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December 12, 2012
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Location in the Language of Business

  Location Ecosystem 
  • Why indoor mapping is the next frontier
    Indoors is the next mapping frontier for location data, writes Matt Ball. Up-front costs can be high and real-time location tracking can be a challenge, but businesses that take the time and effort will be leaders in indoor marketing. For businesses such as manufacturing plants and hospitals, such maps can improve safety and efficiency. LBx Journal (12/6) LinkedInFacebookTwitterEmail this Story
  Industry Applications 
  • Wireless carriers use Big Data to personalize daily deals
    AT&T and Verizon are offering retailers access to data on their networks to increase the personalization of daily deals. Gap, Staples, Zales, Duracell, Motorola and Discover are among the brands using AT&T's ATTAlerts, which require an opt-in but no application download. Verizon Selects will use location, browsing history, mobile app usage, demographics and interest data to target opt-in consumers. "Carriers have the quantity and variety of data required to personalize offers, but just as important, they have a unique ability to analyze and act on the data in real-time," Globys Vice President of Global Marketing Lara Albert says. Mobile Marketer (12/7) LinkedInFacebookTwitterEmail this Story
  • Esri providing location data for grocer A&P
    Esri will provide location analytics to grocer A&P under a licensing deal. Esri will provide data on local shopping trends for A&P's Northeast market. "This technology will serve as an essential business tool to help us make well-informed decisions about where and how we go to market in the future," said A&P's Nirup Krishnamurthy. (12/5) LinkedInFacebookTwitterEmail this Story
  • U.K. housing group using GIS to plan new developments
    GIS is helping GreenSquare, which manages 10,000 homes in the U.K., to more efficiently research its development decisions. The housing group had relied on site visits to choose new locations, but now, thanks to Esri software, the company can overlay geographic information on maps for more efficient planning. "We can see property types, access routes, who owns what land and all the other local factors we need to consider in an initial investigation," said GreenSquare's Dawn Francis. (U.K.) (12/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Business Strategy and Planning 
  • Why location matters more than ever to digital marketers
    Location-based search marketing is expected to make up a larger portion of overall brand spending, as context and relevancy of advertising grow in importance, according to a Strategy Analytics report. By 2017, location-based search is expected to make up more than 20%, or $6 billion, of a $20 billion global market, the firm predicts. Mobile Marketer (12/10) LinkedInFacebookTwitterEmail this Story
  • Calif. law forces app developers to create privacy policies
    The new California Online Privacy Protection Act would charge up to $2,500-per-download fines to application developers who don't make their privacy policies plain. Letters are going out warning developers of the cost of noncompliance and some trade groups are urging against rebellion. Even though small app developers can develop a privacy policy for free at sites such as, some analysts say it could be best to consult a lawyer. Ars Technica (12/4) LinkedInFacebookTwitterEmail this Story
  Industry Association News 
  • Fall 2012 LBx Digital Edition now available for download
    This is the Business Case issue, which focuses on the business cases for personal tracking, enterprise GIS in retail, indoor location, web-based geospatial applications. This issue highlights 10 public and private sector Canadian projects that used geospatial applications to achieve a variety of business and organizational objectives. This issue also features a rare glimpse into the challenges of geospatial and business intelligence integration from the perspective of a third party systems integrator. Executive interviews with Jillian Elder of Walgreens, Chris Newton of Securus GPS, Vijay Kumar of Tata Consulting Services, and more. LinkedInFacebookTwitterEmail this Story

  • Location infographics
    New infographics on the Future of Big Data, the Location Equation, and the Future of Business Intelligence are available here. LinkedInFacebookTwitterEmail this Story
Learn more about LBx ->What is LBx? | LBx Articles | The Location Forum | Imaging Notes | Contact LBx

Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher

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