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12 March 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Malaysia's Foodpanda adds app for mobile orders
    Mobile users can now place food orders on their devices using Malaysia's "We've been around for a year but we were waiting till we have a significant amount of vendors before launching the app. So with many on board now, it was finally a good time to launch," said Marketing Director Sidney Ng. Foodpanda also says it is planning in-app advertising for the near future. (Singapore) (06 Mar.) LinkedInFacebookTwitterEmail this Story
The Best Media Sources in Mobile Advertising — Find Out Who Made the Cut
The industry-standard AppsFlyer Performance Index is back with Edition VI covering H2 2017. NEW: App retargeting and long-term retention rankings included. View the Ranking!
  Integrated Marketing 
  Research & Metrics 
  • Smartphone veteran Singaporeans less likely to click on ads
    Early and enthusiastic smartphone adoption and usage in Singapore apparently have translated into the lowest click-through rates on the devices among several countries surveyed by Marin Software. However, smartphones are the main mobile form of Internet access, accounting for 84.3% of traffic, while tablets account for 10%. eMarketer (07 Mar.) LinkedInFacebookTwitterEmail this Story
  • Marketing research in Asia going mobile
    Marketing research is rapidly changing in Asia to take into account the fact that consumers in the region are spending so much of their time on their mobile devices, writes Ray Poynter. Asia is a world leader in this migration to mobile, and passive data gathering is seen as key to generating better consumer surveys and results. Better data, in turn, will lead to better mobile marketing, he writes. ClickZ.Asia (Hong Kong) (07 Mar.) LinkedInFacebookTwitterEmail this Story
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