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- Chicago restaurant showcase slims down
Chicago Mayor Rahm Emanuel has cut the 30-year-old Taste of Chicago from 10 days to five and moved the restaurant showcase to later in July. Organizers also expect the event to take on a more upscale vibe, in keeping with the city's growing reputation as a "foodie town," says Cultural Affairs spokeswoman Cindy Gatziolis. Chicago Tribune
(12/29)
- Restaurant chains roll with travel center locations
Huddle House and Fazoli's are in the process of opening new units at highway travel centers, and industry watchers say truck stops may provide expansion opportunities for other chains as well. Huddle House is tweaking its menu with "Big Rig" portions to feed truckers' heartier appetites and quicker meals that get them back on the road in less than 28 minutes, says chief development officer Mark Whittle. QSR Magazine
(12/2011)
- McDonald's goes mobile to sell hot beverages
McDonald's has launched a mobile-advertising campaign around its McCafe and hot chocolate beverages that uses localized iPhone ads to drive in-store sales. The ads -- which follow similar campaigns publicizing the restaurant's breakfast items -- give users information about the nearest location and allow users to communicate via social media. The fast-food giant is distributing the ads via Pandora. MobileCommerceDaily.com
(12/28)
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SmartBrief will not publish Monday
In observance of the New Year's holiday, SmartBrief will not publish Monday, Jan. 2. Publication will resume Tuesday. Enjoy the holiday!
 | There was never yet an uninteresting life. Such a thing is an impossibility. Inside of the dullest exterior there is a drama, a comedy, and a tragedy."
--Mark Twain, American author and humorist

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Recent Restaurant SmartBrief Issues:
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