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November 17, 2011
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Today's Buzz 
  • Can Google beat iTunes with "social music"?
    Google has launched Google Music, an online store intended to compete with iTunes and Amazon. The service allows sharing of music through Google+, with users able to play a song shared by friends once for free. The service may be hampered, however, because only three of the four major record labels are participating, experts say. Reuters (11/17), Computerworld (11/17) LinkedInFacebookTwitterEmail this Story
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Network Update 
  • Digg bosses have stopped digging, but they're still in a hole
    Digg released its Google Analytics data this week in a bid to squelch rumors that it was hemorrhaging users -- but while its traffic numbers are relatively stable, they are well behind those of rival social-news site Reddit. That suggests that Digg's poorly judged revamp drove away its most active and valuable users, writes Frederic Lardinois. Digg "may linger around for a while, but eventually, it won't be able to make it unless Reddit really messes up and drives its users to go to Digg again," Lardinois writes. (11/16) LinkedInFacebookTwitterEmail this Story
  • Zappos co-founder launches social-shopping site
    Zappos co-founder Nick Swinmurn has unveiled RNKD, a social-shopping project that could one day let users browse others' closets. Users upload photos of their clothes, tagged by brand, and receive discounts and other rewards based on their brand loyalty. "The long-term vision is that each consumer has a unique shopping experience based on their past relationship with each brand," Swinmurn says. Advertising Age (tiered subscription model) (11/16) LinkedInFacebookTwitterEmail this Story
Ideas in Action 
  • Heinz flubs Facebook product launch, but nails social response
    Heinz began selling a vinegar-spiked ketchup via Facebook on Monday, but a glitchy e-commerce application failed to register user purchases until that evening. The company's social media team scrambled to respond to the problem, posting about 600 responses to Facebook users and promising to send free bottles to everyone who posted a complaint. ClickZ (11/16) LinkedInFacebookTwitterEmail this Story
  • Don't break news on Twitter, AP warns reporters
    The Associated Press has issued a warning to staffers who used Twitter to break news that reporters covering the Wall Street protests were being arrested. AP reporters shouldn't scoop the agency's own news wires, and should let editors deal with sensitive issues such as the detention of reporters, says AP social media chief Lou Ferrara. The Washington Post/Erik Wemple blog (11/16) LinkedInFacebookTwitterEmail this Story
Research and Reports 
  • Want click-throughs? Don't mention the M-word
    Twitter users are markedly less likely to follow links in tweets that contain the word "marketing," Dan Zarrella writes. Also, he writes that it pays to be polite: Tweets that contained the word "please" had a higher click-through rate than those that did not. (11/16) LinkedInFacebookTwitterEmail this Story
The Takeaway 
  • How to keep it real and counteract bad buzz
    Every brand attracts negative buzz from time to time, and smart marketers have plans in place to push back against their critics, Andy Sernovitz writes. Respond quickly, and be sure to sound like a human being rather than a machine. "The easiest way to turn a little negative word of mouth into a full-blown crisis is to respond like a stilted, corporate PR robot," Sernovitz writes. SmartBrief/SmartBlog on Social Media (11/17) LinkedInFacebookTwitterEmail this Story
  • 4 ways to avoid a viral-marketing hangover
    Viral marketing is a powerful tool, but that means that if you mess things up, your mistakes can reach a wide audience, Alex Petrovic Dejan writes. Fact-check your content, ensure your servers can handle a traffic spike and be sure to protect the proprietary data underlying your campaign. "Use caution and forethought when planning your viral marketing campaigns and you can avoid the viral marketing regrets that plague so many," Dejan writes. ViralBlog (11/17) LinkedInFacebookTwitterEmail this Story
  • Top tips for increasing your Google+ following
    There are 10 steps every marketer should follow to build an audience for their brand's Google+ page, Pamela Vaughan writes. You'll need high-quality content, of course, but it's also important to make use of features such as Direct Connect and video Hangouts, and to promote your Google+ presence on other networks. (11/16) LinkedInFacebookTwitterEmail this Story
Social Shareable 
  • Scientists say sarcasm is sincerely fascinating
    Sarcasm aids the development of creative problem-solving abilities, requires more brain power to process and is more likely to get a chuckle from residents in Northern U.S. states, researchers say. Scientists at Hebrew University developed computer algorithms that they say are capable of spotting about three-quarters of the sarcasm used in online comments and reviews. (11/14) LinkedInFacebookTwitterEmail this Story
Position TitleCompany NameLocation
Curriculum & Implementation Managers/Project ManagersAchieve3000, IncMultiple Locations, United States
Director, Communications & Marketing GroupAmerican Optometric AssociationSaint Louis, MO
Consulting ManagerNM Incite - a Nielsen and McKinsey CompanyNew York , NY
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Featured Content 

It's never a good idea to start promoting something before it's truly 'ready,' whether it's a new blog, a new campaign, or a new social presence."
--Pamela Vaughan, writing at
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.

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