| News for mobile marketing professionals |  |
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| Consumer Engagement | | |
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- Unilever deodorant brand goes mobile to boost brand awareness
Unilever is going mobile to promote its Degree deodorant brand. An iAd campaign lets users click through to watch videos, browse a product gallery or download branded wallpapers for their mobile devices. That approach lets Degree mix campaign media from other platforms into its mobile campaign, Lauren Johnson writes. Mobile Marketer
(11/7)     
- Dollar Rent-A-Car adds Windows Phone to mobile app lineup
Dollar Rent-A-Car is extending its mobile outreach with a Windows Phone application. As with its apps for Android and iOS devices, mobile users can make and manage their car reservations and find special deals. "As more customers turn to reserving travel through their mobile devices, the new Windows Phone app aligns well with our strategy to make booking our cars as convenient as possible," said Scott Thompson, CEO of Dollar Thrifty Automotive Group. Mobile Marketing Magazine
(11/6)
| Marketing & Sector Solutions | | |
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- Many national brands look to mobile for local marketing
 More than a third of national brands surveyed said they planned to use mobile as part of their local digital marketing in the coming year, according to local-marketing automation company Balihoo. The survey also found that while a majority of the brands relied on affiliates for local marketing, many believed the efforts were falling short. eMarketer
(11/7)
| Industry By the Numbers | | |
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- MBlox offers app developers ways to re-engage users
Many applications attract plenty of attention at first, but quickly fall into disuse. Mobile-messaging company mBlox, however, is offering a solution that allows developers to launch push-messaging campaigns and SMS notifications designed to re-engage their app users. VentureBeat
(11/6)
| Making It Work | | |
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- What mobile display advertisers can learn from the digital past
Mobile display advertising may be destined to repeat the mistakes the online display market made years ago, writes Marchex President Pete Christothoulou. Display ads are everywhere on mobile sites and applications, including in ineffective and annoying places, as marketing departments demand a mobile presence. Solving this problem is critical to the survival of mobile marketing, as ads will need to be optimized to meet users needs, as well as satisfy businesses' demand for results. All Things D
(11/6)
| MMA News | | |
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- MMA Multicultural & Diversity Forum -- Nov. 28-29, Miami
Understanding consumer behavior is the key to any successful marketing campaign in today's multicultural, diverse and highly mobile world. We know the buying power of the Hispanic market is growing exponentially, but don't think you can reach them simply by translating an English ad into Spanish. The age of mass-market, broad segmentation marketing has evolved into an age where smaller, economically powerful and highly influential market segments are emerging and intersecting along countless lines. Learn how to start marketing to the tribes at the first-ever MMA Multicultural & Diversity Forum for the Americas (Latin America & US). Learn more.
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