NYC plan looks to energy upgrades to meet 2050 emissions goal
The "90 by 50" plan of the Urban Green Council in New York City seeks to reduce the city's carbon emissions by 90% by 2050 through energy retrofits on existing buildings, according to this article. These upgrades would include the use of better insulation, triple-paned windows, heat pumps and other techniques that minimize heat loss and save on energy use for residential and commercial buildings. The plan also calls for increased waste reduction and improved wastewater treatment. EarthTechling.com
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Megacities Carbon Project: Tracking emissions from modern cities
The Megacities Carbon Project is an initiative that aims to monitor carbon emissions in urban centers. On Southern California's Mount Wilson, scientists from the National Aeronautics and Space Administration’s Jet Propulsion Laboratory have installed a "mechanical lung" to sense airborne chemicals and a "unique sunbeam analyzer" to scan the skies over the Los Angeles Basin. The project could one day lead to developing an "eagle-eyed satellite" to find "leaks in natural-gas pipes caused by aging infrastructure, or disasters like hurricanes and earthquakes. Then cities could prioritize repair crews accordingly," John Metcalfe writes. The Atlantic Cities
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Panera's Rube Goldberg spot shows daily cycle of goodness
An ad for Panera by Cramer-Krasselt uses a Rube Goldberg contraption to demonstrate a daily cycle of food-making and charitable giving of leftover baked goods, writes Tim Nudd. The commercial shows a baker laying out fresh dough, leading to a series of triggers and effects such as tomatoes being watered, chickens eating feed and a sign unfurling to proclaim the daily food giveaway to the homeless. "We thought that by doing it with artisans and embracing their craftsmanship, we were somehow also embracing the style of the brand," says Antonio Balseiro, the spot's co-director. Adweek
(3/1)
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Do you have facts on sustainability or just opinions?
Getting sustainability right is difficult because "everybody's got opinions, but most of us don't have really great facts," says Kim Jeffrey, former CEO of Nestlé Waters North America. That makes it hard to plan effective strategies or to promote them. "Things we do that we think are intuitively right, sometimes have the reverse impact from an environmental standpoint," Jeffrey says. GreenBiz.com
(3/4)
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Report: Keystone XL would have minimal impact on environment
The construction of TransCanada's Keystone XL pipeline wouldn't accelerate oil sands development in Canada, according to a draft report from the State Department. The report, which was welcomed by industry groups and Republicans, is intended to spark a "public debate," said Kerri-Ann Jones, Assistant Secretary of State for Oceans and International Environmental and Scientific Affairs. "No matter how many times [the project] is reviewed, the result is the same: no significant environmental impact," said Marty Durbin, executive vice president of government affairs at the American Petroleum Institute. The Hill/E2 Wire blog
(3/1), Reuters
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There are very few silver bullets out there."
-- Kim Jeffrey, former president and CEO of Nestlé Waters North America, as quoted at GreenBiz.com
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