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March 12, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Kantar: Retail, Olympics, election lifted total ad spend 3% in 2012
    Total advertising spending rose 3% to $140 billion year-over-year in 2012, according to Kantar Media, which attributes the gain in part to the quadrennial Olympics and elections season. The retail, automotive, local services and telecom categories also showed single-digit gains. Procter & Gamble, Comcast and General Motors were the three largest advertisers in terms of spending, although only Comcast among these three increased its spend last year, up 10% to $1.7 billion. Advertising Age (tiered subscription model) (3/11) LinkedInFacebookTwitterEmail this Story
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  • Social-media-driven shifts in marketing can't be ignored
    Changes to the marketing landscape such as shifts in consumer trust mean businesses have no choice but to engage online, social media marketing panelists said at the South by Southwest Interactive Festival. Consumers now expect two-way conversations with businesses instead of traditional one-way advertising messages, and they expect to be heard when they offer suggestions on products or service, Wells Fargo's Renee Brown said. (3/11) LinkedInFacebookTwitterEmail this Story
Rocket science won’t help. But cross-channel marketing will.
When it comes to digital experiences, knowing when to be there for your customers and when to back off takes more than just a hunch. This Adobe marketing guide explains how to navigate the evolving marketplace with confidence and build deeper relationships with your customers. Download now>

  Getting the Word Out 
  • How to engage online audiences on difficult topics
    While it can be challenging to capture the attention of online audiences when the topic isn't obviously appealing, media experts said at the South by Southwest Interactive Festival that the best way to start is by telling a story that surprises people with a new perspective. Making stories personal is another way to engage viewers, along with providing a clear way for them to take action, the speakers added. SmartBrief/SmartBlog on Social Media (3/11) LinkedInFacebookTwitterEmail this Story
  • Wrigley's first caffeinated gum embraces digital, not Twitter
    Energy BBDO/Chicago is crafting a new multifaceted campaign launch for Wrigley's first caffeinated gum, Alert Energy Caffeine Gum. Broadcast, digital and shopper marketing efforts target the 25-to-49 year old gum chewers, but there is no Twitter account set up for the gum yet, writes Christopher Heine. Adweek (3/8) LinkedInFacebookTwitterEmail this Story
A Buyer's Guide to Web CMS
A Web CMS (Content Management System) makes it easier for you to create, manage and maintain your website content, and choosing a Web CMS is a big decision for your company. It's critical to look for and understand the essential features that will address your business needs now and in the future. This guide will help you make a more informed Web CMS selection.

  Developer Update 
  • No Firefox iOS browser coming any time soon, says Mozilla VP
    Mozilla has no plans to develop a Firefox browser for Apple iPhones, according to Mozilla Vice President Jay Sullivan. He cited Apple's requirements that any browsers use its WebKit, as well as difficulties implementing Firefox's complex programming for iOS. "Essentially, the organization doesn't feel like it can build the browser it wants to for Apple's platform," Sullivan said. PC Magazine (3/11) LinkedInFacebookTwitterEmail this Story
How many digital experiences have you created today?
That might seem like an odd question, but it's one that we see marketers needing to address. Written by Robert Rose, Chief Strategy Officer of Content Marketing Institute, this white paper provides insights on how a smart digital content management strategy helps content marketers scale their multichannel marketing efforts. Download now.

  Design Corner 
  • Responsible Web design uses context clues to maximize experience
    Responsible Web design is an aspect of responsive Web design in that it strives to provide the best possible experience by reacting to a user's context, writes Jordan Moore. Clues such as screen size, pointer size or information from sensors that provide time of day can help determine a user's context. The use of conditional loading to test a user's device capabilities can also help improve the experience. (3/11) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • How to promote your business on LinkedIn
    LinkedIn, which has a user base that is generally affluent and educated, can be an attractive platform for marketing your company, Monika Jansen writes. You can make your promotional efforts more effective by logging on to LinkedIn regularly, participating in groups and advertising on the site. "I'm going to go out on a limb and say that LinkedIn is a better place to advertise than Facebook, because LinkedIn users are highly encouraged to complete their profiles," she writes. (3/11) LinkedInFacebookTwitterEmail this Story
We are all worms. But I do believe that I am a glow-worm."
--Winston Churchill,
British prime minister

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