Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/enajCfbwocfEeKhFYYyG

12 March 2013
Sign upForwardArchiveAdvertiseAPAC LinkedInAPAC TwitterAPAC Facebook
News for mobile marketing professionals

  Campaigns & Strategies 
  • Malaysia's Foodpanda adds app for mobile orders
    Mobile users can now place food orders on their devices using Malaysia's Foodpanda.my. "We've been around for a year but we were waiting till we have a significant amount of vendors before launching the app. So with many on board now, it was finally a good time to launch," said Marketing Director Sidney Ng. Foodpanda also says it is planning in-app advertising for the near future. Marketing-Interactive.com (Singapore) (06 Mar.) LinkedInFacebookTwitterEmail this Story
Crafting Your Company's Story
Call it an elevator pitch or your company's story. However you describe it, being able to quickly summarize your business can help you engage with customers, partners and investors. Click here to read Boomtown: Think Like a Startup

  Integrated Marketing 
 
[Free eBook] Hacking Value Delivery: The CIO and the Age of the Customer
CIOs today have a wealth of opportunity available to them in the Age of the Customer, and they play an even more paramount role in their organization as enterprises become increasingly digital and customer-centric. Unfortunately, CIOs are also up against outdated notions of their role - and limited budgets. As a result, too few CIOs have fully embraced the opportunity to drive their businesses into the customer age. Learn how to make the cultural change to a customer-first approach with this free eBook. Get it now.

  Research & Metrics 
  • Smartphone veteran Singaporeans less likely to click on ads
    Early and enthusiastic smartphone adoption and usage in Singapore apparently have translated into the lowest click-through rates on the devices among several countries surveyed by Marin Software. However, smartphones are the main mobile form of Internet access, accounting for 84.3% of traffic, while tablets account for 10%. eMarketer (07 Mar.) LinkedInFacebookTwitterEmail this Story
  • Marketing research in Asia going mobile
    Marketing research is rapidly changing in Asia to take into account the fact that consumers in the region are spending so much of their time on their mobile devices, writes Ray Poynter. Asia is a world leader in this migration to mobile, and passive data gathering is seen as key to generating better consumer surveys and results. Better data, in turn, will lead to better mobile marketing, he writes. ClickZ.Asia (Hong Kong) (07 Mar.) LinkedInFacebookTwitterEmail this Story
 
  SmartQuote 
The greatest way to live with honor in this world is to be what we pretend to be."
--Socrates,
Greek philosopher


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Senior Account Director:  Dena Malouf (202) 407-7837
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent MMA SmartBrief - APAC Edition Issues:   Lead Editor:  Jesse Stanchak
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information