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February 2, 2012 CONNECT WITH SMARTBRIEF Share | Sign up | Archive | Advertise Facebook files for IPO After months of speculation, Facebook on Wednesday filed a Form S-1 with the Securities and Exchange Commission, announcing its intention to go public. It's the biggest online media and finance story of the young year, and promises to be the most lucrative tech initial public offering in U.S. history -- possibly the richest IPO of any kind. On Facebook's first trading day, expected sometime this spring, the company could be valued at as much as $100 billion. This SmartBrief on Social Media Special Report takes a deep dive into the user and financial data released by Facebook and looks at what might be in store for Facebook and its 845 million active users down the road. Feel free to share this report with your colleagues and encourage them to sign up for the free daily edition of SmartBrief on Social Media. News and Analysis  Facebook IPO to mark an entrepreneurial milestone Facebook's initial public offering is expected to be a milestone of the changes wrought by the Internet over the past 20 years, writes Sam Gustin. It also confirms the emergence of a young, digitally empowered entrepreneurial generation driven by the potential for social change in the services they provide. Time.com/Business blog (2/2)      Zuckerberg reminds investors what it's all about Amid all the excitement over Facebook's initial public offering, co-founder Mark Zuckerberg reminded investors in a letter that the social network is really about people and extending friendships. USA TODAY/Technology Live blog (2/1)      Recent social IPOs give some investors pause Investors are eyeing Facebook's initial public offering with mix of expectation and skepticism. Recent social IPOs, Zynga in gaming and Groupon in social shopping, haven't panned out as advertised. The New York Times (tiered subscription model)/DealBook blog (2/1)      Other News Why Facebook's IPO won't cause a surge in VC funding Entrepreneur.com/The Daily Dose blog (2/1)      How ordinary investors can angle for piece of the IPO Reuters (2/2)      SES New York Conference & Expo takes a critical look at the latest developments to help marketers traverse the quickly developing landscape, with a special focus on the latest digital marketing trends and the latest technology launches from Google, Facebook, LinkedIn and more. Register with SMB20 and Save 20%. Join the discussion #SESConf. Facebook IPO: By the Numbers  Facebook filing shows $3.2 billion in ad revenue Facebook's potentially record-breaking initial public offering aims at raising a reported $5 billion and perhaps as much as $10 billion for the social network. The filing Wednesday positions Facebook to be valued at between $75 billion and $100 billion. Financial disclosures showed the company earned $1 billion on $3.71 billion revenue, $3.2 billion derived from advertising. The Wall Street Journal (2/2), PaidContent.org (2/1), The Washington Post (2/2)      Game-maker Zynga adds substantially to Facebook revenues Zynga, with games including "FarmVille" on Facebook, generated 12% of the social network's revenues in 2011 through ads and virtual goods, according to a filing by Facebook. The Business Insider (2/1)      The "like" button unlocks billions for Facebook Facebook's simple, convenient "like" button, which adds a human element to interactions online, is the key to the social network's powerful appeal to advertisers and the bright outlook for its IPO, Andy Kessler writes. The Wall Street Journal (2/2)        SES New York Conference & Expo, March 19-23 Discover all the tools and trades of online marketing, from managing complex PPC to link building, keyword research, SEO, social media, and much more. Experience 5 days of unparalleled education from the industry’s top experts, access to 100+ exhibitors in our expo hall, and abundant networking events. Save 20% when you use code SMB20. REGISTER NOW.   Facebook Goes Mobile  Facebook filing expresses concern about mobile-ad revenue Facebook's initial public offering acknowledges that although nearly half of its 845 million monthly users are logging in to the social network via mobile devices, that segment "does not currently directly generate any meaningful revenue." Despite the risk of backlash from users accustomed to an ad-free mobile experience, Facebook says that it may introduce "sponsored stories" to the mobile set soon. The Guardian (London)/Apps Blog (2/2), Bloomberg Businessweek (2/2)      Other News On-the-go Facebook use is on the rise MobileBeat (2/1)      Facebook frets to SEC about possible Google retaliation on Android Daily Telegraph (London) (free registration) (2/2)      The Future of Facebook  Facebook users can expect changes after IPO An initial public offering is likely to lead to pressure from Facebook shareholders seeking profits, so users are likely to see changes in what they can do on the social network and how it uses the data it collects, experts say. PC World Business Center/IDG News Service (2/1)      With new funds, Facebook may take aim at Google Facebook's initial public offering will give it a substantial war chest that analysts say could be used to challenge Google. Computerworld (2/2)      Other News Post-IPO Facebook may seek re-entry into China Agence France-Presse (2/2)      Facebook is feeling the heat from Twitter and Google+ Los Angeles Times/Technology blog (2/1)      SmartQuote  We think the world's information infrastructure should resemble the social graph -- a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring." --Mark Zuckerberg, co-founder and CEO of Facebook, from his letter in the company's IPO filing          SmartBrief delivers need-to-know news in over 100 targeted email newsletters to over 3 million readers. All our industry briefings are FREE and open to everyone—sign up today! Accounting Advertising Automotive Aviation & Aerospace Biotechnology Business Chemicals Construction & Real Estate Consumer Packaged Goods Distribution Education Energy Finance Food Service Health Care Insurance Legal Manufacturing Media & Entertainment Nonprofit Retail Technology Telecommunications Travel & Hospitality     Andy Sernovitz, Editor at Large Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.   Subscriber Tools SIGNUP   SEND FEEDBACK   E-MAIL THIS BRIEF Today's Brief - Permalink | Print friendly format | Web version | Privacy policy Suggest a story: VIA E-MAIL   VIA TWITTER     Advertise Associate Publisher:  Dena Malouf 202-407-7837 Download Media Kit Job Board:  Jackie Basso 202-407-7871   SmartBrief Community: Most Clicked Facebook Twitter Blog Publish your Press Release LinkedIn Get this RSS Feed Search Archive Grab this Widget About     Recent SmartBrief on Social Media Issues: Wednesday, February 01, 2012 Tuesday, January 31, 2012 Monday, January 30, 2012 Friday, January 27, 2012 Thursday, January 26, 2012     Lead Editor:  Jesse Stanchak Editor at Large: Andy Sernovitz Contributing Editor:  Ben Whitford     Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004     © 1999-2012 SmartBrief, Inc.® Legal Information