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February 5, 2013
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SmartBrief for The Business Traveler

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Baby boomers continue driving the evolution of travel
Baby boomers are expected to continue influencing the biggest travel trends and changes in supplier strategies, this feature says. This segment represents one of the largest and most profitable markets in the industry and thus is being targeted by travel firms with products suited to its needs. The New York Times (tiered subscription model) (2/1)
Ryanair attracts business fliers with reserved seating
Ryanair is appealing to business travelers with low fares and allocated seating. The Irish discount carrier began to offer reserved seating on flights last January, and it costs $13.55 to select a seat ahead of time. As a result, business fliers make up 22% of the carrier's customer base. Bloomberg Businessweek (1/30)
The Greatness Gap
Achievers surveyed North American employees about their level of connection with core engagement factors, such as their company's mission, their perceptions and experience of recognition at work, and their workplace culture. The data shows us that there are a few things missing. Read the results
The Smarter Traveler
New crop of BlackBerry phones courts business travelers
The relaunched BlackBerry smartphone has a half-dozen features that cater to business travelers, this feature notes. "Watching them in action, it seems credible that the company is delivering on its goal to make phones into little computers rather than simply 'mobile devices,'" Christopher Mims writes. Check out his roundup of the six super new features. Quartz (1/31)
Column: More devices, more power
Narrow-body operators need to take a lesson from wide-body operators and offer more power options, writes APEX Media Platform editor-in-chief Mary Kirby. Fliers typically carry at least one electronic device with them when they travel, according to an APEX/CES survey. APEX Editor's Blog (1/31)
Refuel and Refresh
As cost of rental cars zooms, all hail the taxi
Taxis and subways are fast becoming the more fiscally responsible transportation choice as the price of rental cars zooms. "The taxes and fees can add up to 25% of the bill, so it is a big issue," says Chris Brown, executive editor of Auto Rental News. USA Today (2/5)
Iberia to debut fold-flat seats in business class
Iberia will offer fully flat beds on the eight A330s it is expecting this month, and will upgrade its existing A340 jets with the premium seat. New ergonomic seats and entertainment options will also be available to economy fliers also on the new A330s and will be upgraded on A340 jets. CNBC/Road Warrior blog (1/31)
Travel Pulse
Are you abandoning rental cars for taxis and public transit? 
VoteYes -- the prices are getting too high
VoteNo -- I like the convenience of driving myself
VoteI'm going to wait and see
Our business in life is not to succeed, but to continue to fail in good spirits.
Robert Louis Stevenson,
Scottish novelist, poet and essayist

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