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12 March 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Malaysia's Foodpanda adds app for mobile orders
    Mobile users can now place food orders on their devices using Malaysia's Foodpanda.my. "We've been around for a year but we were waiting till we have a significant amount of vendors before launching the app. So with many on board now, it was finally a good time to launch," said Marketing Director Sidney Ng. Foodpanda also says it is planning in-app advertising for the near future. Marketing-Interactive.com (Singapore) (06 Mar.) LinkedInFacebookTwitterEmail this Story
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Integrated Marketing 
 
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  Research & Metrics 
 
  • Smartphone veteran Singaporeans less likely to click on ads
    Early and enthusiastic smartphone adoption and usage in Singapore apparently have translated into the lowest click-through rates on the devices among several countries surveyed by Marin Software. However, smartphones are the main mobile form of Internet access, accounting for 84.3% of traffic, while tablets account for 10%. eMarketer (07 Mar.) LinkedInFacebookTwitterEmail this Story
  • Marketing research in Asia going mobile
    Marketing research is rapidly changing in Asia to take into account the fact that consumers in the region are spending so much of their time on their mobile devices, writes Ray Poynter. Asia is a world leader in this migration to mobile, and passive data gathering is seen as key to generating better consumer surveys and results. Better data, in turn, will lead to better mobile marketing, he writes. ClickZ.Asia (Hong Kong) (07 Mar.) LinkedInFacebookTwitterEmail this Story
 
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  SmartQuote 
The greatest way to live with honor in this world is to be what we pretend to be."
--Socrates,
Greek philosopher


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