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February 11, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Snapchat taps into a growing taste for impermanence
    The astonishing growth of the disappearing-images application Snapchat, which had 3.4 million users in December, is a sign that younger social media users are "becoming acutely aware of the permanence of the content shared through the Web -- and its repercussions later in life," Jenna Wortham writes. Snapchat's founders say the utility of the format, which has inspired rivals Poke, Wickr and Vidburn, taps into a desire to connect more directly and impermanently. "It became clear how awful social media is," Snapchat's Evan Spiegel said. "There is real value in sharing moments that don't live forever." The New York Times (tiered subscription model) (2/8) LinkedInFacebookTwitterEmail this Story
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  Marketing & Monetization 
  • SwrveTalk's targeted in-app marketing messages could boost ROI
    Swrve's new SwrveTalk will employ demographic and behavioral data to target users with its in-application marketing messages, writes Steve O'Hear. Combined with the Swrve app-analytics platform, SwrveTalk could allow for in-app campaigns that are continually refined to boost return on investment, the company notes. TechCrunch (2/11) LinkedInFacebookTwitterEmail this Story
  • Onavo shares some of its app data for free
    Onavo Insights is sharing with publishers and marketers information the company has gleaned from helping consumers identify and control their data consumption. A free version of Onavo Insights first examines the iOS market for individual use of applications, among other data, although it's "only a taster of the data that the premium service offers," Martin Bryant writes. Onavo CEO Guy Rosen says that version offers "deeper, global insights into how mobile users interact with content, how they discover that content and even how they interact with mobile advertising." (2/8) LinkedInFacebookTwitterEmail this Story
  • Bloomberg uses rich-media ad to inspire interaction, downloads
    Bloomberg is pleased with how an InMobi ad campaign touting the relaunch of its personalized news application inspired an in-ad engagement rate greater than 14%, as well as an impressive rate of installs. "We wanted to move away from an advertising message in a banner ad, and we thought that rich media was the best way to give people a sampling of the product," said Bloomberg's head of mobile marketing, Dhanusha Sivajee. Mobile Marketer (2/11) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  Marketers Needs 
  • Honda taps mobile social gaming for Civic campaign
    Honda timed a mobile social media campaign to run alongside the Grammy Awards using SongPop, tapping into the game's 60 million players. The campaign, which showcases Honda's three Civic models, invites social sharing of Honda playlists created on the mobile and tablet applications, including Facebook Timelines. Mobile Marketer (2/11) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Why HTML5 apps need their own push notifications
    To become truly competitive with native apps, HTML5 apps need their own push notifications, writes Viktor Marohnic. It would be fairly easy to set up protocols whereby HTML5 apps could register with the main operating system's notification toolkit -- "a small step for Apple and Google and a giant step for mobile developers," Marohnic argues. (2/9) LinkedInFacebookTwitterEmail this Story
  • Study looks at how users arrange their app icons
    A team of German researchers has analyzed more than 1,400 screens from more than 130 users to determine how people organize their apps icons. Icon arrangements fall into five distinct patterns, with users grouping them most often by how much they use them, then by functionality, writes Sarah Perez. TechCrunch (2/10) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Controversial cybersecurity bill will be revived in House
    Two House lawmakers reportedly will re-introduce the Cyber Intelligence Sharing and Protection Act and will hold a hearing on how security information is shared between private companies and the government. "The Internet activists who vociferously opposed CISPA last year are certainly primed to oppose the same bill again this year," said Greg Nojeim of the Center for Democracy and Technology. The Hill/Hillicon Valley blog (2/10) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Tomorrow's Webinar: How CMOs Can Succeed with Mobile Marketing
    Join iCrossing's Vice President of Mobile Rachel Pasqua and eMarketer Principal Analyst Noah Elkin as they share how CMOs can build connected brands with the mobile, always-on consumer. Rachel and Noah will draw upon ideas from their newly published book, Mobile Marketing: An Hour a Day. CMOs and their teams need to focus mobile marketing efforts on the audience first, devices second. And brands need to engage their audiences by creating connected moments across the entire purchase journey. To do so, you'll need a comprehensive framework for assessing the needs of your customers and your own business goals, and a strategic methodology for satisfying both. Don't miss this webinar to learn how to size up your mobile opportunity and the key steps that go into developing a comprehensive mobile strategy. Register today! LinkedInFacebookTwitterEmail this Story
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The only man I know who behaves sensibly is my tailor; he takes my measurements anew each time he sees me. ... The rest go on with their old measurements and expect me to fit them."
--George Bernard Shaw,
Irish playwright

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