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March 5, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • Industry-standard Web metrics remain controversial subject
    Two years ago, the IAB, the Association of National Advertisers and the 4A's launched a drive to create an industry-standard system of Web ad metrics, but much work remains to be done, this article notes. Little consensus has been reached even on key issues such as how to ensure ads' viewability, experts say. "There's widespread recognition we have a long way to go in creating an industry standard," said Turn exec Joshua Koran, a member of the IAB’s Ad Technology Council. Adweek (3/4) LinkedInFacebookTwitterEmail this Story
The Rise of the New Marketing Organization
In a survey of 300+ marketing executives, Forbes Insights and Turn reveal perceptions around data-driven marketing and its impact on organizations. Learn how you can leverage their experiences and transform your team into a data-driven powerhouse. Download the whitepaper now!

  Trendwatch 
  • Digital marketing executives see salary decreases
    Executives in all areas of digital marketing saw their salaries dip in 2012, according to data from the Global Society for Digital Marketing. Less than a quarter of digital marketing executives earned more than $300,000 last year, down from more than a third the previous year. Account directors were the hardest hit, with average compensation down 16%. Advertising Age (tiered subscription model) (3/4) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Getting the Word Out 
 
  • Search, e-mail use continues to increase in U.S.
    E-mail and search tools are increasingly ubiquitous among U.S. Internet users. Almost 9 in 10 adults are now using e-mail, and more than 8 in 10 are using search engines. "Like e-mail, search is one of the most basic and necessary online activities and has reached saturation among Internet users," eMarketer reports. eMarketer (3/4) LinkedInFacebookTwitterEmail this Story
 
  • Brands bag 20% engagement with social, mobile gaming ads
    Social and mobile gaming ads are yielding 20% engagement rates, according to a MediaBrix study. Social and mobile video gaming ads demonstrated a completion rate in excess of 90%. "It comes as no surprise that social and mobile gaming advertising sees results 30 to 100 times better than standard online advertising campaigns," says MediaBrix CEO Ari Brandt. ClickZ (3/4) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Developer Update 
 
  • Finding the right Web developer
    Web developers shouldn't be judged by their skills but instead by their ability to learn, Nelly Yusupova writes. Every technology grows obsolete, so it's important to find developers who can adjust to new programming standards. Ask open-ended questions when interviewing candidates, start a new developer with a small project and be quick to fire a developer who turns out to be ineffective. Entrepreneur online (3/4) LinkedInFacebookTwitterEmail this Story
Whitepaper: SDN: How do you get there from here?
Are the growing data needs of mobile, cloud, big data and social threatening today's enterprise networks? Scalable processes, a phased integration approach and the appetite to optimize over time are key components of a modern network. It's how agile organizations prepare for the data needs of tomorrow.
Explore the whitepaper to start down the path toward SDN.

  Design Corner 
  • New specification offers better way to animate design elements
    Cobbling together design-element animations with JavaScript or CSS is effective but crude, writes Jake Archibald. Fortunately, the new Web Animations specification is here to help. "It brings a boatload of animation performance and synchronization features natively to the DOM that JavaScript libraries currently have to hack their way through," Archibald explains. SmashingMagazine.com (3/4) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Buffer helps streamline SMBs' social media efforts
    Small-business operators should consider using the application Buffer to streamline their social media efforts, Melissa Fach writes. Buffer serves as a scheduling and posting dashboard for multiple accounts across multiple social networks, reducing the amount of time needed to maintain a broad social media presence. "This is one tool that is so easy to use that it is actually faster than sharing by hand," Fach writes. Small Business Trends (3/4) LinkedInFacebookTwitterEmail this Story
  SmartQuote  
Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus."
--Alexander Graham Bell,
Scottish-born American inventor


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