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October 12, 2012
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Today's Buzz 
  • Social media is a big winner in 2012 elections, researchers say
    Social media is playing an increasingly important role in the U.S. political process, two new reports argue. A survey says about 26% of voters have had their opinions altered by social media during this election cycle. And a Twitter-commissioned study says that while social media users may say they aren't influenced by campaigns' outreach on Twitter, Facebook and Tumblr, a growing body of evidence suggests that social media both drives political conversations and aids campaigns' fundraising efforts. eMarketer (10/12), The Hill/Twitter Room blog (10/10) LinkedInFacebookTwitterGoogle+Email this Story
Network Update 
  • Facebook tests Pinterest-style e-commerce tools
    Facebook is piloting Collections, an ad unit that lets brands put together curated, sharable Pinterest-style galleries of their products. The move is an attempt to persuade brands to make Facebook part of their e-commerce strategy, and to prevent an exodus to Pinterest, says social media consultant Paul Chaney. "Facebook Collections is a shot across the bow of what Pinterest is doing," he adds. ClickZ (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • Marketers say social TV is starting to pay dividends
    Some trailblazing TV shows -- such as "Late Night with Jimmy Fallon" and "The X Factor" -- are integrating social media into their broadcasts, asking viewers to tweet along and then incorporating their comments into their programming in real time. That's a great way to build word-of-mouth about a show, and in so doing to increase viewer loyalty and the show's appeal to advertisers, Amy Jo Martin writes in this book excerpt. "Heightened awareness means a greater reach and, in the end, a more profitable show," she writes. Fast Company online (10/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Gucci tests Pinterest-friendly banner ads
    Gucci is adding "Pin It" buttons to Web ads promoting its fall/winter 2012 collection, with clicks leading through to a larger, Pinterest-sharable photo of the advertised fashion item. It's a campaign that will appeal to Gucci's core demographic, but likely won't win the fashion house many new customers, writes David Gianatasio. Adweek/AdFreak blog (10/11) LinkedInFacebookTwitterGoogle+Email this Story
  • Other News
Research and Reports 
The Takeaway 
  • How the U.K. prime minister can conquer Twitter
    U.K. Prime Minister David Cameron got off to a shaky start on Twitter, but it should be possible for him to turn things around, Adi Gaskell writes. The key will be for Cameron to use the account to connect with voters, send authentic messages and not let his account be taken over by communication staffers. "If he doesn't have the time, then don't have the account. Don't try and pull the wool over people's eyes," Gaskell writes. SmartBrief/SmartBlog on Social Media (10/12) LinkedInFacebookTwitterGoogle+Email this Story
  • Opinion: LinkedIn is winning the B2B battle for hearts and minds
    LinkedIn is winning the business-to-business battle, Joel Capperella writes in this first article of a series. "Slowly and steadily, LinkedIn has methodically evolved into a social media powerhouse making it almost impossible for competitors to enter its sphere," Capperella writes. The network's segmentation is powerful, its news curating is useful, and company recommendations and a new endorsements feature separate it from the pack. Endorsements are "far more valuable than the enigmatic influence ratings currently available on the social web like Klout, or Twyla," he writes. The Seamless Workforce blog (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • These geniuses solved problems in their sleep
    The most important creative and scientific breakthroughs from some brilliant minds came about during a catnap, Stacy Conradt writes. Paul McCartney literally dreamed up the tune to "Yesterday," although the lyrics came later; Jack Nicklaus created a more effective golf-club grip while catching 40 winks; and Dr. James Watson untangled the structure of DNA after dreaming about a pair of intertwined serpents, Conradt writes. (10/11) LinkedInFacebookTwitterGoogle+Email this Story
Editor's Note 
  • #Follow Friday: BMA SmartBrief
    Business-to-business marketers face some unique challenges, but so many marketing news and best practices articles are geared toward the consumer marketing set. How are B2B marketers supposed to find the news and ideas that matter most to them? By signing up for BMA SmartBrief -- a free daily update of all the best stories in the B2B marketing space. Sign up for BMA SmartBrief today! LinkedInFacebookTwitterGoogle+Email this Story
Position TitleCompany NameLocation
Customer service Representative/BookkeeperDuval Srt CoutureNew York, NY
Social Media Manager (2 positions)Airlines for AmericaWashington, DC
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The jury is still out on social media in most corporate minds. Most are dipping a foot in. Few are diving in head first."
--Amy Jo Martin, writing in a book excerpt from "Renegades Write the Rules" at Fast Company online
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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