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- Facebook says "Promoted Posts" are ready for prime time
Facebook is giving "Promoted Posts," a tool that lets brands pay to increase their content's exposure, an official launch. Early testing used a $2 price point, but it appears the official service could cost between $5 and $100 per promoted post, sources say. Promoted content will appear in the "sponsored" news-feed section of users who have previously liked a brand, and also in the news feeds of their friends. PCWorld/Today @ PCWorld blog
(5/30), HubSpot.com
(5/30), Mashable
(5/30)      
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 | How is technology reshaping both the business of advertising and the consumers' experience?
Google and DoubleClick invite you to join us June 5th for DoubleClick Insights -- a series of spirited, thought-provoking debates about the future of digital marketing with industry luminaries working Better Together. Register now to watch live online. |
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- Facebook is a "mom thing," teenagers say
Some young people say they view Facebook as their parents' social network, and they prefer to spend their time on sites such as Tumblr and Twitter, which their parents are less likely to peruse. "Facebook is just not the big fad anymore. It was like everybody was constantly on there, but now not so much," 15-year-old Kim Franklin says. Los Angeles Times (tiered subscription model)
(5/30)
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 | The Mobile Marketing Association Forum in NYC, June 11-13, is the industry's leading mobile marketing event and focuses on creating a smarter tomorrow through mobile. Register today to learn the mobile options available to you, including how to embrace mobile, integrate it into daily business, delight your customers and fiscally benefit your business. |
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- Study: Strong emotions are the key to viral hits
Content that evokes "high arousal" emotions such as awe and anger is more likely to be widely shared online, researchers say. Content that inspires excitement, either positive or negative, was found to be more viral than content that evoked strong "deactivating" emotions, the researchers found. Ragan.com
(5/30)
- Facebook helps brands play the percentages
Facebook's Timeline for Pages now has a feature that lets brands check what percentage of their fans a given Facebook post has reached. Most content reaches a disappointingly small percentage of fans, so it's worth trying to figure out what's working and what isn't. "This new feature ... is a quick and easy way to see how many fans view what your brand posts, and it can also help you decide what types of content to engage fans with in the future," Murray Newlands writes. SmartBrief/SmartBlog on Social Media
(5/31)
- How to make e-mail and social play well together
E-mail and social media are a potent combination, writes Robin Neifield. It's important to tailor your e-mail campaigns to the specific social networks on which you're active and, in turn, to use social platforms that further your broader branding goals. "Be sure to use social to pump up your [e-mail] results and [e-mail] to connect back to your fans and followers," Neifield writes. ClickZ
(5/30)
| Social Shareable | |
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 | The Corporate Social Media Summit is a corporate lead summit focusing on how big businesses utilize the power of social media fully. Join 25+ leading brands like AMEX, Dell, Gap, KLM as they answer your questions in 14 interactive sessions. It is the only summit designed exclusively to take your social media strategy to the next level. |
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| The Buzz(CORPORATE ANNOUNCEMENTS)
There's been explosive growth in ad technology over the past 20 years, but some say we're only just at the beginning, with unprecedented opportunity ahead as the digital world expands. Join us on June 5 for DoubleClick Insights -- a series of spirited, thought-provoking debates about the future of digital marketing. Register now to watch live online.
Interested in learning more about advertising with SmartBrief? Click here for detailed industry information and media kits.
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 | When Facebook got started, Paris Hilton was wearing a velour tracksuit. At some point Facebook will become the velour tracksuit."
--Erika Brooks Adickman, founder of MyParentsJoinedFacebook.com, as quoted by the Los Angeles Times
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Recent SmartBrief on Social Media Issues:
- Wednesday, May 30, 2012
- Tuesday, May 29, 2012
- Friday, May 25, 2012
- Thursday, May 24, 2012
- Wednesday, May 23, 2012
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Contributing Editor: Ben Whitford
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