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February 6, 2013
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  Top Story 
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  Consumer Engagement 
  • Duane Reade engages consumers with mobile game
    A Google mobile game that challenges users to find objects in the real world is being used by the Walgreens-owned Duane Reade chain of stores to engage consumers. The Ingress game is currently available only in beta form as an application that can be downloaded with an invitation. Duane Reade will display the Ingress logo in store windows, noting that players can find needed objects for the game in the store. (2/6) LinkedInFacebookTwitterEmail this Story
  • Shopko mobile prescription service proves popular
    More than 1,000 prescriptions a day are being refilled via mobile devices at Midwest retailer Shopko, which launched the service last year. "Mobile prescription refills allow customers to easily and quickly refill their prescription through a variety of ways: respond to a text message, scan a bottle or type in the prescription number. The customer also no longer has to wait by the pharmacy counter since they get a text message letting them know as soon as the prescription is ready," said Dana Marotto, director of marketing at mscripts. (2/6) LinkedInFacebookTwitterEmail this Story
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  Marketing & Sector Solutions 
  • Velti chief is focusing on mobile strategies, tech and diversification
    The proliferation of different screen sizes on mobile devices and the holiday trend toward "showrooming" were among the notable mobile developments of 2012, said Velti CEO Alex Moukas. Looking ahead, Velti will focus on product and technology expansion and geographic diversification, as well as "making sure that our customers have a mobile strategy and they're not just running a campaign on mobile because mobile's hot," Moukas said. Mobile Marketer (2/6) LinkedInFacebookTwitterEmail this Story
  • Zynga goes mobile in search of missing mojo
    Zynga, the company behind some of the most successful social games around, has fallen on difficult times as of late. With social-network users shifting to mobile, Zynga's user-base is declining, so the company is working to right itself by bringing its games to mobile devices. "Do I wish that we would have gone all-in on mobile and made a bigger commitment to it earlier? Yes," says Mark Pincus, Zynga's founder and chief executive. The New York Times (tiered subscription model) (2/5) LinkedInFacebookTwitterEmail this Story
  • Quiznos sees 20% coupon-redemption boost with mobile campaign
    Quiznos realized a 20% increase in coupon redemptions with a targeted mobile campaign in the Portland, Ore., area. The campaign, which ran in November and December, was launched with Sense Networks. The campaign targeted consumers in the 18- to 34-year-old age bracket who had visited similar restaurants. (2/5) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Study finds few aware of digital payment options
    U.S. consumers are behind the curve when it comes to understanding options when it comes to employing mobile and other forms of digital payments, according to a comScore survey. ComScore found only 12% of those polled have employed any such applications, including those from Google, MasterCard or Square Wallet. "Digital wallets represent an innovative technology that has not yet reached critical mass among consumers due to a variety of factors, including low awareness and a muddied understanding of their benefits," said Andrea Jacobs of comScore. CNET/Internet & Media blog (2/4) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Location targeting is found to double mobile ad response
    Location-targeted mobile campaigns are twice as effective as campaigns that don't take location data into account, according to a report by Verve Mobile. "Not only is location a must-have but it is really the key value mobile brings to the table for marketers -- location targeting is the ability to reach consumers on their uniquely personal devices while they are out and about, on the go and closer to the buying decision than ever before," said Verve CEO Tom MacIsaac. Mobile Marketer (2/6) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Today's Webinar: Going mobile -- Top 3 privacy tips for 2013
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
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I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
--Maya Angelou,
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