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- How to turn an online-video ad into an overnight sensation
More advertisers are placing bets on online video, but experts say reaping the benefits of the platform is about more than simply getting content in front of eyeballs. According to Ebuzzing -- a provider of Web video services -- an online video campaign will have little lasting effect if it's not engaging and memorable. To make sure it is, the company recommends capturing viewers early by creating ads with a strong start, keeping them interested by playing on their emotions and pushing the envelope a bit to make sure people are still talking about your ad after it's over. eConsultancy.com
(7/9)       
- Study: Digital transition rate is slowing as industry matures
Virtually all marketers have shifted at least some of their spending from traditional to digital platforms, according to an RSW/US survey, and almost 6 in 10 say they've shifted at least 30% of their total budget to digital during the past three years. That rate of change is lower than it was in 2009, however, suggesting that transition rates are slowing as the digital industry matures and marketers establish well-developed digital programs. eMarketer
(7/10)
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- Finding focus helped Nvidia tout video
Shanee Ben-Zur's creation of online videos for Nvidia gave her valuable experience on best practices, Andy Sernovitz writes. Keeping the message simple and focused on one product announcement persuaded more busy journalists than several items grouped together did. And talking the media through the video and focusing on one project at a time proved an effective technique for getting them to share it. SmartBrief/SmartBlog on Social Media
(7/9)
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- Profero extends multicultural reach with Vox deal
Profero has purchased a majority stake in Vox Collective, creating the new Vox Profero agency. Digital shop Profero hopes its alliance with Hispanic-marketing specialists Vox will broaden its client base by giving it more play in Latino markets around the globe. Adweek
(7/9)
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| Interactive Media | | |
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- Game techniques can give serious projects a boost
The use of game thinking and techniques to engage audiences is expanding to another level, as marketers, researchers and a variety of other serious applications, writes Levi Shapiro. Games are being used to teach middle school students about world peace and to apply crowdsourced problem-solvers to HIV awareness. Projects can be gamified by determining the actions that users should take and then by creating a reward system that fuels participation and engagement and rigorously testing to align the system with the goal actions, he writes. The Jerusalem Post/Unleavened Media blog (free registration)
(7/8)
- Don Julio, State Farm tweet All-Star Game contests
State Farm insurance and Don Julio tequila are joining Major League Baseball in using the All-Star Game as a tent pole for Twitter campaigns. MLB and Don Julio are sponsoring a scavenger hunt, while State Farm has purchased Promoted Trend units promoting its "Go To Bat Interactive Game," which can enter players to win World Series tickets. ClickZ
(7/9)
| IAB News | | |
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IAB MIXX Awards – Deadline Extended and Nick Law to Serve as Jury Chair
Nick Law, Executive Vice President and Chief Creative Officer, North America, R/GA, has agreed to serve as the first-ever Judging Panel Chair for the IAB international MIXX Awards. Law will guide conversation and debate with the awards' distinguished lineup of cross-industry judges, as they choose this year's winners for the coveted awards, which recognize creativity and impact in digital advertising. Enter before Friday, July 20, to see if Nick Law will talking about your work come judging day. Learn more.
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IAB Mobile Marketplace: Agenda Just Released
Check out the agenda for the IAB Mobile Marketplace in New York on Monday, July 16. Register now for one day of definitive conversations on how brands can make money with mobile. Experts from across the ecosystem -- including Keynote Speaker Russell Wallach, President, Live Nation Networks -- will explore reach, engagement, measurement and monetization of the mobile platform. Hear from executives from Carat, R/GA, Mindshare, and VivaKi on exactly what they need from publishers and technology providers to make bigger and better mobile buys. And, participate in open forum discussions on local advertising and programmatic buying. Learn more and register here. Brand marketers and ad agency executives may qualify for a complimentary pass.
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| Position Title | Company Name | Location |
| Senior Account Manager | Arbitron, Inc. | Multiple Locations, United States |
| Sales Director - Emerging Vertical | Datalogix | New York, NY |
| Director ROI Products, Consumer Products (CPG) | Datalogix | Greater Denver Area, CO |
| Sales Director - Retail Vertical | Datalogix | New York, NY |
| Digital Account Director | Barefoot Proximity | Cincinnati, OH |
| Director (or VP level), Digital Ad Sales | Hearst Global Women’s Digital Advertising Network | New York, NY |
| Sales Coordinator, Global Women's Digital Ad Network | Hearst Magazines International | New York, NY |
| Director of Marketing | Datalogix | Westminster, CO |
| Director of Client Services, (Advertiser Development) | Commission Junction | Santa Barbara, CA |
| MECHANICAL/ DRILLING/ ELECTRICAL/ CIVIL ENGINEERING | Addax Petroleum Company | Victoria Island, Nigeria |
| Director of Digital Partnerships | V12 Group | New York, NY |
| Part Time/Full Time Consumers assignment | Brand Solutions | Nationwide, United States |
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