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January 25, 2013News for marketing professionals

  Breaking News 
  • Survey: Adults watch Super Bowl more for the commercials
    Nearly 40% of American adults said watching the commercials was their favorite part of the Super Bowl -- more than the food, the halftime show and the game itself, according to a Lab42 survey. "It's very interesting that 64% of the respondents said half or more of their conversations with respect to the Super Bowl were about the commercials," says Lab42 CEO Gauri Sharma. Last year, a Harris Interactive poll found the opposite result, with respondents preferring the game. But a BIGInsight poll found that nearly 3 of 4 Super Bowl fans consider commercials to be a form of entertainment. Adweek (1/24) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Ad shows that even a yeti will try to take your Wheat Thins "snack"
    Mondelez International has banished the word "cracker" from Wheat Thins boxes and introduced new flavors as it looks to reposition the brand as an "unaccompanied snack," writes Andrew Adam Newman. In a spot by TBWA Worldwide's Being that will air during the Super Bowl pregame show, a man guards his Spicy Buffalo Wheat Thins with night-vision goggles, looking to thwart raids from "an intruder, the dog, Bigfoot, Ted from next door." The spot ends with the man wrestling a yeti -- "Honey, I was close!" he yells to his wife. The ad also uses the brand's new tagline: "Must. Have. Wheat Thins." The New York Times (tiered subscription model) (1/24) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Data tools help merchants keep pricing in line
    The Home Depot acquired pricing data firm Black Locus last month, the latest move by retailers looking to use available data to optimize pricing in stores and online. During the recent holiday season, bricks-and-mortar retail chains increased the use of daily price changes on key products to keep up with Amazon, according to Bain & Co. Advertising Age (tiered subscription model) (1/24) LinkedInFacebookTwitterEmail this Story
  • Why Seamless is happy to pay $7 per Facebook fan
    Food-delivery service Seamless is offering a $7 discount to potential customers who "like" the brand on Facebook -- a significant markup on the $1-to-$4 valuation marketers typically use for Facebook fans. "$7 is a sweet spot for us. It's not giving away the farm, but it will attract people to try our service for the first time," explains Marketing Director Steven Young. Adweek (1/24) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AAF Thought Leadership Forum: Utilizing New Technology in Advertising
    Digital 101 + 102

    With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more! LinkedInFacebookTwitterEmail this Story
Learn more about AAF ->Home Page  |  Membership  |  Calendar of Events  |  News  |  Job Bank

  Government Update 
  • Judge won't block Zale ads with brightest-diamonds claim
    A federal judge in Ohio is permitting Zale to continue to advertise that its Celebration Fire diamonds are brighter than others. Sterling Jewelers filed a lawsuit against Zale, seeking to have Zale's commercials pulled from the air, but the judge ruled against a preliminary injunction, saying that Sterling could prove its case in a later trial without suffering irreparable harm. The Wall Street Journal (1/24) LinkedInFacebookTwitterEmail this Story
The right name is an advertisement in itself."
--Claude C. Hopkins, member, Advertising Hall of Fame

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