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- Samsung offers enterprise-enticing software in B2B push
Samsung touted its enterprise software offerings while introducing the new Series 7 Ultra laptop running Windows 8 at the International Consumer Electronics Show. The company hopes its "Safe" software can help it to take advantage of the bring-your-own-device trend. MarketWatch
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| Eye on Marketing | | |
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- Survey: CIOs expect enterprises to increase iPad use
Enterprise use of Apple's iPad tablet is likely to increase this year, according to a Piper Jaffray survey of chief information officers. The survey shows the number of CIOs deploying tablets should increase from 46% last year to 57% this year, with broad tablet rollouts rising more dramatically from 4% to 15%. "We believe continued growth in enterprise tablet deployment will help drive continued growth in the full-sized iPad segment given the larger iPads are better for content creation," Piper Jaffray analyst Gene Munster says. CNET
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- 7 ways marketing can come to the aid of its sales team
Business-to-business companies have entered an era when inbound marketing for generating leads and employing content to address buyers' needs is supplanting a model based on outbound efforts and sales relationships, Postwire CEO Cliff Pollan writes. Marketing can come to the aid of sales by organizing and making an inventory of useful content, including the funny and unusual stuff that can break the ice. Direct sales to the right social media forums and key on marketing-tested points. And construct a sales feedback loop to monitor the customer from their front-line perspective. MarketingProfs
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| Tech Edge | | |
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| Innovation | | |
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- An innovation lesson from the original "Star Trek"
If you're putting together an innovation team, you might be tempted to fill it with people who view the world through the same highly logical lens used by the character Spock on the original "Star Trek," Jeffrey Phillips writes. But the truth is the most successful teams also include emotional people like Captain Kirk. This is because "[t]he world is far more unpredictable, capricious, fickle than Spock expects," Phillips explains. Innovate on Purpose
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| Association News | | |
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- Thought Leadership -- Building a case for marketing in the boardroom
B2B marketers now face more obstacles than ever before. Between a tough business environment that has led some companies to cut marketing spending, an explosion of digital marketing channels and a heightened focus on analytics, it's no wonder that today's average lifespan of a CMO is fewer than four years -- nearly half the tenure of other C-level executives. Read more.
- BMA Colorado -- Event -- Meetup
This event will be held Thursday, Jan. 10, from 5 to 7 p.m. at Blake Street Vault, 1526 Blake St., Denver. It's a great networking opportunity for B2B marketing professionals to meet and get to know other BMAers who work (or live) near you. It is smaller gathering so you have a chance to meet new folks and for members of the BMA Colorado Chapter Board to get to know you. Read more.
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