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October 4, 2012
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Today's Buzz 
  • Facebook lets regular users pay to promote their content
    Facebook is testing a tool that lets users pay a small fee to have their content displayed more prominently on the network, essentially turning regular site users into micro-advertisers. Fees will vary, but Facebook is initially charging $7 to promote U.S. users' content -- a move that hasn't impressed some experts. Facebook official emphasized that the move isn't a pivot away from its existing free-to-use model, but an extension of its line of premium services. Reuters (10/3), The Atlantic Wire (10/3) LinkedInFacebookTwitterGoogle+Email this Story
The Playbook: Using Social Media to Promote and Sell Products
A step by step guide for driving product amplification and the social path to purchase. In it, you will learn,
• Why promoting products is key to social ROI
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• How to get your social customers on the path to purchase
• How to prove the value of your social efforts
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Network Update 
  • Twitter Surveys lets brands keep tabs on their customers
    Twitter is rolling out Twitter Surveys, a new brand-research tool that lets marketers create in-tweet mini-surveys of between one and five questions. The surveys can be targeted to users based on whether they've previously received Promoted Tweets from the brand, and are expected to have an engagement rate of between 1% and 3%. "There's been [an issue] in the industry for brand research when it comes to low response rates. ... This solves a big problem," says revenue chief Adam Bain. Adweek (10/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Ideas in Action 
  • NASA Mars rover checks in on Foursquare
    NASA's Curiosity rover has used Foursquare to check in at Gale Crater, its landing site on the red planet. The hope is that regular check-ins will keep earthbound observers interested and informed as Curiosity continues its mission. "Mars probably isn't going to offer NASA any special discount offers, but it's a clever way for NASA to engage with Foursquare's youthful user base," writes Will Oremus. Slate/Future Tense blog (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Twitter exec offers new details on users' engagement
    In a pitch to mobile marketers, Twitter revenue chief Adam Bain revealed some new data about the social network's user engagement. Twitter's users send a billion tweets every two and a half days, with 60% of engagement coming from mobile devices, Bain said. "There's not only incredible engagement, but it leads to even better outcomes," he added. CNET/Internet & Media blog (10/3) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Social media offers "scalable intimacy," says Citi exec
    Social media is a crucial tool for business networking, offering "scalable intimacy" and valuable customer insights, says Frank Eliason, Citi's global social media director. "Social media is the new golf course," he declares. Adweek (10/3) LinkedInFacebookTwitterGoogle+Email this Story
  • Former P&G CMO lays down cardinal rules for success in mobile
    Understanding how consumers use their mobile devices, respecting that space and starting with compelling ideas for a campaign are among the keys for marketers looking to get closer to their target audiences via mobile, says former Procter & Gamble Chief Marketing Officer Jim Stengel. It's also important to experiment and be adventurous, Stengel says, noting that "you'll learn things, you'll stand out and you'll be on the cutting edge." SmartBrief/SmartBlog on Social Media (10/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Facebook marketing mistakes and how to avoid them
    Professional brands continue to make common mistakes when using Facebook for marketing, Mikal Belicove writes. Status updates should never use the first person, but instead imply the "we" of a team. Using a personal page to tout a business defeats the purpose. Don't lazily put the URL at the top of the page if it's content you're pushing. Post when you have something relevant to say, not on a forced timetable. And stop the phony question-asking at the end of everything just to generate artificial response, Belicove writes. Forbes (10/3) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
Editor's Note 
  • Follow @SBStartup live from #NAWBOWBC on Oct. 4 and 5
    SmartBrief's small-business and entrepreneurship editor, Brooke Howell, will be tweeting live Thursday and Friday from the National Association of Women Business Owners Women's Business Conference in Louisville, Ky. Follow her at @SBStartup to join in on the conversation, and learn about the buzz and advice women entrepreneurs and business owners are sharing at the conference. LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Social Media Specialist - Search and ReputationBanfield Pet Hospital Portland , OR
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media SpecialistWhiteWave FoodsBroomfield, CO
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
Click here to view more job listings.

One check-in closer to being Mayor of Mars!"
--Curiosity, NASA's Martian rover, as quoted by Slate
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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