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12 March 2013
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News for mobile marketing professionals

  Campaigns & Strategies 
 
  • Malaysia's Foodpanda adds app for mobile orders
    Mobile users can now place food orders on their devices using Malaysia's Foodpanda.my. "We've been around for a year but we were waiting till we have a significant amount of vendors before launching the app. So with many on board now, it was finally a good time to launch," said Marketing Director Sidney Ng. Foodpanda also says it is planning in-app advertising for the near future. Marketing-Interactive.com (Singapore) (06 Mar.) LinkedInFacebookTwitterEmail this Story
Top 10 takeaways from Marketing United
At Marketing United 2017, the smartest minds in the industry came together to help digital marketers find breakthrough ideas to conquer their toughest challenges. These are the 10 most impactful takeaways, and they'll help you see your marketing in a whole new light. See them now>>
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  Integrated Marketing 
 
Free Guide to Email Metrics & Benchmarks
Learn how to boost your email metrics to increase user engagement, improve your email deliverability, and achieve dramatic ROI. See the key metrics used by email marketers, engineers and marketing executives. Download the guide now.
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  Research & Metrics 
 
  • Smartphone veteran Singaporeans less likely to click on ads
    Early and enthusiastic smartphone adoption and usage in Singapore apparently have translated into the lowest click-through rates on the devices among several countries surveyed by Marin Software. However, smartphones are the main mobile form of Internet access, accounting for 84.3% of traffic, while tablets account for 10%. eMarketer (07 Mar.) LinkedInFacebookTwitterEmail this Story
  • Marketing research in Asia going mobile
    Marketing research is rapidly changing in Asia to take into account the fact that consumers in the region are spending so much of their time on their mobile devices, writes Ray Poynter. Asia is a world leader in this migration to mobile, and passive data gathering is seen as key to generating better consumer surveys and results. Better data, in turn, will lead to better mobile marketing, he writes. ClickZ.Asia (Hong Kong) (07 Mar.) LinkedInFacebookTwitterEmail this Story
 
TV 3.0: Inside the Evolution of TV on YouTube
TV 3.0 is the next generation of content consumption — social, measurable, on-demand video that is accessible across all devices. This data report from Zefr examines the premium, network TV content available on YouTube, and outlines the opportunity it presents. Download the ebook today.
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  SmartQuote 
The greatest way to live with honor in this world is to be what we pretend to be."
--Socrates,
Greek philosopher


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