| January 25, 2013 | News for marketing professionals |
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| Breaking News |  |  |
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- Survey: Adults watch Super Bowl more for the commercials
Nearly 40% of American adults said watching the commercials was their favorite part of the Super Bowl -- more than the food, the halftime show and the game itself, according to a Lab42 survey. "It's very interesting that 64% of the respondents said half or more of their conversations with respect to the Super Bowl were about the commercials," says Lab42 CEO Gauri Sharma. Last year, a Harris Interactive poll found the opposite result, with respondents preferring the game. But a BIGInsight poll found that nearly 3 of 4 Super Bowl fans consider commercials to be a form of entertainment. Adweek
(1/24)      
| Company News | | |
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- Ad shows that even a yeti will try to take your Wheat Thins "snack"
Mondelez International has banished the word "cracker" from Wheat Thins boxes and introduced new flavors as it looks to reposition the brand as an "unaccompanied snack," writes Andrew Adam Newman. In a spot by TBWA Worldwide's Being that will air during the Super Bowl pregame show, a man guards his Spicy Buffalo Wheat Thins with night-vision goggles, looking to thwart raids from "an intruder, the dog, Bigfoot, Ted from next door." The spot ends with the man wrestling a yeti -- "Honey, I was close!" he yells to his wife. The ad also uses the brand's new tagline: "Must. Have. Wheat Thins." The New York Times (tiered subscription model)
(1/24)
| Market Trends | | |
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| Interactive | | |
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- Why Seamless is happy to pay $7 per Facebook fan
Food-delivery service Seamless is offering a $7 discount to potential customers who "like" the brand on Facebook -- a significant markup on the $1-to-$4 valuation marketers typically use for Facebook fans. "$7 is a sweet spot for us. It's not giving away the farm, but it will attract people to try our service for the first time," explains Marketing Director Steven Young. Adweek
(1/24)
| AAF Spotlight | | |
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AAF Thought Leadership Forum: Utilizing New Technology in Advertising
Digital 101 + 102
With the constant evolution of digital technology and a seemingly endless array of tactical resources for advertisers to employ, it is imperative that industry professionals not only familiarize themselves with these resources, but learn how to capitalize on them as well. In April 2013 the AAF will launch its latest Thought Leadership Forum: Utilizing New Technology in Advertising -- a two-part, interactive discussion focused on digital advertising. Through its diverse network of corporate advertisers, media companies, advertising agencies and advertising service providers, the AAF will bring together some of advertising's most influential thought leaders to discuss these topics and more!
| Government Update | | |
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- Judge won't block Zale ads with brightest-diamonds claim
A federal judge in Ohio is permitting Zale to continue to advertise that its Celebration Fire diamonds are brighter than others. Sterling Jewelers filed a lawsuit against Zale, seeking to have Zale's commercials pulled from the air, but the judge ruled against a preliminary injunction, saying that Sterling could prove its case in a later trial without suffering irreparable harm. The Wall Street Journal
(1/24)
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