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February 25, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Shazam tablet updates encourage tagged and local discovery, sharing
    Shazam says that it now has 300 million global users of its second-screen media engagement system, with Android and iPad updates ready to "optimize discovery, engagement, transactions and exploration in a tablet environment," says Shazam CEO Andrew Fisher. A new home screen urges users to find tagged TV shows and music, and the tablet software features interactive mapping that aids location-based discovery and sharing with other users. TheNextWeb.com (2/25) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Tap for Tap's paid ads help developers monetize apps
    Tap for Tap is introducing a paid-ad feature for application monetization, following a transition from impressions to clicks, writes Harrison Weber. Developers were using Tap for Tap to derive installs from the free platform, then "they'd move on to a more traditional ad network to drive ad revenues from their users," the company said. "We built the monetization platform so developers would be able to use Tap for Tap to both get users and make money." TheNextWeb.com (2/22) LinkedInFacebookTwitterEmail this Story
  • Mobile attracts a growing share of paid clicks; strong demand ahead
    The proportion of U.S. paid clicks originating from mobile devices stands at 23.4%, an increase from 12.4% in the last quarter of 2011, according to The Search Agency. Mobile ads cost less per click than desktop ads, but the demand for mobile looks set to continue to increase in coming months. eMarketer (2/22) LinkedInFacebookTwitterEmail this Story
 
  • Ludei launches iBasket game across multiple platforms
    HTML5 game development platform Ludei launched its iBasket game on several platforms at once, fulfilling one of the major promises of HTML5, Ken Yeung writes. The game is coming to or already distributed by the App Store, Google Play, Amazon Marketplace, NOOK, Facebook, Firefox, and Chrome. "IBasket demonstrates the remarkable power we're placing in developers' hands -- to run HTML5 games with intricate animation and physics across multiple platforms, with native payment and ad support for each platform. Many people thought it couldn't be done, but our platform makes it a reality," Ludei CEO Eneko Knorr says. TheNextWeb.com (2/22) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  Marketers Needs 
  • Prada perfume app engages users with digital collages
    Prada is increasing user engagement for its N°14 Rossetto fragrance application by offering a digital collage tool to promote it, writes Tricia Carr. The app encourages users to start with the brand's lips logo and create a collage around it, then share the finished product with others. "By allowing fans of the brand to express their creativity and individuality on a mood board, one might feel more connected to the product," says iProspect's Rachel Lewis, speaking as an analyst. MobileCommerceDaily.com (2/25)
  Developer Corner 
  • Google improves its SDK for Maps
    Google is releasing an updated Google Maps software developers kit for iOS devices, with "support for ground overlays, gesture control and geodesic polylines," wrote Google's Andrew Foster in a blog post. Google now has four top-25 free applications on the App Store. "What's truly remarkable is that Apple has its own versions of some of these apps, and that Google declines to exclusively offer these services for Android devices, instead offering them free on its competitor's device," writes John McDermott. eWeek (2/24) , Advertising Age (tiered subscription model) (2/25)
  • Third-party developers show what the future could look like for iOS
    Third-party developers are pushing Apple's iOS into new territory, Darrell Etherington writes. Clear, Bdgt, Mailbox, Rise and Haze are advancing the touch-based interface in their respective categories, from business to weather applications. "The good news is Apple need only pay close attention to what these third-party devs are doing to start charting a path to fresh new interface design for iOS," Etherington writes. TechCrunch (2/24) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • ISPs to launch an anti-piracy enforcement system
    A new copyright enforcement effort being released by major ISPs this week, called the Copyright Alert System, may impact more than a few Internet consumers. Dubbed as an "educational" service, it is focused on stopping pirates by limiting Internet access and slicing speed levels in response to infractions. The Daily Dot (2/22) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
  • Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
It is wonderful how much news there is when people write every other day; if they wait for a month, there is nothing that seems worth telling."
--Anna Masterton Buchan,
Scottish writer


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