Rotating, floating solar islands built on Switzerland lake | Megacities Carbon Project: Tracking emissions from modern cities | Panera's Rube Goldberg spot shows daily cycle of goodness
Web Version
March 4, 2013
CONNECT WITH SMARTBRIEF LinkedInFacebookTwitterGoogle+
SmartBrief on Sustainability

Setting the Example
Rotating, floating solar islands built on Switzerland lake
Three floating, rotating "solar islands" with 100 photovoltaic panels each have been built on Lake Neuchâtel in Switzerland and are scheduled to start operating in August. The solar islands will be used as laboratories to study concentrated solar power technologies. (U.K.) (2/27)
Share: LinkedIn Twitter Facebook Google+ Email
NYC plan looks to energy upgrades to meet 2050 emissions goal
The "90 by 50" plan of the Urban Green Council in New York City seeks to reduce the city's carbon emissions by 90% by 2050 through energy retrofits on existing buildings, according to this article. These upgrades would include the use of better insulation, triple-paned windows, heat pumps and other techniques that minimize heat loss and save on energy use for residential and commercial buildings. The plan also calls for increased waste reduction and improved wastewater treatment. (3/2)
Share: LinkedIn Twitter Facebook Google+ Email
Creating Accountability
Megacities Carbon Project: Tracking emissions from modern cities
The Megacities Carbon Project is an initiative that aims to monitor carbon emissions in urban centers. On Southern California's Mount Wilson, scientists from the National Aeronautics and Space Administration’s Jet Propulsion Laboratory have installed a "mechanical lung" to sense airborne chemicals and a "unique sunbeam analyzer" to scan the skies over the Los Angeles Basin. The project could one day lead to developing an "eagle-eyed satellite" to find "leaks in natural-gas pipes caused by aging infrastructure, or disasters like hurricanes and earthquakes. Then cities could prioritize repair crews accordingly," John Metcalfe writes. The Atlantic Cities (2/28)
Share: LinkedIn Twitter Facebook Google+ Email
Green Marketing
Panera's Rube Goldberg spot shows daily cycle of goodness
An ad for Panera by Cramer-Krasselt uses a Rube Goldberg contraption to demonstrate a daily cycle of food-making and charitable giving of leftover baked goods, writes Tim Nudd. The commercial shows a baker laying out fresh dough, leading to a series of triggers and effects such as tomatoes being watered, chickens eating feed and a sign unfurling to proclaim the daily food giveaway to the homeless. "We thought that by doing it with artisans and embracing their craftsmanship, we were somehow also embracing the style of the brand," says Antonio Balseiro, the spot's co-director. Adweek (3/1)
Share: LinkedIn Twitter Facebook Google+ Email
The Responsible Leader
Do you have facts on sustainability or just opinions?
Getting sustainability right is difficult because "everybody's got opinions, but most of us don't have really great facts," says Kim Jeffrey, former CEO of Nestlé Waters North America. That makes it hard to plan effective strategies or to promote them. "Things we do that we think are intuitively right, sometimes have the reverse impact from an environmental standpoint," Jeffrey says. (3/4)
Share: LinkedIn Twitter Facebook Google+ Email
Powering Tomorrow
Report: Keystone XL would have minimal impact on environment
The construction of TransCanada's Keystone XL pipeline wouldn't accelerate oil sands development in Canada, according to a draft report from the State Department. The report, which was welcomed by industry groups and Republicans, is intended to spark a "public debate," said Kerri-Ann Jones, Assistant Secretary of State for Oceans and International Environmental and Scientific Affairs. "No matter how many times [the project] is reviewed, the result is the same: no significant environmental impact," said Marty Durbin, executive vice president of government affairs at the American Petroleum Institute. The Hill/E2 Wire blog (3/1), Reuters (3/1)
Share: LinkedIn Twitter Facebook Google+ Email
Most Clicked
Engage. Innovate. Discuss.
Small companies make the best innovators, Elon Musk says
Innovators need big ideas and small companies, says spaceflight and e-vehicle entrepreneur Elon Musk. Such companies can combine the agility to achieve great things with the vision of big ideas and goals, says the Tesla Motors and SpaceX CEO. "It's generally true that the larger a company is, the harder it is to execute their vision," Musk says. SmartBrief/SmartBlog on Leadership (3/1)
Share: LinkedIn Twitter Facebook Google+ Email
There are very few silver bullets out there."
-- Kim Jeffrey, former president and CEO of Nestlé Waters North America, as quoted at
Share: LinkedIn Twitter Facebook Google+ Email
Subscriber Tools
Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
Lead Editor:  James daSilva
Contributing Editor:  Ben Whitford
Account Executive:  Chris Warne
  P: 917.605.0413

Download the SmartBrief App  iTunes / Android
iTunes  Android
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.®
Privacy policy |  Legal Information