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December 27, 2012
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Today's Buzz 
 
  • Zuckerberg family photo sparks online-privacy debate
    Randi Zuckerberg, the sister of Facebook's CEO, was caught up in an online-privacy spat after a photo she posted on Facebook that was intended to be private was shared on Twitter. Zuckerberg, who called the episode "way uncool," apparently had allowed photos to be shared with the friends of people tagged in the image, one of whom had assumed the picture was for public consumption. The incident raises questions about Facebook's approach to online privacy, and highlights the complexity of the network's approach, Mathew Ingram writes. GigaOm (12/26), All Things D (12/26), Adweek (12/26) LinkedInFacebookTwitterGoogle+Email this Story
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Network Update 
  • Facebook leads social networks in product-info sharing
    Facebook users surpassed the users of other social networks in their willingness to share product information, according to an 8thBridge survey. About two-thirds of Facebook users were willing to share product info, compared with 1 in 4 for Twitter and about 2 in 9 for Pinterest, with respondents listing their top reason for sharing as wanting to "express tastes and preferences with friends," followed closely by wanting to "share a great product or experience with friends." eMarketer (12/27) LinkedInFacebookTwitterGoogle+Email this Story
Ideas in Action 
  • New law is expected to clear the way for Netflix social features
    Netflix reportedly plans to unleash social features that include links to Facebook and other social networks once an amendment to the Video Privacy Protection Act is signed into law by President Barack Obama. Current rules specifically ban the disclosure of video-rental information, curtailing video-rental sites' ability to use social tools to improve customers' experiences. CNET (12/26), Talking Points Memo/IdeaLab blog (12/26) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Top brands ignore about 7 in 10 customer tweets
    A survey of 50 of the top retail brands reveals that only 29% of those using Twitter respond to customer tweets, suggesting they are inconsistently working social media into an overarching marketing strategy. Those retailers have adopted Twitter in high numbers -- 90%, compared with 60% on Pinterest and 42% on Instagram -- but the customer-response rate is higher on the other networks, according to the Acquity survey. "The important takeaway for brands is to avoid haphazard or sporadic use of social media," says Jay Dettling of Acquity. Internet Retailer (12/26) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Don't keep social media marketing in a silo
    Zappos and Fab.com both have strong social media marketing presences, in part because they integrated social media into their businesses, rather than treating it as a separate entity, Errol Apostolopoulos writes. "Both companies built social media into their e-commerce solutions, combining on-site and off-site social marketing tactics to maximize their results," Apostolopoulos writes. Social Media Today (12/26) LinkedInFacebookTwitterGoogle+Email this Story
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SmartQuote 
With over a billion Facebook users worldwide, everyone's life has been touched in some way by social media."
--Errol Apostolopoulos, writing at Social Media Today
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.
 

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