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November 5, 2012
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Details for Lady Gaga's POPWater line revealed
    Lady Gaga's new line of bottled water will include grape, orange, pineapple and apple flavors with 30 calories in each 11.2-ounce bottle. The line, POPWater, is set to go on sale in January 2013. "After working closely with our friends at Coca-Cola and Pepsi on various music-related initiatives over the years, we were inspired to create a beverage that had music and pop culture in its DNA," said Troy Carter, founder and CEO of Los Angeles entertainment management firm Atom Factory, which developed the line. FoodBev.com (11/2) LinkedInFacebookTwitterEmail this Story
  • Mio crashes liquid drink-mix category, spawning imitators
    Kraft Foods Group's Mio liquid water enhancer has become so popular so quickly, brands such as Coca-Cola are upping the ante, writes Natalie Zmuda. Declared "one of our most successful new products ever" by Kraft CEO Tony Vernon, Mio has garnered a 12.28% fruit-drink-mix market share. Coca-Cola will use an integrated marketing campaign to promote its new, similar offering, Dasani Drops. Advertising Age (tiered subscription model) (11/5) LinkedInFacebookTwitterEmail this Story
  • Evian teams up with Diane von Furstenberg
    Danone brand Evian has partnered with celebrity designer Diane von Furstenberg for a limited edition bottle that features the designer's iconic heart DVF logo. The transparent bottle is printed with organic ink. Popsop.com (11/2) LinkedInFacebookTwitterEmail this Story
  • Coffee exports up nearly 3% across globe
    World coffee exports climbed 2.95% from October 2011 to September 2012, according to data from an intergovernmental body of coffee-exporting countries based in London. Guatemala, Mexico, Costa Rica, Indonesia and several other countries all boosted exports, while Brazil, India and Ethiopia saw declines. Drinks Business Review (11/5) LinkedInFacebookTwitterEmail this Story
  Health and Nutrition 
  • Nestlé opens institute to study nutritional effects on aging
    Swiss food giant Nestlé launched its new Institute of Health Sciences on Friday with the goal of researching aging and the effects of targeted nutrition on noncommunicable diseases such as obesity and diabetes. "One of our biggest opportunities for growth is to focus research on science-based nutritional solutions to help prevent or manage chronic diseases," said Nestlé CEO Paul Bulcke. NutraIngredients (11/2) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • MilkPEP launches Ironman contest
    The Milk Processor Education Program's "got chocolate milk?" campaign is holding a contest as part of its new "Become One" program to find two athletes who think they have what it takes to compete in the Ironman World Championships next October in Hawaii. The contest winners will receive nutritional and athletic training along with former NFL star Hines Ward and star in a documentary about the training process. Entrants must submit a YouTube video explaining what motivates them and why they want to take the challenge. Progressive Grocer (11/2) LinkedInFacebookTwitterEmail this Story
  • Jamba Juice launches redesigned website
    Jamba Juice has given its website a makeover with a more modern look, nutritional information and a design optimized for mobile access. The enhancements will allow visitors to interact with the brand's social media channels more easily and will offer information about events and promotions. QSRMagazine.com (11/2) LinkedInFacebookTwitterEmail this Story
  ABA News 
  • ABA announces new members
    ABA would like to welcome new members ZICO Beverages LLC of El Segundo, Calif., and Big Geyser, Inc. (NIDA) of Maspeth, N.Y. ABA would also like to welcome reinstated associate members UL LLC of Northbrook, Ill., and Beverage Line Supply, Inc. of Lakeshore, Minn. Please join us in welcoming them! LinkedInFacebookTwitterEmail this Story
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Whoever is winning at the moment will always seem to be invincible."
--George Orwell,
British novelist and journalist


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