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March 23, 2012
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All the news that's in the news about the airline industry

  Passenger Experience 
  • Airlines are investing in new products, technologies and services
    Airlines are embracing a renewed desire to modernize, this feature suggests. The overall experience has been improved with more legroom, better customer service, high-tech entertainment systems and larger bathrooms. "With cash freed up, the carriers can now focus on investing in new products, technologies and services that can actually help improve the experience for fliers, instead of alienating them," Jennifer Booton writes. Fox Business (3/22) LinkedInFacebookTwitterEmail this Story
  • China Airlines expedites processing for premium passengers
    China Airlines has unveiled the premium-passenger SkyPriority service, which allows for quicker processing and screening at 68 airports. Passengers in first class, business class and SkyTeam Elite Plus qualify for the perk, which is designed to be less stressful for fliers. "SkyPriority is one part of our ongoing effort to improve the customer experience. By increasing consistency at airports, we make travel faster and more convenient for our customers," said SkyTeam Managing Director Michael Wisbrun. (U.K.) (3/22) LinkedInFacebookTwitterEmail this Story
  • Virgin Atlantic recalls earlier "glamour era" with new high-tea service
    Upper Class travelers can indulge in Virgin Atlantic's new high-tea service, which features finger sandwiches, scones and, of course, tea. Virgin says it's a return to "the Pam Am glamour era" of air travel. "The centerpiece of high tea is the three-tiered tea trolley that rolls up and down the aisles for you to pick sandwiches, cupcakes, scones and other assorted cakery," John Walton writes. Australian Business Traveller (3/23) LinkedInFacebookTwitterEmail this Story
  Connectivity & Technology 
  • Thales is taking an iTunes approach to IFE data loading
    Thales Avionics and Proximetry are working on a wireless system capable of streaming content to and from planes. There are doubters, but project leaders believe they can overcome bandwidth limitations and other technical obstacles. "If Thales and Proximetry get things right, the aviation industry might finally have a complete wireless solution to the 'last mile' data-loading conundrum that has evaded the industry for years," Ben Frain writes. APEX Editor's Blog (3/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Airlines & Aircraft 
  • Boeing, Airbus and Embraer sign biofuels deal
    Boeing, Embraer and Airbus have signed an agreement to collaborate on biofuels development for aviation. "There are times to compete and there are times to cooperate," said Boeing Commercial Airplanes President and CEO Jim Albaugh. "Two of the biggest threats to our industry are the price of oil and the impact of commercial air travel on our environment." Air Transport World (3/23) LinkedInFacebookTwitterEmail this Story
  • Kenya Airways plans to spend $3.6B on new planes and routes
    Kenya Airways will improve connections between Africa and Asia by investing $3.6 billion in new planes and routes over the next five years. "We are looking at African markets. We are looking at Asia, India and we need to connect these three land masses," said CEO Titus Naikuni. Reuters (3/22) LinkedInFacebookTwitterEmail this Story
  • Boeing is working on a successor to its popular 777
    Boeing engineers have been asked to come up with a worthy successor to the popular 777. The new plane is expected to compete with the Airbus A350-1000. "There's not a question of whether we'll do something, it's just a question of when," said Jim Albaugh, the head of commercial aviation for Boeing. Bloomberg Businessweek (3/22) LinkedInFacebookTwitterEmail this Story
  • Other News
  Association News 
  • Explore the latest Cabin Trends at APEX's Educational Event in Hamburg on Monday
    APEX is hosting an Educational Event focusing on the onboard experience on Monday 26 March at the Radisson Blu in Hamburg. One of the day's sessions will focus on Cabin Trends and Passenger Expectations. Ingo Wuggetzer, Vice President of Cabin Innovation & Design for Airbus, will offer an overview of the aircraft cabin specific trends that are affecting the design and functionality of aircraft cabins and ultimately the passenger experience. LinkedInFacebookTwitterEmail this Story
  • 2012 APEX advertising and sponsorship opportunities now available
    Interested in advertising in an APEX publication or sponsoring an APEX event in 2012? Now you can! Increase your company's visibility and showcase your products and services in front of the international community of key airline passenger experience buyers and vendors. Download the 2012 APEX Ad-Sponsorship Kit today. For more information please visit here. LinkedInFacebookTwitterEmail this Story
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--Edmund Burke,
Irish statesman, writer, orator and philosopher

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    Contact APEX
    Ron Gumucio
    APEX communications specialist
    About APEX
    The Airline Passenger Experience Association (APEX) encompasses a network of businesses and professionals that are committed to providing a world-class airline experience for passengers around the globe. Every day, APEX members are improving every aspect of the airline experience: from designing, building and installing seating, entertainment and communications systems on commercial aircraft, to airport lounges and inflight dining. Visit for more information. APEX is professionally managed by Kellen Company, the premier global association management firm with offices and representation in the United States, Europe, China, the Middle East, India and Southeast Asia.

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