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| Today's Buzz |  |
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- Can Google beat iTunes with "social music"?
Google has launched Google Music, an online store intended to compete with iTunes and Amazon. The service allows sharing of music through Google+, with users able to play a song shared by friends once for free. The service may be hampered, however, because only three of the four major record labels are participating, experts say. Reuters
(11/17), Computerworld
(11/17)     
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 | Is your website surviving on the cutting edge?
Oneupweb’s Digital Roadshow hit the road with our developers as they explored considerations for optimizing your website for different browsers and devices. Tune in to listen to last month’s Roadshow, and get the coveted “Responsive Design Cheat Sheet” as a BONUS! |
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- Digg bosses have stopped digging, but they're still in a hole
Digg released its Google Analytics data this week in a bid to squelch rumors that it was hemorrhaging users -- but while its traffic numbers are relatively stable, they are well behind those of rival social-news site Reddit. That suggests that Digg's poorly judged revamp drove away its most active and valuable users, writes Frederic Lardinois. Digg "may linger around for a while, but eventually, it won't be able to make it unless Reddit really messes up and drives its users to go to Digg again," Lardinois writes. PaidContent.org
(11/16)
- Zappos co-founder launches social-shopping site
Zappos co-founder Nick Swinmurn has unveiled RNKD, a social-shopping project that could one day let users browse others' closets. Users upload photos of their clothes, tagged by brand, and receive discounts and other rewards based on their brand loyalty. "The long-term vision is that each consumer has a unique shopping experience based on their past relationship with each brand," Swinmurn says. Advertising Age (tiered subscription model)
(11/16)
- Heinz flubs Facebook product launch, but nails social response
Heinz began selling a vinegar-spiked ketchup via Facebook on Monday, but a glitchy e-commerce application failed to register user purchases until that evening. The company's social media team scrambled to respond to the problem, posting about 600 responses to Facebook users and promising to send free bottles to everyone who posted a complaint. ClickZ
(11/16)
- Don't break news on Twitter, AP warns reporters
The Associated Press has issued a warning to staffers who used Twitter to break news that reporters covering the Wall Street protests were being arrested. AP reporters shouldn't scoop the agency's own news wires, and should let editors deal with sensitive issues such as the detention of reporters, says AP social media chief Lou Ferrara. The Washington Post/Erik Wemple blog
(11/16)
- Want click-throughs? Don't mention the M-word
Twitter users are markedly less likely to follow links in tweets that contain the word "marketing," Dan Zarrella writes. Also, he writes that it pays to be polite: Tweets that contained the word "please" had a higher click-through rate than those that did not. DanZarrella.com
(11/16)
- How to keep it real and counteract bad buzz
 Every brand attracts negative buzz from time to time, and smart marketers have plans in place to push back against their critics, Andy Sernovitz writes. Respond quickly, and be sure to sound like a human being rather than a machine. "The easiest way to turn a little negative word of mouth into a full-blown crisis is to respond like a stilted, corporate PR robot," Sernovitz writes. SmartBrief/SmartBlog on Social Media
(11/17)
- 4 ways to avoid a viral-marketing hangover
Viral marketing is a powerful tool, but that means that if you mess things up, your mistakes can reach a wide audience, Alex Petrovic Dejan writes. Fact-check your content, ensure your servers can handle a traffic spike and be sure to protect the proprietary data underlying your campaign. "Use caution and forethought when planning your viral marketing campaigns and you can avoid the viral marketing regrets that plague so many," Dejan writes. ViralBlog
(11/17)
- Top tips for increasing your Google+ following
There are 10 steps every marketer should follow to build an audience for their brand's Google+ page, Pamela Vaughan writes. You'll need high-quality content, of course, but it's also important to make use of features such as Direct Connect and video Hangouts, and to promote your Google+ presence on other networks. HubSpot.com
(11/16)
- Scientists say sarcasm is sincerely fascinating
Sarcasm aids the development of creative problem-solving abilities, requires more brain power to process and is more likely to get a chuckle from residents in Northern U.S. states, researchers say. Scientists at Hebrew University developed computer algorithms that they say are capable of spotting about three-quarters of the sarcasm used in online comments and reviews. SmithsonianMag.com
(11/14)
 | It's never a good idea to start promoting something before it's truly 'ready,' whether it's a new blog, a new campaign, or a new social presence."
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Recent SmartBrief on Social Media Issues:
- Wednesday, November 16, 2011
- Tuesday, November 15, 2011
- Monday, November 14, 2011
- Friday, November 11, 2011
- Thursday, November 10, 2011
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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