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05 March 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Gucci going mobile in Asia-Pacific
    A mobile-optimized site from Gucci is on the way for the Asia-Pacific region, building on the success Gucci has realized with a similar effort in North America. "Based on the rapid growth we have seen in mobile purchases it was important for us to create the kind of luxury experience in mobile that we are known for in the industry and that our customers expect from us," said Gucci President Patrizio di Marco. Digital Market Asia (04 Mar.) LinkedInFacebookTwitterEmail this Story
  • 4 big Asia-Pacific carriers in deal with Amobee for ad platform
    The Philippines' Globe Telecom, Australia's Optus, Singapore's SingTel and Indonesia's Telkomsel have signed up with Amobee to use its mobile advertising platform. Amobee said that Pulse for Publishers allows for enhanced "mobile inventory with targetable user data" according to time, place and consumer preferences. ZDNet (Asia) (26 Feb.) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Integrated Marketing 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Research & Metrics 
  • Mobile payments making biggest inroads in Asia, Africa
    Asia is part of the forefront for global adoption of mobile money, according to a report from the mobile operators’ industry association GSMA. And the potential in Asia is still vast, with Indonesia alone noting 106% mobile phone penetration, while only 20% of its people have bank accounts. Philippine Daily Inquirer (28 Feb.) LinkedInFacebookTwitterEmail this Story
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  Industry News 
  • MMA welcomes AdChina as Global Premium Member
    The MMA announced that AdChina is now one of its Global Premium Members. AdChina is one of China’s leading technology-driven integrated Internet advertising platforms. "With AdChina joining the MMA roster as a Global Premium Member we will work to strengthen the company’s mobile offerings and collectively advance the mobile marketing industry in China and Asia-Pacific," said Greg Stuart, MMA's global CEO. Digital Market Asia (25 Feb.) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic


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