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November 21, 2012News for marketing professionals

  Breaking News 
  • Amazon goes social with brand pages
    Amazon has launched Amazon Pages, giving brands the ability to set up pages that incorporate some of the more popular features of Facebook and Pinterest. Brands can customize their pages using one of three templates and can act as publishers when it comes to posting content including images, product pictures and 140-character messages. Adweek (11/20) LinkedInFacebookTwitterEmail this Story
5 Digital Experience Trends that are Revolutionizing Marketing
The rapid introduction of new technology is transforming the way marketers connect with their audiences. But what are the top trends, which ones are right for your industry, and how can you use them to achieve your business objectives before your competitors do? Download the white paper
  Company News 
  • Pinterest's holiday calendar features brands, celebrities
    Pinterest has created a "30 Days of Pinspiration" holiday calendar as part of a marketing push, with special pages devoted to celebrities such as Katie Couric, brands such as Starbucks and nonprofit outfits such as the U.S. Marine Corps. A special site -- -- will feature the calendar, and Pinterest is promoting the effort through other social media sites. Advertising Age (tiered subscription model) (11/20) LinkedInFacebookTwitterEmail this Story
  • Lagerfeld captures Rolls-Royce for exhibition series
    Rolls-Royce Motor Cars is featuring an exhibition at its corporate headquarters in England of photographs of its automobiles by famous Chanel art director Karl Lagerfeld. "I think his photographs and Rolls-Royce complement each other beautifully," says Andrew Ball, Rolls-Royce corporate communications manager. The exhibit is part of a series that has included Isaac Julien, John Zinsser and Marie-Jo Lafontaine. Luxury Daily (11/20) LinkedInFacebookTwitterEmail this Story
  • Other News
How to Innovate and Grow Your Business
Innovation doesn't have to be expensive, time-consuming, or even all that difficult. Award-winning trend expert Scott Steinberg shares 4 inspiring stories of innovation from the smallest startups up to household brand names to demonstrate how your business can learn and grow. Read the guide
  Market Trends 
  Featured Content 

  People & Personalities 
  • Century 21 CMO: Super Bowl ads set up digital efforts
    Century 21 Chief Marketing Officer Bev Thorne says the unusual tactic of advertising a realty company via expensive Super Bowl spots, rather than online where shoppers are doing their research, has been worth the money. "It is a brand preference play. We follow that up with a 360-degree marketing campaign. ... We don't do one in lieu of the other. We do both," Thorne says in this interview. MediaPost Communications/Marketing Daily (11/20) LinkedInFacebookTwitterEmail this Story
  Government Update 
  • Ocean Spray: Don't ban cranberry drinks in schools
    Ocean Spray and others in the cranberry industry want cranberry drinks exempted from a proposed Department of Agriculture plan to limit sugar-sweetened drinks sold on school properties. "Our concern is more the signal a standard that says cranberries are unhealthy sends out to other constituencies," said Ocean Spray CEO Randy Papadellis. "Many people take their cue from USDA in terms of what is healthy." MediaPost Communications/Marketing Daily (11/20) LinkedInFacebookTwitterEmail this Story
  Editor's Note 
  • SmartBrief will not publish Thursday and Friday
    In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
The place to start in advertising is the basic selling appeal. An appeal that fulfills some existing need in the prospect's mind, an appeal that can be readily understood and believed."
--Morris Hite, member, Advertising Hall of Fame

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