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February 2, 2012
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Facebook files for IPO
After months of speculation, Facebook on Wednesday filed a Form S-1 with the Securities and Exchange Commission, announcing its intention to go public.

It's the biggest online media and finance story of the young year, and promises to be the most lucrative tech initial public offering in U.S. history -- possibly the richest IPO of any kind. On Facebook's first trading day, expected sometime this spring, the company could be valued at as much as $100 billion.

This SmartBrief on Social Media Special Report takes a deep dive into the user and financial data released by Facebook and looks at what might be in store for Facebook and its 845 million active users down the road.

Feel free to share this report with your colleagues and encourage them to sign up for the free daily edition of SmartBrief on Social Media.
News and Analysis 
  • Facebook IPO to mark an entrepreneurial milestone
    Facebook's initial public offering is expected to be a milestone of the changes wrought by the Internet over the past 20 years, writes Sam Gustin. It also confirms the emergence of a young, digitally empowered entrepreneurial generation driven by the potential for social change in the services they provide. Time.com/Business blog (2/2) LinkedInFacebookTwitterEmail this Story
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Facebook Goes Mobile 
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The Future of Facebook 
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SmartQuote 
We think the world's information infrastructure should resemble the social graph -- a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring."
--Mark Zuckerberg, co-founder and CEO of Facebook, from his letter in the company's IPO filing
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
 

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