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February 27, 2013News for marketing professionals

  Breaking News 
  • Lincoln makes Beck's show a digital concert in the round
    Automaker Lincoln has created a "fully immersive digital experience" of its sponsored Beck concert that re-imagines David Bowie's "Sound and Vision." "On the site, visitors can see all of theater-in-the-round's 160-musician ensemble, and hear different versions of the mix based on their positions, during the various stages of the performance," writes Gabriel Beltrone. Though the technology is impressive, the grainy visuals "don't really add all that much" to the concert, and viewers might be better off watching a YouTube video of the set, writes Beltrone. Adweek (2/26) LinkedInFacebookTwitterEmail this Story
  Company News 
  • Huawei unveils a branding campaign for Ascend smartphones
    "Make it possible" is the tagline of Huawei's Ascend smartphone line, which the Chinese manufacturer boasts as the "fastest" in the world. That branding seems to have come from within Huawei's internal corporate structure, as neither creative shop Bartle Bogle Hegarty nor global brand agency WPP claimed credit. The campaign's underwhelming rollout at the Mobile World Congress in Spain "underscores the gap between ... Huawei and the likes of Samsung and Apple when it comes to marketing," writes Anita Chang Beattie. Advertising Age (tiered subscription model) (2/26) LinkedInFacebookTwitterEmail this Story
  • AOL gets access to Facebook's ad exchange; Google stays shunned
    Facebook has admitted AOL's into its FBX ad exchange, though it continues to shut Google out of its growing network of demand-side platforms and retargeters, writes Jason Del Rey. "Facebook is close partners with Google rival Microsoft, and with the impending acquisition of Microsoft's ad server Atlas, Facebook will become a rival to Google in ad tech. But that doesn't explain why Facebook wouldn't want Google buying Facebook inventory like everyone else," writes Del Rey. Advertising Age (tiered subscription model) (2/26) LinkedInFacebookTwitterEmail this Story
  • W+K warns of "liquid gold diggers" in Velveeta twist
    Wieden+Kennedy's latest work for Kraft Food Group's Velveeta takes an "edgier" tone in addressing modern moms, writes Karlene Lukovitz. Spots invent a category of men called "liquid gold diggers" who will suck up to women just for their Velveeta dishes. The "liquid gold" tagline is playing off a theme the agency invented last year for Velveeta Shells & Cheese and Cheesy Skillets. MediaPost Communications/Marketing Daily (2/26) LinkedInFacebookTwitterEmail this Story
  Market Trends 
  • IAB: Micro-targeting was a winning election-ad strategy
    Micro-targeting accounted for about $130 million to $200 million of the ad spend in last year's election, according to a report by the Interactive Advertising Bureau. "Political micro-targeting in digital advertising truly matters. Most importantly, it can help make the difference between a winning race and a losing one in close elections," says Patrick Dolan, IAB's executive vice president and chief operating officer. MediaPost Communications/Online Media Daily (2/26) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Unilever signs Sony, Samsung, EA Sports to content deal
    Unilever is partnering with Samsung, EA Sports and Sony's Arcade Creative Group on advertising and content for smart TVs, smart appliances and mobile applications, writes Jack Neff. "A lot of these partners are coming to us so they can crack the code on how to communicate with the rest of the advertising community, because they know we're incredibly tough [and] incredibly demanding, but that also helps them shape their offerings," says Gail Tifford, Unilever senior director of media for North America. Advertising Age (tiered subscription model) (2/25) LinkedInFacebookTwitterEmail this Story
  • Other News

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  Multicultural Marketing 
  • Bounce TV reaches its African-American audience over the air
    Bounce TV has signed Dennis Ray to the new position of executive vice president for advertising sales, stepping up the African-American broadcast network's efforts to attract marketers. The network says it reaches 86% of African-American television homes and already claims General Motors, Johnson & Johnson, McDonald's, Sprint and Wal-Mart among its sponsors. "There are a few other solid African-American networks, but I love that Bounce TV is not on cable, because the opportunity to get more eyeballs to the network is great," says Detavio Samuels, executive vice president at GlobalHue, a Chrysler shop. The New York Times (tiered subscription model) (2/26) LinkedInFacebookTwitterEmail this Story
  • Lexus, Weinstein Co. collaborate on short films
    Lexus is partnering with The Weinstein Co. on a series of short films made by international directors, writes Karl Greenberg. The two companies had earlier collaborated on a "Project Runway" episode. "We have [been] looking for ways to transcend cultural differences, and at the same time something that aligns Lexus more with the creative world," says Brian Bolain, national manager of marketing strategy at Lexus. MediaPost Communications/Marketing Daily (2/26) LinkedInFacebookTwitterEmail this Story
  AAF Spotlight 
  • AdCamp 2013 | Advertising camp for high school students
    AdCamp is an education initiative to teach high school students about professional opportunities in the advertising industry. This year we will be hosting AdCamp in Chicago, Houston, New York and Washington, D.C. Go to our website and see what parents and students had to say about the AdCamp experience. It's a unique opportunity for young adults to get a true grasp of what advertising really is. Minority scholarships are also available. Get involved today! LinkedInFacebookTwitterEmail this Story
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Nobody can be successful unless he loves his work."
--David Sarnoff, member, Advertising Hall of Fame

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