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February 8, 2013News for women business owners

  Top Story 
  • Why older women are staying in the workforce
    The number of women working past age 65 has grown significantly since the late 1970s, and older women are expected to account for one of the most rapidly growing shares of the workforce in the next few years. The economy may be part of the reason, but some women, after facing roadblocks earlier in their careers, just don't want to quit. "They've reached the peak of their careers and don't want to stop, even if their husbands have retired," said Elizabeth Fideler, a research fellow at Boston College's Sloan Center on Aging & Work. NBC News/Reuters (2/7) LinkedInFacebookTwitterEmail this Story
10 ways to inspire creativity in your staff.
Fostering creative business practices isn't as hard as it seems and can lead to smart solutions. Use these ten techniques to help inspire and encourage creativity in your staff. Read the article and learn 10 ways to get the creative juices flowing.

  Business Trends 
 
  • How small businesses are digging into their data
    Services such as Swipely are giving small companies affordable ways to track and analyze data to gain new insights about their customers. For example, restaurant owner Chad Burns uses the service to keep track of key information such as his customers' birthdays and favorite dishes. "Say it's one of our best customers and they come every Saturday night and they love the salmon dish," he said. "If I get salmon in, I can send them a note and let them know I have their favorite dish." Reuters (2/4) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Small Business Spotlight 
  • Wall Street banker goes from analyzing businesses to starting one
    Susan Bratton, previously an investment banker on Wall Street, started her company, Meals to Heal, after her friend died from cancer. The business offers a variety of nutritional services to cancer patients and the people who are taking care of them. "I've learned a lot of new skills: operations, finance, marketing, and sales," she said. "As a banker working with companies, I would look at all those aspects of their businesses, but it's a completely different thing to have to do it yourself." She recommends an advisory group as a way to avoid making decisions in a vacuum when working solo. TheDailyMuse.com (2/5) LinkedInFacebookTwitterEmail this Story
  Social Media Buzz 
  • Other News

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  NAWBO (R) News 
  • Join us at America's Small Business Summit
    America's Small Business Summit 2013 is April 29 to May 1. Join small businesses and executives from NAWBO and the U.S. Chamber of Commerce who will come from across the country to network, learn from business experts and advocate for pro-business policies. NAWBO is co-sponsoring this event. LinkedInFacebookTwitterEmail this Story
  • Attend the NAWBO Public Policy Fly In
    Join NAWBO as we work on solutions to the issues facing our nation's women business owners at the NAWBO Public Policy Fly In on March 5 in Washington, D.C. The event includes a group meeting as well as individual meetings with members of Congress or their staffs. RSVP. LinkedInFacebookTwitterEmail this Story
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  Technology 
  • Glitches that can sink websites
    Business owners should regularly audit their websites for bugs, writes Melissa Fach. Broken links, unnoticed downtime and faulty contact tools can all send away potential customers. "If the site isn't running well, you could lose a sale and/or a potential long-term customer," Fach writes. Small Business Trends (2/7) LinkedInFacebookTwitterEmail this Story
  Best Practices 
  • Developing a marketing budget for your small company
    How much money should you be spending on sales and marketing initiatives? The answer, according to Jeanne Rossomme, president of RoadMap Marketing, is generally around 10% of your revenue. In addition, you should reserve about one-fifth of your time for sales and marketing. "Included in this time are cultivating relationships via social media and networking, bringing on distributors and salespeople, and managing marketing campaigns," she writes. SCORE Small Business Success Blog (2/4) LinkedInFacebookTwitterEmail this Story
  • Other News
  Policy Update 
  • Key tax provisions in the "fiscal cliff" deal
    The government's recent deal to avoid the "fiscal cliff" included a number of tax provisions that small-business owners should be aware of, writes Bill Bischoff. He summarizes some of the key provisions, which include 50% first-year bonus depreciation and the ability to give your staff transit passes that won't be subject to taxes. MarketWatch (2/6) LinkedInFacebookTwitterEmail this Story
  Lifestyle 
  • How to take control of your to-do list
    Look for opportunities to get rid of low-priority tasks if you feel that you are drowning in work, time coach Elizabeth Grace Saunders says. "Decide what you can say 'no' or 'not now' to and get it off your list ASAP," she said. Be realistic about the amount of work you can handle, and get plenty of sleep, she recommends. CBS MoneyWatch (2/4) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
We attribute a lot of our success to being young and open-minded and being part of a changing landscape of marketing and brand building."
--Jodie Snyder, co-founder of fashion jewelry line Dannijo, as quoted in The New York Times

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