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November 6, 2012
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News about digital retail commerce

  Top Story 
  • California charges sales tax on shipping & handling
    Online retailers now collect sales tax on purchases by consumers in California, a tab that many may not realize includes a tax on shipping and handling when the charges are combined into one fee. The law says the fees are taxable unless the goods are carried by a trucking company or the U.S. Postal Service, the fee for shipping is listed separately and it doesn't exceed the actual cost of delivering the package. Los Angeles Times/Money & Co. blog (tiered subscription model) (11/3) LinkedInFacebookTwitterEmail this Story
Boost Sales: Accelerate Your Mobile Experience
While global eCommerce sales will steadily grow in the coming years, mobile commerce is set to grow to 100x its size by 2015, accounting for more than $119 billion in sales (ABI Research). Follow our practical guide which outlines a 3-step approach to help you accelerate your mobile commerce performance. Download Now
  Online Retail Trends 
  • Retailers ramp up free-shipping offers
    Some 90% of retailers plan some kind of free-shipping offers for the holidays, according to data, and other surveys show the perk is a popular one among companies big and small. Some, including Nordstrom, offer free shipping without conditions, while many others including Macy's, J.Crew and Amazon require a minimum purchase. Internet Retailer (11/5) LinkedInFacebookTwitterEmail this Story
  • OrderGroove helps boost online retailers' memberships
    Start-up OrderGroove works with online retailers and consumer product brands to power subscription and membership e-commerce plans that aim to turn occasional shoppers into regulars. The company, which has raised $6.7 million in funding, says it has about 60 clients on the roster including L’Oreal, Jockey and Johnson & Johnson. VentureBeat (11/5) LinkedInFacebookTwitterEmail this Story
5 Ways that Trust can Grow your Social Commerce Traffic
Leading brands and retailers use Reviews, Reactions, Social Sign-on, Sharing, SEO and more to drive traffic. But with Trust increasingly important to consumers, you should rethink your technology and technique. Watch Part 1 of our OnDemand Webinar Series for a 10-minute lesson in how Trust can influence site traffic.
  New Media & Technology 
  • Facebook partners with Wrapp to normalize casual gifting
    Facebook Gifts and Swedish partner Wrapp are promoting casual gift giving via the social network by trying to make the shopping experience easier. Gift givers can allow their recipients to pick from a variety of gifts from the service and even send gifts worth small amounts of money at no cost. Though the enterprise aims at normalizing casual gift giving, some analysts such as Forrester's Sucharita Mulpuru think free birthday greetings via social networks make more elaborate birthday wishes less likely. Advertising Age (tiered subscription model) (11/5) LinkedInFacebookTwitterEmail this Story
  • 1800Flowers adopts Google Wallet for quicker mobile checkouts
    Looking to enhance its "incredible growth in mobile-generated sales," 1800Flowers is offering speedier service with Google Wallet as a payment option. "Google Wallet is a great way to streamline the checkout process for consumers, which drives incremental mobile sales and lowers cart abandonment rates. Consumers get to store their personal and credit card information in one place, which makes it super easy to purchase through mobile devices," said Mitch Bishop, chief marketing officer at Moovweb, which worked with 1800Flowers on the initiative. (11/6) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • debuts third-party marketplace launched a third-party marketplace for wineries to sell to consumers in 20 states. Customers who pay an annual $49 fee get free shipping on all purchases. The move is seen as a pre-emptive strike amid rumors that Amazon plans to create a similar service. Mashable (11/5) LinkedInFacebookTwitterEmail this Story
  • Wal-Mart, Mattel create virtual toy store in Toronto
    Wal-Mart Canada has teamed with Mattel to create a virtual toy store on a wall in a busy area in downtown Toronto, where passersby can order holiday gifts with their mobile phones. “The most recent statistics show that four out of five consumers use smartphones to shop," said Mattel Canada brand manager Melissa Chau. Financial Post (Canada) (11/5) LinkedInFacebookTwitterEmail this Story
  • Other News
  Interactive Advertising 
  • Report: Consumers don't trust native social-media ads
    Native social-media ads such as Facebook‘s Sponsored Stories and Twitter’s Promoted Tweets are more effective than standard display ads -- but are also seen as misleading and untrustworthy by consumers, a new study suggests. A survey by MediaBrix and Harris Interactive found that 45% of Twitter users and 57% of Facebook users found promoted-content ads misleading, and that 86% of social networkers found native video ads to be misleading. Forbes (11/5) LinkedInFacebookTwitterEmail this Story Spotlight 
  • What tips the scales for customers when online for the holidays
    When it comes to holiday shopping in these turbulent times, social and mobile optimization can take a back seat for shoppers looking for more simple pleasures like guaranteed on-time delivery and good deals.’s Fiona Swerdlow explains why these were among the highest ranked customer expectations in the recently released 2012 e-Holiday pre-holiday study, and why these fundamental marketing techniques should be front and center of retailer’s holiday plans. Read more. Blog (11/6)
  • 15 ways apparel, footwear retailers can avoid unwanted markdowns
    Emerging technologies have helped to propel markdown optimization to the top of to-do list. But for many fashion retailers, its value can be outweighed by the complexity and cost of implementation. In a STORES webinar on Nov. 8, executives from Jesta I.S. and the Redwell Group will explain how retailers can unite analytics and business intelligence tactics to improve forecasting methods and rebalance inventory levels among nearby stores. In addition, attendees will receive a free document that shares more than a dozen bonus ideas. Learn more or register. LinkedInFacebookTwitterEmail this Story
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--William Gibson,
American-Canadian author

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