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February 4, 2013
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Today's Buzz 
  • Brands turn to Twitter after Super Bowl power outage
    Brands quickly took to Twitter to riff on the Super Bowl's prolonged power outage. Bud Light and Speed Stick looked to promoted tweets linked to the words "power outage"; Oreo and Tide posted graphics linked to the issue; and Audi tweeted an offer to send some LEDs to the Superdome, which it noted was sponsored by fellow luxury auto brand Mercedes-Benz. Advertising Age (tiered subscription model) (2/3) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Brands get another way to target Facebook users
    Facebook is testing Suggested Page ad units that let companies advertise in the news feed of people who haven't "liked" their brand. The minimalist units are "among the least social units Facebook has on offer," and likely reflect an effort by Facebook to encourage more advertisers to buy news feed space, Tim Peterson writes. Adweek (2/1) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Ideas in Action 
  • Pepsi pokes at "Coke Chase" in video; Coca-Cola responds
    Pepsi looked to knock down Coca-Cola's "Coke Chase" commercial aired during the Super Bowl by releasing a video hours before the game featuring actors supposedly in the Coke spot trying to extract a Pepsi Next from a broken vending machine. Coke quickly issued a response video, mentioning that "imitation is the most sincere form of flattery." Adweek/AdFreak blog (2/3) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Pinterest comes with a learning curve for merchants
    Pinterest users have liked, pinned or otherwise referenced the fashion brand H&M 145,000 times in the past month, but many of the pins link to styles that are no longer available from the retailer. It's a common issue for retailers using the image-driven social site, Curalate CEO Apu Gupta says. Adweek (2/4) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Why social brands have a customer-service edge
    Social media can help brands provide stellar customer service by boosting transparency and giving a more human and immediate response to customers' problems, IBM's Stefan Pfeiffer writes. "In the age of social business, a good customer experience is personal, personalized, comprehensive, sustainable and transparent," Pfeiffer writes. SmartBrief/SmartBlog on Social Media (2/4) LinkedInFacebookTwitterGoogle+Email this Story
  • Building a companywide B2B social media team
    Marketing, sales and some customer-facing employees should all be involved in business-to-business social media efforts, Bob Apollo writes. Sales, in particular, should realize the value of Nimble and other programs that integrate customer-relationship management with social data. Broad involvement in social media requires unifying the participants' presence as positive and professional for sharing and teaching, not selling. Use clear guidelines to encourage employee creativity without stifling them with a top-down approach, Apollo advises. (U.K.) (2/1) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Remains are identified as 15th-century English king
    Skeletal remains found under a parking lot in England have been proven "beyond reasonable doubt" as being King Richard III, who died in battle in 1485 and was later depicted in a Shakespeare play. Lead archaeologist Richard Buckley said the bones were "indeed Richard III, the last Plantagenet king of England." DNA samples connected the remains to the monarch's descendants, and wounds found on the skull are consistent with battle accounts. The New York Times (tiered subscription model) (2/4) LinkedInFacebookTwitterGoogle+Email this Story
Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
Position TitleCompany NameLocation
Social Media Manager, Senior-IEB-XBOX Live (815603)MicrosoftRedmond, WA
Social Media Manager HuluGreater Los Angeles Area, CA
Social Media TechnologistMetLifeNew York, NY
Associate Program Manager, Social Media StrategyLiberty Mutual InsuranceGreater Boston Area, MA
Director, Social Media/MarketingMarriott InternationalBethesda, MD
Manager Social Media MattelEl Segundo, CA
Click here to view more job listings.

Editor's Note 
  • Check SmartBrief on Social Media updates all day via Twitter
    Don't settle for just one dose of SmartBrief on Social Media each day. Follow @SBoSM on Twitter and get great social media news and best practices stories all day long. LinkedInFacebookTwitterGoogle+Email this Story
In the age of social business, a good customer experience is personal, personalized, comprehensive, sustainable and transparent. It supports multiple channels and is coherent, communicative, and active on social networks."
--Stefan Pfeiffer of IBM, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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