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November 7, 2012
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News for mobile marketing professionals

  Top Story 
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Consumer Engagement 
 
  • Easy-to-use site puts State Farm among auto insurance leaders in mobile
    Among auto insurers, State Farm is a leader in the mobile space, with a site that's easy to navigate and provides a quick, GPS-driven way to get in touch with an agent, according to Forrester Research and Key Lime Interactive. Honoring State Farm for its mobile outreach, Key Lime also noted the site's outstanding account management and acquisition tools. MobileCommerceDaily.com (11/7) LinkedInFacebookTwitterEmail this Story
  • Unilever deodorant brand goes mobile to boost brand awareness
    Unilever is going mobile to promote its Degree deodorant brand. An iAd campaign lets users click through to watch videos, browse a product gallery or download branded wallpapers for their mobile devices. That approach lets Degree mix campaign media from other platforms into its mobile campaign, Lauren Johnson writes. Mobile Marketer (11/7) LinkedInFacebookTwitterEmail this Story
  • Dollar Rent-A-Car adds Windows Phone to mobile app lineup
    Dollar Rent-A-Car is extending its mobile outreach with a Windows Phone application. As with its apps for Android and iOS devices, mobile users can make and manage their car reservations and find special deals. "As more customers turn to reserving travel through their mobile devices, the new Windows Phone app aligns well with our strategy to make booking our cars as convenient as possible," said Scott Thompson, CEO of Dollar Thrifty Automotive Group. Mobile Marketing Magazine (11/6) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketing & Sector Solutions 
  • Many national brands look to mobile for local marketing
    More than a third of national brands surveyed said they planned to use mobile as part of their local digital marketing in the coming year, according to local-marketing automation company Balihoo. The survey also found that while a majority of the brands relied on affiliates for local marketing, many believed the efforts were falling short. eMarketer (11/7) LinkedInFacebookTwitterEmail this Story
 
  Industry By the Numbers 
  • MBlox offers app developers ways to re-engage users
    Many applications attract plenty of attention at first, but quickly fall into disuse. Mobile-messaging company mBlox, however, is offering a solution that allows developers to launch push-messaging campaigns and SMS notifications designed to re-engage their app users. VentureBeat (11/6) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • What mobile display advertisers can learn from the digital past
    Mobile display advertising may be destined to repeat the mistakes the online display market made years ago, writes Marchex President Pete Christothoulou. Display ads are everywhere on mobile sites and applications, including in ineffective and annoying places, as marketing departments demand a mobile presence. Solving this problem is critical to the survival of mobile marketing, as ads will need to be optimized to meet users needs, as well as satisfy businesses' demand for results. All Things D (11/6) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Winning the Mobile Battle of the Brands (Dec. 5)
    Mobile is creating new opportunities for brands to develop lasting customer relationships. With access to customers any time, anywhere there are endless possibilities drive business results. But expectations are high and getting higher. Consumers expect brands to deliver great mobile experiences, delivering personalized information and services that fit their ever-changing situation. As marketers we must evolve to meet an increasingly higher set of expectations. The stakes are high in the battle of the brands, taking place on mobile screens every day. Learn how to win in this exciting webinar.
     
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  • MMA Multicultural & Diversity Forum -- Nov. 28-29, Miami
    Understanding consumer behavior is the key to any successful marketing campaign in today's multicultural, diverse and highly mobile world. We know the buying power of the Hispanic market is growing exponentially, but don't think you can reach them simply by translating an English ad into Spanish. The age of mass-market, broad segmentation marketing has evolved into an age where smaller, economically powerful and highly influential market segments are emerging and intersecting along countless lines. Learn how to start marketing to the tribes at the first-ever MMA Multicultural & Diversity Forum for the Americas (Latin America & US). Learn more. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA  |  About the MMA  |  Join the MMA  |  Events
Mobile Marketing Resources  |  Industry Directory

 
Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Web Developer, Senior - SharePoint, SQL, IIS, C# and .NET ProgrammingAirlines for AmericaWashigton, DC
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
Click here to view more job listings.

  SmartQuote  
Success is often just an idea away."
--Frank Tyger,
American cartoonist, columnist and humorist


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