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March 4, 2013
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Word of Mouth and social media marketing news

  Everybody's Talking About ... 
  • HP's LinkedIn fan base not only large, but vocal
    Hewlett-Packard's milestone-setting 1 million LinkedIn followers are more than twice as likely to recommend the brand than non-followers, according to the social media network. These fans are also 1.5 times more likely to turn to HP products before other brands. The followers' high sharing rate is attributed to "successfully reaching and building relationships with our community of customers, partners and prospective employees," said HP Vice President of Digital Marketing Natalie Malaszenko. (3/1) Email this Story
  WOMM at Work 
  • Documentary makers build online community to drive release
    The producers of the documentary film "Girl Rising" eschewed costly traditional promotion and distribution methods and turned instead to social media to build buzz. Their social efforts garnered 245,000 fans on Facebook and led to 22,000 reserved tickets. The film will show in 850 theaters next week, many booked through the website with a tool that allows users to book a theater if a certain number of friends also agree to purchase tickets. The Daily Beast (3/3) Email this Story
  • SXSW attendees may get a free ride with a tweet
    Attendees at the South By Southwest Interactive festival may be able to get a free ride until 2 a.m. by mentioning the company HomeAdvisor and an accompanying hashtag in a tweet. The promotion is among several novel ways startups plan to use the festival to generate buzz, Constance Aguilar writes. "The ways of infiltrating and capitalizing on SXSW are endless, and many startups with the smallest budgets find ways to get creative and gather attention," Aguilar writes. SmartBrief/SmartBlog on Social Media (3/1)
  Building Blocks of Buzz 
  • Secret menu items drive online chatter for fast-food chains
    Secret menu items at fast-food chains help make in-the-know customers feel special and make it more likely those fans will take pictures of their food to post on social media, writes Chris Morran. The hunt for those special items can also get fans talking about their experiences looking for secret dishes, he adds. The Consumerist (3/1) Email this Story
  Words from WOMMA 
  • Community management: All goes back to the customer
    Public relations agencies have a natural affinity in this space. It is after all about creating earned media through different social networks. However, the key challenge for PR lies in a lack of understanding around the technologies they are using. This can be as simple as knowing how to optimize user-experiences, or as detrimental as trying to hide or cover up mistakes and negative comments. Read more at All Things WOMM.
  • WOMMfest 2013: Listening and loyalty with fizz
    It's the story and conversation of Kristian's band Sugarland that inspires me. Over the years, they've cultivated a strong layer of trust with fans by listening to their needs and producing authentic content. Kristian isn't afraid to break the mold and advises brands to just be real and "paddle the wave." The tour, dubbed "In Your Hands," provides a good example of how Kristian and his band Sugarland practice what they preach. Allowing fans to pick a portion of the set lists for upcoming shows produced highly talk-worthy content. Read more at WOMMfest.
Learn more about WOMMA ->About WOMMA | WOMMAPEDIA | All Things WOMM Blog

The man who insists upon seeing with perfect clearness before he decides, never decides. Accept life, and you must accept regret."
--Henri Frédéric Amiel,
Swiss philosopher, poet and critic

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