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January 2, 2013
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News for the advertising, media, and marcom industries

  Top Story 
  • Google Play spot shows New Year's resolve crumbling
    Google's new ad via Mullen plays off New Year's resolution tradition while demonstrating the use of Google Play to search and share information, download applications and watch videos. The ad shows an unidentified Googler resolving to work out to the theme from "Rocky," downloading a workout app, debating between working out and making cookies from a Martha Stewart book of recipes, then watching the "Sesame Street" Cookie Monster gobble up cookies. Advertising Age (tiered subscription model) (1/1) LinkedInFacebookTwitterEmail this Story
The CMO's Guide to Data-Driven Marketing
Smart marketing means going with the data, not just your gut. Learn how you can adopt a simple data-driven workflow that lets you optimize every part of the customer journey — and ensure you aren't missing key opportunities along the way. Download the ebook now!

  Agency News 
  • Good clients of PR shops collaborate as partners with patience
    A "good client" of a public relations agency will see the shop as an integral extension of its marketing efforts, writes Len Stein. The good client will clearly define the role the PR agency will play, collaborate in the process, generously share changes happening within the company and really take their advice under consideration. Managing expectations is also crucial, as instant results are not typically reasonable expectations, Stein writes. MediaPost Communications/Marketing Daily (12/31) LinkedInFacebookTwitterEmail this Story
Get Creative: 10 Ways to Think Outside the Box
No matter your business, smart solutions come from out-of-the-box thinking. We all know creativity is king, but are you doing all you can to inspire and encourage creativity in your staff? Read the article and learn 10 ways to inspire creativity at your office.

  • AIG to thank America for its bailout in 2-week ad campaign
    American International Group will run a two-week television, print and online ad campaign thanking the American public for bailing them out during the financial crisis. The Partners+simons campaign features CEO Robert Benmosche saying, "When we make guarantees for people's lifetimes, we have to act as a company that will make sure we are here for their lifetimes." The Wall Street Journal (12/31) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  • Digital revenues prove elusive for traditional publishers
    For traditional publishers, digital advertising still isn't offsetting losses from declining print and broadcast advertising, with Web ads accounting for just a few percent of radio and newspaper groups' total revenues. Publishers still see digital as having plenty of promise, "but as 2012 draws to an end, it's clear that this promise is still more theoretical than real," writes Erik Sass. MediaPost Communications/MediaDailyNews (12/31) LinkedInFacebookTwitterEmail this Story
How to Achieve IT Agility: A Survival Guide for IT Decision Makers
When business teams add new apps and services to already-strained networks, IT departments are accountable for making everything work. Is your team ready for this challenge? Read this eGuide to learn how IT teams are automating their networks, why they're utilizing Ethernet fabrics and SDN, and what success looks like as they regain network control and business relevance.

  Trends & Research 
  • Will 2013 be the year of the second-screen transaction?
    Getting consumers to use mobile devices as a second screen while watching television has been a lot easier than marrying mobile activity to actual shopping transactions, writes Lauren Johnson. GetGlue CEO Alex Iskold says that scale remains a problem for three mobile-shopping models, where mobile is used for buying what's advertised on TV, where consumers buy products featured in shows, and where they buy products related to show content. "It takes a compelling value proposition to shift TV viewers from passive TV watching into taking action -- overcoming the inertia of leaning back and doing nothing," says David Jones, Shazam's executive vice president of marketing. (12/31) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketer News 
  • Constantly innovating Wal-Mart tapped as top mobile retailer of 2012
    A well-rounded effort in mobile has earned Wal-Mart the Mobile Retailer of the Year award for 2012 from Mobile Commerce Daily. Wal-Mart was energetic in the mobile space last year, with a tech development lab exploring new ways to serve customers and mobile initiatives that included applications, the mobile Web, augmented reality, mobile ads, bar codes, social media, location-based services and push notifications, this article notes. (12/31) LinkedInFacebookTwitterEmail this Story
  • Energizer goes mobile with in-app sweepstakes campaign
    Energizer is using SessionM's mobile platform for an in-application advertising campaign. Users who interact with Energizer's ads can play a mobile game and participate in a sweepstakes contest. "Given the nature of the phone-charging products, mobile was an obvious fit," says Bill Clifford of SessionM. (1/2) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Talent & Development: 2013 Philly Institute of Advanced Advertising Studies
    For more than 25 years, the 4A's Philly Institute of Advanced Advertising Studies (IAAS) has been training the city's best in the agency business. Many of today's top agency executives are IAAS graduates, and this opportunity has served as a fantastic resume-builder for students. They develop their skills by working on a client assignment in a team environment, which they then pitch. This year's client is Klondike, who will decide the winning team. The course runs from Jan. 14 to April 8.

    Visit the 4A's website to sign up now before registration closes. LinkedInFacebookTwitterEmail this Story
  • Competitive Pitch Discovery: Getting to the Heart of What it Takes to Win Webinar
    Polish your competitive pitch skills in the new year! On Jan. 29, Brent Hodgins of Mirren Business Development will host a webinar that will show you the behind-the-scenes of a competitive review. Learn a step-by-step process that will make your prospects open up, and uncover how to ask the best discovery questions and tactics that will provide the results you need. Leave with an approach that will help you better understand your real chances of winning and what it will take to beat other agencies.

    Single and unlimited access viewing options available. Sign up now. LinkedInFacebookTwitterEmail this Story
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Birds sing after a storm; why shouldn't people feel as free to delight in whatever remains to them."
--Rose Kennedy,
American philanthropist

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