| February 21, 2013 | News for the cable and broadband industry |
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| Business Services Update | | |
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- N.C. school districts get boost in data speed from Time Warner Cable
Time Warner Cable Business Class, via an extension of its fiber-optic network in North Carolina, has upgraded 16 of the 25 school systems it serves to 1-gigabit-per-second service. The service upgrade represents a $7 million investment by Time Warner Cable that will allow more than 717 schools to connect at faster speeds. CEDMagazine.com
(2/19)      
- Comcast opens its app store for small businesses
Comcast has created an application store for small businesses to purchase cloud-based products. The Upware store is launching with products for data backup, data security, file sharing and other collaborative products from partners including Carbonite, Symantec/Norton, Microsoft and YouSendIt. Some of the products and services will likely be offered at a discount to Upware users, according to this article. Light Reading Cable
(2/20)
| Eye on Video | | |
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- Turner Sports readies March Madness Live app
Turner Sports has announced details for the March Madness Live application, which will provide streaming access to pay-TV customers of the 67 games of the NCAA Division I Men's Basketball Championship. Games on TNT, TBS and truTV will be available across a range of devices to those with authenticated pay-TV subscriptions. Nonsubscribers will be able to stream four hours of live game action via the app. Multichannel News
(2/20)
 | Kaitz Foundation Hosts Hollywood Creative Forum in LA!
The 4th Annual Hollywood Creative Forum is a week away. The Forum is complimentary and connects network execs to professionals of color with mid-upper level writing, directing and producing credits in nonfiction/reality. Questions? HollywoodCreativeForum@walterkaitz.org |
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| Marketing Trends | | |
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- Comcast's local-ad-sales arm stops taking gun commercials
Comcast Spotlight has decided to stop accepting gun ads, but it insists the decision has nothing to do with politics. Comcast's local advertising arm says that it is merely adopting the policy of NBCUniversal, which the cable giant is purchasing in its entirety after holding a 49% stake. A Comcast rep calls the no-guns guidelines "a long-standing policy" at NBC. Adweek
(2/20)
- Cartoon Network makes priority of anti-bullying campaign
Cartoon Network is working with Sen. Bob Casey, D-Pa., to bring awareness to the problem of bullying in schools, ahead of Casey's plan to reintroduce anti-bullying legislation. Stuart Snyder, the network's president, appeared at a rally at a middle school in Philadelphia to promote the use of "Stop Bullying: Speak Up" flags that can be used to indicate safe environments where bullying won't be tolerated. Cartoon Network, in conjunction with Facebook and Time Warner, also has developed an online social pledge application, a documentary, PSAs and a dedicated microsite. Variety (subscription required)
(2/20)
| Association News | | |
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Cable co-op celebrates Black History Month with On Demand
CTAM's ACSC Marketing Strategies Committee promotes cable's multicultural programming throughout February with its Black History Month campaign. "Like" Diversity On Demand's Facebook page to receive programming highlights and view other available content. Today's highlight: "Seizing Justice: The Greensboro 4," where the simple act of ordering a cup of coffee set off a social revolution in the South. "Like" it today.
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Member achievements with CTAM
| People & Personalities | | |
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- Marketing, PR chiefs hired for Esquire Network
The new Esquire Network has named Deena Stern and Katherine Nelson to lead its marketing and communications departments, respectively. Stern is a veteran of USA and Comedy Central, where she worked for more than five years as vice president of brand marketing. Nelson was most recently vice president of marketing and communications at SpaceX, and worked previously for Discovery Channel. Variety (subscription required)
(2/20)
| SmartQuote from NBCUniversal On Demand | | |
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 | No more of these informal chats! If you have a disciplinary issue with me, write me up or suspend me and I'll see you at the parent conference."
--Brendan Frye (Joseph Gordon-Levitt), "Brick"
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| This title and more are available On Demand! Movies & TV shows from NBCUniversal: digital.nbcuni.com. |
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| | Recent CTAM SmartBrief Issues:
- Wednesday, February 20, 2013
- Tuesday, February 19, 2013
- Monday, February 18, 2013
- Friday, February 15, 2013
- Thursday, February 14, 2013
| | | Lead Editor: Stephen Yusko
CTAM Editorial Advisor: Jason King
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