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January 11, 2013
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Business news you can use from your Better Business Bureau®

  Trends & Trust 
  • Researchers find a connection between eye color and trust
    Research indicates that people generally perceive faces as being more trustworthy if they have brown eyes as opposed to blue. The researchers found that "it was not brown eye color per se that caused the stronger perception of trustworthiness but rather the facial features associated with brown eyes." (1/11) LinkedInFacebookTwitterEmail this Story
  • The truth about wireless network security
    If you're worried about the security of your wireless network, there are some common myths you should know about, Dave Johnson writes. Many people advise users to hide the display names of their wireless networks, but this tactic is ineffective, he writes. You should also know that WEP encryption will do almost nothing to protect your network, he writes. CBS MoneyWatch (1/8) LinkedInFacebookTwitterEmail this Story
  Customer Satisfaction & Marketing 
  • 4 tips for managing your business' online reputation
    Your business might not be able to reach its potential if its online reputation isn't very good, Dave Thomas writes. If this is the case at your company, you should figure out why your reputation has suffered and determine whether what people are saying about your company is true. Try to create more positive buzz about your business, and continue to monitor your reputation. B2C Marketing Insider (1/7) LinkedInFacebookTwitterEmail this Story
  • How to draw more visitors to your website
    You can attract more traffic to your website in several ways, such as by setting up a YouTube channel and focusing on your company's blog, writes A.J. Kumar, co-founder of Single Grain. "By publishing high-value posts consistently, you'll build your relationship with your readers, resulting in visitors who check back frequently to view your latest posts," Kumar writes. (1/9) LinkedInFacebookTwitterEmail this Story
  • What you need to know before hiring a social media consultant
    Before selecting someone to work as a social media consultant for your company, you should determine how they measure ROI and learn about their past and present clients. "People usually only point you to past clients that they know were happy with their work," said Aliza Sherman, who has written a book on social media. "So, directly calling or emailing their current clients to find out if they're pleased with their services is paramount." Entrepreneur online (1/7) LinkedInFacebookTwitterEmail this Story
  Management & Leadership 
  • Being disciplined doesn't have to be a downer
    Maintaining discipline and serving customers well doesn't have to involve constant oversight and harsh punishments for transgressors, writes Irv Rothman, CEO of Hewlett Packard Financial Services. It's more important to be proactive, training workers thoroughly and then trusting them to do their jobs well. "Overemphasis on the punitive aspects can be counterproductive, especially if it's in sharp contrast with the way employees are otherwise treated," Rothman writes. ThoughtLeaders blog (1/9) LinkedInFacebookTwitterEmail this Story
  • Why smart bosses start book clubs
    One way to foster engagement is to ask your entire team to read a particular business or management tome, writes Baron Christopher Hanson. Turning your company into a reading group gives you a chance to understand employees better and allows them to share their passions and ideas more freely. "Everyone in the company is guaranteed to have something in common to talk about going forward," Hanson writes. SmartBrief/SmartBlog on Leadership (1/8) LinkedInFacebookTwitterEmail this Story
Most small business owners know the importance of managing credit effectively and that a "one size fits all" model won't work. Use Managing Credit - Made Simpler to find the right credit management model for your business and to help identify strategies to ensure you are on top of your business's financial condition.
  Funding & Finance 
  • How to handle an IRS audit
    The Internal Revenue Service might be shifting its focus to smaller companies, so it's important to know what to do in case your business ends up on its audit list. It's important to search for potential issues and to only provide information to the IRS that it has specifically asked for, Andrew Roberson and Brad McCormack write. "While it is easier to turn over to the IRS a pre-packaged deal book, doing so may raise issues the IRS was not inquiring about," they write. (1/7) LinkedInFacebookTwitterEmail this Story
  BBB in the News 
  • How scammers attempted to cheat their victims in 2012
    Ranking the prevalence of scams can be difficult, but BBB has compiled a list of 10 schemes from 2012 "that seemed the most audacious, the most egregious." One such scam was the "grandparents scam," in which crooks posed as family members and asked to be wired money. Scammers also attempted to take advantage of Hurricane Sandy by offering shady services in the storm's wake, BBB notes. Chattanooga Times Free Press (Tenn.) (1/11) LinkedInFacebookTwitterEmail this Story
The most valuable of all talents is that of never using two words when one will do."
--Thomas Jefferson,
3rd U.S. president

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For 100 years, Better Business Bureau has been helping consumers find businesses, brands and charities they can trust. In 2011, consumers turned to BBB more than 100 million times for Business Reviews on more than 4 million companies and Charity Reports on 11,000 charities, all available for free at The Council of Better Business Bureaus is the umbrella organization for 115 local, independent BBBs across the United States and Canada, as well as home to its national programs on dispute resolution and industry self-regulation.
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