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May 28, 2014
News for the food, beverage and consumer packaged goods industry
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Woman shopping in a grocery store
The state of private-label brands
Today's consumer is looking for convenience, value and great taste at the grocery store, and shoppers are increasingly turning to private-label brands to satisfy their needs. Grocers continue to invest in private-label brands by increasing the number of offerings, adding on-trend ingredients and updating packaging. The growing popularity of private label in some categories is creating competition for national brands that has captured the attention of both retailers and manufacturers.

This GMA SmartBrief Special Report takes a look at shoppers' changing attitudes toward private-label brands and what retailers are doing to compete in the private-label space. Keep an eye on your inbox next week for another Special Report that explores how the rise of online shopping has affected grocery retailers.

If you want more news about grocery trends and the consumer packaged goods industry, sign up for this timely e-newsletter. GMA SmartBrief delivers the day's top news directly to your inbox -- for FREE. And check out SmartBrief's original coverage of the grocery industry on SmartBlog on Food and Beverage.

Is your packaging working as hard as you are?
Months of research, testing, campaign implementation, but in the end it could all underperform if you don't have a package that works as hard on the shelf as you have in product development. Attention-grabbing, brand-building, functional and efficient, 97% of shoppers say they are likely to buy the rigid paper can again. Download Our Whitepaper
A Look at the Online Grocery Landscape 
  • Survey: More shoppers are buying private-label products
    Nearly 90% of shoppers buy store-brand products, saying their quality is at least the same as their name-brand counterparts, according to a new survey from Deloitte. Consumers still purchase brand-name products in the beer, soft drinks, pet food and coffee categories, but they don't really consider brands when purchasing bottled water, tabletop disposable paper products, food storage, deli meats, condiments and salty snacks, the survey revealed. MediaPost Communications/MediaPost Weekend (5/3) LinkedInFacebookTwitterEmail this Story
  • How Trader Joe's builds its fan base on private labels
    Trader Joe's sales per square foot are an estimated $1,723, more than three times the industry average of $521, according to report by Packaged Facts. The chain's inventory is about 80% private-label items that shoppers can't buy anywhere else, and the selection of lower-priced gourmet, organic and ethnic products and Trader Joe's whimsical sense of fun keep shoppers coming back, the report says. FoodNavigator (4/15) LinkedInFacebookTwitterEmail this Story
  • Private labels slow Kraft's grocery sales
    A surge of price-based competition fueled by private-label brands was the main driver behind Kraft Foods Group's 3% sales decline in the grocery segment. The company saw the biggest losses in salad dressings and gelatin desserts, due in part to a rise in demand for organic salad dressings and an overall increase in competition within the snacks category. The price gap between private labels and national brands is expected to narrow over the next couple of years, which is forecast to slow Kraft's decline in the segment. Forbes (3/20) LinkedInFacebookTwitterEmail this Story
Are You Leaving 40% Of Your Business On The Shelf?
Every opportunity to sell your product and attract new customers must be maximized. You can't afford to leave anything to chance. Research suggests that 4 out of 10 consumers try a product because it caught their eye on the shelf. So when it comes to attracting attention, we have an uncanny idea, the rigid paper can.
Find Out Why
Best Practices for Grocery Retailers 
  • Publix, H-E-B, Safeway add their own Greek yogurt brands
    Retailers such as Publix Super Markets, H.E. Butt Grocery and Safeway have entered the market for Greek yogurt with private-label brands. H-E-B is marketing its Greek yogurt as a healthy substitute for use in recipes, which it posts on the company's Facebook page. Safeway's version is only 100 calories, while Publix offers a premium line of Greek yogurt that is mixed with fruit. Supermarket News (free registration) (3/19) LinkedInFacebookTwitterEmail this Story
  • Other News
A New Look For Your Product Can Deliver Uncanny Performance
With 47,000 products in the supermarket being just another face in the crowd is not an option. Maybe it's time you took a new look at your packaging, so shoppers will take a new look at you. Learn why 97% of shoppers would buy this format again. Download the Whitepaper

Product announcements appearing in SmartBrief are paid advertisements and do not reflect actual GMA endorsements. The news reported in SmartBrief does not necessarily reflect the official position of GMA.
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