focus on tablets to drive sales
    Taking advantage of the capabilities of tablet devices, as well as their rapidly growing popularity, Harry and David have introduced a tablet-optimized site for their gourmet gift baskets. The company is seeing results. "Early efforts at optimizing the user experience on tablets showed improvements in key performance metrics and demonstrated the opportunity to continue to optimize the tablet shopping experience," said Sue Eagan, director of mobile and tablet e-commerce at Harry and David. MobileCommerceDaily.com (12/17) LinkedInFacebookTwitterEmail this Story
  Featured Content 
 

  Interactive Advertising 
  • Rewards, offers embedded in app ads increase engagement
    Consumers want in-app rewards for viewing an ad, according to analysts responding to several recent surveys. "Consumers are telling us that standard banner-based advertising on mobile isn't what they want, but that ad sponsored in-app rewards, or incentivized ads, are a more logical and effective way to connect with them," says Tapjoy's Patrick Seybold. A Kiip survey showed that offers led to higher engagement rates for brands such as Pepsi, which included coupons in ads. Mobile Marketer (12/14) LinkedInFacebookTwitterEmail this Story
  Shop.org Spotlight 
  • The economics behind the "new norm" of holiday shopping
    Today’s lackluster economy has caused Americans to rethink their shopping strategies, and retailers have creatively responded to this shift. A recent post on Retail’s BIG Blog explains the new habits consumers have adopted to better prepare their families for future economic uncertainties, and the marketing and technological savvy response by the industry to meet this new reality during the holiday season. Read more. Retail's BIG Blog (11/9) LinkedInFacebookTwitterEmail this Story
 
  • Must-have ingredients for merchandising success
    The rules of creating product or brand awareness are similar both online and in-store, but the keys to building a successful digital product recommendation strategy changes rapidly. In a new white paper posted on Shop.org, Monetate’s "The Merchandiser’s Cookbook" details the top tactics for building a holistic merchandising strategy to help make products easier for customers to discover, consider and purchase. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Action is the antidote to despair."
--Joan Baez,
American singer


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