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05 March 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Gucci going mobile in Asia-Pacific
    A mobile-optimized site from Gucci is on the way for the Asia-Pacific region, building on the success Gucci has realized with a similar effort in North America. "Based on the rapid growth we have seen in mobile purchases it was important for us to create the kind of luxury experience in mobile that we are known for in the industry and that our customers expect from us," said Gucci President Patrizio di Marco. Digital Market Asia (04 Mar.) LinkedInFacebookTwitterEmail this Story
  • 4 big Asia-Pacific carriers in deal with Amobee for ad platform
    The Philippines' Globe Telecom, Australia's Optus, Singapore's SingTel and Indonesia's Telkomsel have signed up with Amobee to use its mobile advertising platform. Amobee said that Pulse for Publishers allows for enhanced "mobile inventory with targetable user data" according to time, place and consumer preferences. ZDNet (Asia) (26 Feb.) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Integrated Marketing 
 
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Research & Metrics 
  • Mobile payments making biggest inroads in Asia, Africa
    Asia is part of the forefront for global adoption of mobile money, according to a report from the mobile operators’ industry association GSMA. And the potential in Asia is still vast, with Indonesia alone noting 106% mobile phone penetration, while only 20% of its people have bank accounts. Philippine Daily Inquirer (28 Feb.) LinkedInFacebookTwitterEmail this Story
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  Industry News 
  • MMA welcomes AdChina as Global Premium Member
    The MMA announced that AdChina is now one of its Global Premium Members. AdChina is one of China’s leading technology-driven integrated Internet advertising platforms. "With AdChina joining the MMA roster as a Global Premium Member we will work to strengthen the company’s mobile offerings and collectively advance the mobile marketing industry in China and Asia-Pacific," said Greg Stuart, MMA's global CEO. Digital Market Asia (25 Feb.) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic


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